The newly launched HONOR 600 Series has made a strong debut, with first-day sales officially kicking off today and HONOR Experience Stores nationwide attracting large crowds of eager consumers keen to experience and purchase the latest flagship smartphones. This encouraging retail performance follows a record-breaking pre-order phase on 23 April, during which the series recorded an impressive 153% increase in first-day sales compared to its predecessor, highlighting strong consumer confidence and growing demand for HONOR’s flagship innovations in the Malaysian market.
The success of the HONOR 600 Series is driven by its positioning as an “Accessible Flagship,” meeting the needs of Malaysian consumers who are increasingly seeking devices that can keep pace with a fast-moving digital lifestyle. The series delivers on this expectation by combining an upgraded flagship camera system with the creative capabilities of AI Image-to-Video 2.0 technology, alongside a powerful battery and a best-in-class display. This combination provides a comprehensive and versatile experience for both content creators and power users, redefining what an accessible flagship smartphone can offer.
Customers who purchase the HONOR 600 Series will receive a complimentary gift bundle worth up to RM1,326, which includes a RM200 instant rebate, a free HONOR Watch X5i, and additional protection benefits such as a 365-day front and back crack replacement service, a one-year extended warranty, and a one-year liquid damage protection warranty. The HONOR 600 Pro is priced at RM3,099 for the 12GB+256GB variant and RM3,299 for the 512GB version, while the HONOR 600 with 12GB+512GB is priced at RM2,599. Both models are available in Orange, Golden White, and Black, and can be purchased at HONOR Experience Stores nationwide, as well as through HONOR Malaysia’s official online store and authorised platforms including Shopee, Lazada, and TikTok Shop.
In terms of innovation, the HONOR 600 Series is equipped with a 200MP Super Sensing Main Camera supported by CIPA 6.5-level image stabilisation, ensuring professional-grade clarity even at up to 120x zoom. At the core of this system is the enhanced AI Image-to-Video 2.0 technology, powered by HONOR’s next-generation AI imaging engine, which enables users to transform static images into immersive, cinematic stories directly on the device without the need for third-party applications. This unlocks new creative possibilities, allowing users to craft imaginative visuals such as impossible hugs, lasting memories, and dreamlike journeys.
The HONOR 600 Pro is powered by the Snapdragon 8 Elite flagship chipset, while the HONOR 600 runs on the Snapdragon 7 Gen 4, delivering significant improvements in speed, intelligence, and efficiency. Supporting this performance is a best-in-segment 7,000mAh silicon-carbon battery, designed for extended usage. The series also offers a premium visual experience with an ultra-bright display reaching up to 8000 nits, ensuring clear visibility even under direct sunlight, along with 3840Hz risk-free PWM dimming technology to reduce flicker and enhance eye comfort during prolonged use.
Built to withstand real-world conditions, the devices come with an IP69K rating for superior water and dust resistance and feature a reinforced structural design. This ensures that the HONOR 600 Series achieves a balance between premium elegance and durable reliability. For more information, consumers can follow HONOR Malaysia’s official Facebook page or visit www.honor.com/my/.