Lotus’s Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) has once again demonstrated its commitment to empowering Malaysian entrepreneurs with the launch of the eighth Buy Malaysian Products Campaign (BMC), in collaboration with the Ministry of Domestic Trade and Cost of Living (MDT COL) at Lotus’s Setia Alam. This annual initiative serves as a vital platform for local Small and Medium Enterprises (SMEs) to showcase their products and connect with a wider base of consumers nationwide, promoting homegrown innovation and economic growth.
The campaign features a range of engaging activities, including product showcases, cooking demonstrations, samplings, and in-store promotions, allowing shoppers to explore and purchase Malaysian-made products directly from participating SMEs at affordable prices. The official launch was graced by Yang Berhormat Datuk Dr. Senator Hajah Fuziah Salleh, Deputy Minister of Domestic Trade and Cost of Living, alongside Azliza Azmel, Corporate Services Executive Director of Lotus’s Malaysia.
“At Lotus’s, we believe local SMEs are the backbone of the Malaysian economy,” said Azliza. “Through this campaign, we want to continue providing a platform that helps them grow, scale, and reach more customers. Our long-term partnership with KPDN reflects our shared commitment to driving domestic economic growth and promoting national self-sufficiency. By showcasing local innovation and quality, we hope to inspire Malaysians to support homegrown brands, ensuring every Ringgit spent benefits local businesses and communities.”
Beyond the BMC, Lotus’s Malaysia continues to invest in SME development and capacity-building initiatives, including biannual SME Fairs offering up to 50% discounts on selected products, active participation in business matching sessions organized by MDT COL, SME Empowerment Seminars, and ongoing business mentoring to enhance product marketability, sales, and quality. Since 2024, over 400 individuals from 150 companies have benefited from these programs, with seven SMEs from the latest seminar preparing to list their products at Lotus’s.
The 2025 BMC features 19 participating SMEs, including 11 entrepreneurs from the latest SME Empowerment Seminar and five social entrepreneurs promoting initiatives such as adaptive activewear for persons with disabilities, employment opportunities for special needs adults, environmental education programmes, F&B empowerment, and sustainable protein solutions.
Adding to the excitement, Lotus’s Setia Alam will host a one-day “Jualan Rahmah” promotion on 6 November 2025, offering up to 30% discounts on 75 selected SKUs, including groceries, household essentials, detergents, and fresh produce. During the campaign, several high-performing SME suppliers were also recognised for their consistent service and sales excellence, encouraging continuous improvement and competitiveness against established brands.
For more information on the upcoming promotions and activities, shoppers can visit Lotus’s official channels: Website | Facebook | Instagram | TikTok.
This collaborative initiative underscores Lotus’s Malaysia’s dedication to supporting local SMEs, strengthening domestic entrepreneurship, and encouraging Malaysians to champion homegrown products.
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