MalaysianUpdates

Tag: #Applecrumby

  • Fresh Rides, Happy Dads: Applecrumby Partners CARs International to Reward Families This June

    Fresh Rides, Happy Dads: Applecrumby Partners CARs International to Reward Families This June

    In celebration of Father’s Month, Applecrumby and CARs International are teaming up to reward families with practical everyday cleaning essentials, premium wipes, and car care experiences through the Fresh Rides, Happy Dads campaign.

    Running from now until 30 June 2026, this collaboration brings together two brands that truly understand the realities of modern family life, from unexpected messes on the road to keeping vehicles clean, comfortable and ready for every journey.

    “Everything we build at Applecrumby starts with one simple question: would we trust this for our own family? Whether it’s dealing with an unexpected spill on the highway or handling a last-minute errand, parents need products they can depend on completely. Our daily cleaning essentials and premium wipes are made with natural, safe ingredients because that standard doesn’t change even when you’re outside the home. This Father’s Month, we’re proud to work with CARs International to celebrate the dads who are always keeping things running behind the scenes,” said Sean and Jesmine Tan, Founders of Applecrumby.

    CARs International General Manager, Mr. Chin, said: “A clean and comfortable vehicle plays a big role in making every drive more enjoyable. We’re happy to partner with Applecrumby to add extra value for families while encouraging motorists to enjoy a fresher and more pleasant journey every day.”

    To join the campaign, customers can take part through Applecrumby by spending RM350 and above on the Applecrumby website or at any physical store. After making a purchase, customers just need to take a screenshot or photo of their receipt, scan the QR code to open a WhatsApp chat with Applecrumby, and follow the instructions to submit their proof of purchase and claim the voucher. The first 100 valid submissions will receive a CARs International Car Wash, Vacuum and Cabin Sanitization voucher worth RM124.

    For CARs International, customers simply need to spend RM350 at selected participating centres or malls, including Sunway 163 Mall, Mid Valley, The Gardens, Suria KLCC, The Exchange TRX, The Curve, 1 Utama, Sunway Pyramid, IOI Mall Puchong and IOI City Mall. The first 100 eligible customers will receive an Applecrumby “Fresh Ride, Fresh Start” bundle worth RM113.30, which includes Premium Honey Wipes with Manuka honey, Laundry Detergent, Multi-Purpose Cleanser and No-Rinse Nappy Cleanser made with safe, natural ingredients.

    Through this collaboration, Applecrumby and CARs International hope to make everyday journeys cleaner, more comfortable and more rewarding, combining trusted family essentials with professional car care in a way that fits into real everyday life.

  • Applecrumby® x Hock Kee: A Unique Blend of Heritage Flavors and Premium Family Essentials

    Applecrumby® x Hock Kee: A Unique Blend of Heritage Flavors and Premium Family Essentials

    This May, the “Celebrate Every Crumby Moment” campaign brings together Applecrumby® and Hock Kee Kopitiam in a heartwarming nationwide collaboration to celebrate Mother’s Day. Running from 1 to 31 May 2026, this strategic partnership bridges the gap between traditional Malaysian flavors and modern family essentials.

    At 20 Hock Kee locations across the country, families can now enjoy a limited-edition pink egg tart box specially designed as a tribute to motherhood. Each purchase of six egg tarts is paired with a complimentary pack of Applecrumby® premium honey wipes, offering a thoughtful and practical solution for the delightful messes that often come with family gatherings.

    The initiative is born from a shared philosophy between Jesmine Tan, Co-Founder of Applecrumby®, and Nick Ng, Founder of Hock Kee Kopitiam, both of whom believe that the most meaningful memories are found in simple, daily interactions. To make the campaign even more engaging, patrons will be greeted by “Friends of Applecrumby®” plushies sporting custom Hock Kee aprons at various outlets.

    The creative direction of the campaign also introduces the character Trudy Hopps on the packaging, blending icons of coffee and wipes to symbolize how both brands work together to support the well-being and happiness of Malaysian households.

    Beyond the dining table, the celebration extends into the digital space with an interactive social media giveaway featuring 18 exclusive dressed plushies for lucky followers. For those who prefer to celebrate from home, the partnership offers special online discounts via promo codes for the Applecrumby® website, catering to both new and loyal customers.

    With a presence in major retail hubs from The Gardens Mall and Bangsar South to outlets in Johor and Ipoh, Applecrumby® and Hock Kee are ensuring that every family has the opportunity to honor the women in their lives with a perfect mix of sweetness and care.