HONOR has taken a significant leap in advancing youth-focused digital development with the launch of the AI + Youth Empowerment Society (AYES) at the inaugural HONOR AI + Design Summit 2025 (APAC Edition) in Malaysia. Positioned as a major milestone in strengthening AI literacy across the Asia-Pacific region, the initiative underscores the company’s commitment to equipping young people with the skills, creativity, and readiness needed to thrive in an increasingly AI-driven world.
With more than 700 million young people living in APAC, the digital skills gap remains a pressing challenge. AYES aims to close this gap by uniting a powerful coalition of 25 founding members, comprising government agencies, universities, and industry leaders. Key partners include Malaysia’s National AI Office, Universiti Sains Malaysia (USM), China’s Central Academy of Fine Arts, Singapore’s Nanyang Academy of Fine Arts, and GSMA APAC. As the primary driving force behind the initiative, HONOR will oversee coordination and programme development to ensure impactful, region-wide implementation.
According to Martin Xu, Senior Vice President of HONOR, the initiative represents more than a technological effort—it is an investment in the region’s future. Xu emphasized that empowering young people with AI and digital capabilities is crucial to driving economic growth and sustaining innovation across APAC. He also highlighted HONOR’s long-standing dedication to nurturing creative youth through initiatives like the HONOR Talents Design Competition, which has attracted over 35,000 creators from more than 40 countries.
Xu further noted that the Asia-Pacific region remains a strategic growth partner for HONOR, and the company is committed to accelerating regional digital transformation through an open AI ecosystem. By promoting productivity, cross-industry innovation, and inclusive progress, HONOR envisions a future where AI and design synergize to uplift local talent and contribute to long-term development.
The launch event drew over 200 scholars, industry experts, and young creators, along with tech media partners Amanz, Zing Gadget, and TechNave. The summit served as a dynamic platform for knowledge exchange, collaborative discussions, and the exploration of solutions tailored to meet the region’s evolving digital needs.
In a highlight of the event, HONOR presented its first AYES Outstanding Contribution Award to renowned Malaysian designer Joseph Foo, recognising his influential role in championing youth empowerment and creative education. Through workshops, the HONOR Global Design Summit, and the Alpha Technology & Art Tour, Foo has mentored and inspired more than 10,000 young creators across APAC.
The establishment of AYES marks a pivotal moment for the region, positioning HONOR at the forefront of youth-centric AI education and creative empowerment. As the initiative expands, it is set to play a transformative role in shaping the next generation of APAC talent poised to lead the future of AI, design, and digital innovation.