MalaysianUpdates

Tag: #AIDevices

  • HONOR Celebrates Five Years of Success, Attributing Market Leadership to Its Loyal Consumers

    HONOR Celebrates Five Years of Success, Attributing Market Leadership to Its Loyal Consumers

    KUALA LUMPUR, 4 February 2026 – Global leading AI device ecosystem company HONOR marked a significant milestone with the celebration of its fifth anniversary in Malaysia, honouring the consumers who have been instrumental in driving the brand to the top of the local smartphone and tablet market. The occasion was commemorated at the HONOR of Malaysia 5th Anniversary Gala in Kuala Lumpur, which gathered loyal consumers, fans, partners, photographers, students and members of the HONOR ecosystem. The event reflected HONOR’s belief that its market leadership was achieved hand in hand with Malaysian consumers in a highly competitive technology landscape.

    The gala recognised outstanding individuals whose long-standing support and active engagement have shaped HONOR’s journey since its early days in Malaysia. Consumers were celebrated across eight award categories, highlighting their contributions to product development, ecosystem enhancement and positive community impact. This consumer-centric approach has culminated in HONOR achieving the No.1 smartphone and tablet sell-out market share in Q4 2025, marking the peak of a five-year growth journey built on resilience, innovation and trust.

    HONOR of Malaysia Awards Project officiated by Deputy Minister of Communications and Digital, Teo Nie Ching, and President of HONOR South Pacific, Justin Li

    President of HONOR South Pacific, Justin Li, shared that the brand’s success was driven by its unwavering focus on consumers, noting that HONOR had achieved what felt like a decade of progress in just five years. He emphasised that HONOR’s stability and durability were co-created with Malaysians through real-world testing and feedback from local beta users, photographers and students, ensuring that its technology continues to meet the unique needs of the local market.

    During the gala, HONOR also launched the HONOR of Malaysia Awards Project, a long-term corporate social responsibility initiative aimed at recognising ordinary Malaysians who dedicate their lives to serving society. The project was officiated by Teo Nie Ching alongside Justin Li, underscoring HONOR’s commitment to contributing meaningfully to the nation beyond technology innovation. In its inaugural phase, three individuals were honoured for their extraordinary contributions to society, with awards presented by Abdul Majid Ahmad Khan.

    Winners of Next Talent Awards-Special Awards

    The recipients included Mohd Adli Yahya, founder of the Autism Cafe Project, who has empowered more than 100 autistic individuals through inclusive employment; Prakash Surriyamurthy, widely known as Cikgu Prakash, whose dedication to education continues to inspire despite his visual impairment; and Siti Normala Adrus, affectionately called Mak Jah, who provides affordable and free meals to students and low-income communities out of compassion and service.

    Looking ahead, HONOR also announced initiatives supporting the Visit Malaysia 2026 campaign, including a National Photography Tour and a Global Exhibition in 2026 to showcase Malaysia’s landscapes, culture and stories through mobile photography. As HONOR enters its next chapter in Malaysia, the brand remains committed to building meaningful technology experiences together with consumers while uplifting the communities it serves.

  • HONOR Breaks New Ground as the First Smartphone Brand to Launch Consumer Appreciation Awards

    HONOR Breaks New Ground as the First Smartphone Brand to Launch Consumer Appreciation Awards

    Global leading AI device ecosystem company HONOR is turning the spotlight away from products and onto the people who made its success possible — Malaysian consumers. In celebration of five remarkable years of growth and leadership in the smartphone and tablet markets, HONOR will be hosting a Consumer Appreciation Awards ceremony on 4 February 2026. Held in conjunction with the brand’s fifth anniversary, this milestone event marks the first time a smartphone brand has dedicated an awards ceremony exclusively to honour its consumers, recognizing the trust, loyalty and support that have driven HONOR’s rise to the top.

    Since establishing itself as an independent brand in 2020, HONOR has navigated an intensely competitive market dominated by long-established players. Guided by its philosophy of “You talked, we listened,” HONOR adopted a consumer-first approach that focused not merely on technical specifications, but on understanding the real lifestyles and needs of Malaysians. This strategy proved instrumental in propelling the brand to strong market leadership within just five years, as HONOR prioritized durability, premium experiences at accessible prices, and long-term consumer trust.

    Responding directly to consumer feedback, HONOR continuously enhanced its ultra-durable X Series to address common concerns such as screen damage and device longevity. The latest HONOR X9d 5G exemplifies this commitment, featuring improved resistance against drops and scratches, alongside upgraded water resistance. At the same time, HONOR answered the demand for premium devices at affordable prices by equipping its smartphones with flagship-level features, including advanced AI photography, without compromising accessibility.

    Beyond product innovation, HONOR has strengthened consumer trust through its robust nationwide presence. With over 100 HONOR Experience Stores and 25 official service centers across Malaysia, consumers enjoy convenient access to hands-on product experiences and reliable after-sales support, reinforcing HONOR’s promise of quality and care at every stage of ownership.

    Inspired by the unwavering dedication of its consumers, the HONOR Consumer Appreciation Awards will celebrate individuals who have played a meaningful role in the brand’s journey. The ceremony will feature eight award categories recognizing loyal supporters, tech advocates, emerging talents and community contributors. The highlight of the evening will be the prestigious HONOR of Malaysia Award, presented to three exceptional Malaysians whose selflessness and sacrifices have made a positive impact on the lives of others.

    Members of the public are invited to be part of this historic celebration by tuning in to the livestream of HONOR’s very first consumer appreciation awards ceremony. The event will be broadcast live on HONOR Malaysia’s official Facebook page and YouTube channel on 4 February 2026, starting from 7.00 PM, marking a new chapter in how technology brands honour the communities behind their success.

    For more information and updates, follow HONOR Malaysia’s official Facebook page.

  • HONOR Unveils New Corporate Strategy: Embracing the Future of AI Devices

    HONOR Unveils New Corporate Strategy: Embracing the Future of AI Devices

    HONOR, a leading global technology brand, has introduced its bold new corporate strategy, the HONOR ALPHA PLAN, at an event in Barcelona, Spain. The plan outlines HONOR’s transition from being a traditional smartphone manufacturer to a prominent leader in the AI device ecosystem. This visionary strategy is focused on co-creating an open, value-sharing ecosystem that aims to maximize human potential, revolutionizing industries and society as a whole.

    James Li, CEO of HONOR, emphasized the profound impact AI will have on reshaping productivity, culture, and society. He called on industry leaders and innovators to join forces to meet the challenges and seize the opportunities AI presents. “The AI revolution will redefine the entire device industry,” said Li. “To truly embrace the future of AI, we must unite to build a collaborative, open ecosystem.”

    The HONOR ALPHA PLAN is a three-phase strategy aimed at shaping the future of AI technology. The first phase focuses on developing intelligent devices, with a special emphasis on smartphones that are powered by cutting-edge AI technologies. HONOR plans to work closely with partners to create new boundaries in technology, aiming to lead the charge in what is known as the “Agentic AI Era.” The second phase will see HONOR expanding the AI ecosystem, working across industries to co-create an interconnected, AI-driven world. In the final phase, HONOR envisions a world in the “AGI Era,” where human potential is unlocked through seamless integration with artificial intelligence.

    A key component of this transformation is the development of an intelligent phone designed to utilize human-centric AI to enhance everyday life. HONOR showcased its groundbreaking GUI-based personal mobile AI agent during the event, developed in collaboration with Google Cloud and Qualcomm Technologies. This AI agent can, for example, make table reservations while considering a user’s calendar appointments and traffic conditions. HONOR aims to bring these intelligent, agent-driven experiences to its global customers in the near future.

    Additionally, HONOR is taking mobile photography to the next level with AiMAGE, a revolutionary imaging technology powered b y the AI Kernel. AiMAGE utilizes both on-device and cloud-based AI models, improving image clarity by up to 50% and enhancing telephoto images using larger computing resources. Through collaborations with Google Cloud and other partners, HONOR is integrating even more intuitive AI features to expand the possibilities of smartphone photography. A standout feature, AI Upscale, will be introduced in March 2025 on the HONOR Magic7 series, enabling users to restore old portraits with remarkable detail.

    In another impressive development, HONOR revealed its all-ecosystem file-sharing technology, which allows for ultra-fast file transfers between iOS and Android devices. This technology aims to revolutionize how users interact with their devices, offering seamless, high-speed transfers across platforms. HONOR also announced the upcoming rollout of AI Deepfake detection technology, which will be featured in its latest flagship devices, including bar phones and foldable phones.

    As part of the second phase of the HONOR ALPHA PLAN, the company is committed to fostering an open, collaborative AI ecosystem. To this end, HONOR has announced plans to invest more than USD 10 billion over the next five years, working alongside key industry players to ensure that AI capabilities are accessible across a wide range of devices. This investment is aimed at co-creating a shared ecosystem where the benefits of AI are distributed widely, allowing for faster, more efficient innovation across industries.

    In addition, HONOR has made a bold commitment to providing seven years of Android OS and security updates for its HONOR Magic series in the European Union. This move highlights the company’s consumer-centric approach, ensuring that its devices remain secure and up-to-date for years to come. HONOR also pledged to accelerate its sustainability initiatives, aiming to achieve carbon neutrality by 2040, five years ahead of its original target. The company’s broader sustainability goal includes carbon neutrality across its entire supply chain and product portfolio by 2050.

    At the Mobile World Congress (MWC) 2025 in Barcelona, HONOR introduced several new products, expanding its range of offerings for international markets. The HONOR MagicBook Pro 14, with its elegant vine-leaf curved design, combines powerful performance with exceptional battery life, thanks to the integration of HONOR Turbo X technology. The HONOR Pad V9 offers an ultra-thin form factor with an industry-leading 2.8K HONOR Eye Comfort Display, creating an optimal experience for both learning and productivity.

    For fitness enthusiasts, the HONOR Watch 5 Ultra delivers up to 15 days of battery life, helping users stay on track with their fitness goals. HONOR also introduced HONOR Earbuds Open, ergonomically designed earbuds that provide excellent sound quality while supporting AI-powered real-time translation and interpretation.

    HONOR’s ALPHA PLAN represents a bold, forward-thinking vision for the future of AI-powered devices, positioning the company as a major player in shaping the AI-driven world. Through its innovative approach to technology, strategic partnerships, and commitment to sustainability, HONOR is poised to lead the way in transforming how consumers interact with intelligent devices.

    For the latest updates and information, follow HONOR Malaysia’s official Facebook page and website at https://www.honor.com/my/.