Global leading AI device ecosystem company HONOR is turning the spotlight away from products and onto the people who made its success possible — Malaysian consumers. In celebration of five remarkable years of growth and leadership in the smartphone and tablet markets, HONOR will be hosting a Consumer Appreciation Awards ceremony on 4 February 2026. Held in conjunction with the brand’s fifth anniversary, this milestone event marks the first time a smartphone brand has dedicated an awards ceremony exclusively to honour its consumers, recognizing the trust, loyalty and support that have driven HONOR’s rise to the top.
Since establishing itself as an independent brand in 2020, HONOR has navigated an intensely competitive market dominated by long-established players. Guided by its philosophy of “You talked, we listened,” HONOR adopted a consumer-first approach that focused not merely on technical specifications, but on understanding the real lifestyles and needs of Malaysians. This strategy proved instrumental in propelling the brand to strong market leadership within just five years, as HONOR prioritized durability, premium experiences at accessible prices, and long-term consumer trust.
Responding directly to consumer feedback, HONOR continuously enhanced its ultra-durable X Series to address common concerns such as screen damage and device longevity. The latest HONOR X9d 5G exemplifies this commitment, featuring improved resistance against drops and scratches, alongside upgraded water resistance. At the same time, HONOR answered the demand for premium devices at affordable prices by equipping its smartphones with flagship-level features, including advanced AI photography, without compromising accessibility.
Beyond product innovation, HONOR has strengthened consumer trust through its robust nationwide presence. With over 100 HONOR Experience Stores and 25 official service centers across Malaysia, consumers enjoy convenient access to hands-on product experiences and reliable after-sales support, reinforcing HONOR’s promise of quality and care at every stage of ownership.
Inspired by the unwavering dedication of its consumers, the HONOR Consumer Appreciation Awards will celebrate individuals who have played a meaningful role in the brand’s journey. The ceremony will feature eight award categories recognizing loyal supporters, tech advocates, emerging talents and community contributors. The highlight of the evening will be the prestigious HONOR of Malaysia Award, presented to three exceptional Malaysians whose selflessness and sacrifices have made a positive impact on the lives of others.
Members of the public are invited to be part of this historic celebration by tuning in to the livestream of HONOR’s very first consumer appreciation awards ceremony. The event will be broadcast live on HONOR Malaysia’s official Facebook page and YouTube channel on 4 February 2026, starting from 7.00 PM, marking a new chapter in how technology brands honour the communities behind their success.
For more information and updates, follow HONOR Malaysia’s official Facebook page.