HONOR X9 Series Sets New Benchmark as ASEAN’s Best-Selling Mid-Range Smartphone

HONOR proudly announces that its HONOR X9 Series has been officially recognized as the Top-Selling Mid-Range Smartphone Series by ASEAN Records, a prestigious organization that celebrates exceptional achievements across Southeast Asia. This recognition highlights the outstanding sales performance of the HONOR X9a, X9b, and X9c models in the Malaysian mid-range smartphone market.

ASEAN Records, known for documenting remarkable milestones that reflect innovation, excellence, and influence in the region, acknowledges HONOR’s growing impact and success within the Southeast Asian tech industry. The award serves as a testament to HONOR’s continuous commitment to delivering high-quality products, driving innovation, and maintaining the trust of Malaysian consumers nationwide.

The recognition was officially presented by Gillian Ooi and Eldrick Koh, Managing Directors of ASEAN Records, to Tan Pei Ling, Head of Channel Sales at HONOR Malaysia, during the HONOR X9d 5G Roadshow held at IOI Mall Puchong.

Since its introduction in Malaysia in 2022, the HONOR X9 Series has consistently achieved strong sales performance across both retail and online channels. Designed with a focus on durability, power, and user experience, the series quickly became one of the most sought-after mid-range smartphone lines in the country. Its market share has risen significantly, growing from 33 percent in 2023 to an impressive 56 percent in 2025. Today, one in every two mid-range smartphones sold in Malaysia belongs to the HONOR X9 Series, solidifying its dominance in the segment.

The newly launched HONOR X9d 5G continues this success story, setting a new benchmark by selling out during its pre-order phase. This achievement surpasses the performance of its predecessor, the X9c, marking another milestone for the brand as it begins its nationwide sales rollout.

The HONOR X9d 5G is now available nationwide, featuring 24GB of RAM (including 12GB HONOR Turbo RAM) and 256GB of storage, priced at RM1,499. A 512GB variant is also available at RM1,699. Each purchase comes with a complimentary gift bundle worth RM946, which includes a HONOR Watch 2i smartwatch, 365-day Front and Back Crack Protection, a 1-Year Extended Warranty, and a 1-Year Liquid Damage Protection Warranty.