MalaysianUpdates

Category: Technology

  • Sony Introduces the Alpha 9 III, The World’s First Full-Frame Image Sensor Camera with a Global Shutter System

    Next Generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, flash sync at all shooting speeds and much, much more

    Sony unveiled the revolutionary new Alpha 9 III camera today, which has the world’s first1 full-frame global shutter picture sensor.

    The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout.  By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.

    Up to 120 AF/AE tracking calculations per second

    Features of the Alpha 9 III

    A new dimension of still image performance created by the world’s first1 global shutter image sensor

    The new Alpha 9 III is equipped with a newly developed world’s first1 global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR®. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second4. The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognise a wide variety of subjects with high precision. By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye4.  The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.

    Newly developed full-frame stacked 24.6 MP Exmor RS™ image sensor with global shutter
    BIONZ XR image processing engine
    Blackout-free shooting
    Wide, fast, precise autofocus and tracking
    Continuous Shooting Speed Boost
    Reliable recognition of a wider range of subjects
    Human pose estimation using a skeleton-based model
    Advanced optical 5-axis image stabilisation

    Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronise the flash and take pictures at all shutter speeds up to 1/80000 second8. Previously, if the user released the shutter at a speed faster than the flash’s synchronisation speed, the amount of light would drop sharply, but with the full-speed flash synchronisation function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

    Ultra-fast 1/8000013 second shutter speed
    Flash sync at all shutter speeds

    The Alpha 9 III features selectable release lag modes which allows the user to prioritise release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.

    Capture essential moments with innovative high-speed burst support

    Customisable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorised in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

    Breathing compensation for consistent angle of view when focusing
    Dynamic active Mode stabilisation
    Composite RAW Shooting reduces noise

    Advanced video performance without distortion 

    The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

    Advanced image sensor with global shutter system for distortion-free movies
    4K 120p without cropping for the first time in an Alpha body

    The Alpha 9 III has the image creation process S-Cinetone™, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

    S-Cinetone™ for a cinematic look

    Operability and reliability for professionals 

    Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.

    Ergonomic grip design enhances operability while reducing fatigue

    The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

    Optional VG-C5 Vertical Grip
    Sony’s original 4-axis mechanism for enhanced shooting flexibility
    Excellent viewfinder specs and performance
    New front custom button provides greater flexibility

    High-speed workflow and scalability to support immediate delivery 

    New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.

    Playback Filter Condition

    A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting. The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organisations from various countries participate.

    Improved group display

    Fn Menu Settings

    The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

    Built-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering
    Two CFexpress Type A compatible media slots

    It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN.

    Remote Camera Tool

    In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA  format support through a camera software update.

    Sony will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future17 to meet the needs of professionals along with the Alpha 9 III.

    Availability

    The Alpha 9 III camera will be available in Malaysia from Q1 2024 (calendar year).

    The VG-C5 vertical grip will be available in Malaysia from Q1 2024 (calendar year).

    For detailed product information, please visit: https://www.sony.com.my/electronics/interchangeable-lens-cameras/ilce-9m3.

    Product videos of the Alpha 9 III can be viewed here:

    Unveil Video: https://youtu.be/85XZEAQVBuw

    Product Feature Video: https://youtu.be/3gCKcq4THNQ

    Alpha Special Event Archive Video:  https://youtube.com/live/nw8dSFwPJdI

  • Sony Electronics Debuts a New Car AV Receiver

    The XAV-AX8500 provides customisable and accessible features for the optimal viewing and enhances audio performance.

    The Sony XAV-AX8500 is a new addition to Sony’s line of automobile AV receivers. The XAV-AX8500 provides a programmable experience that can be tailored to the user’s own visual and audio preferences, all while maintaining industry-leading quality. This new model has a big HD screen with a unique tilt and swivel mechanism, as well as other customization capabilities for improved visual and audio performance.

    Key Features of XAV-AX8500

    • 10.1-inch HD1280x720 Gapless Anti-glare Capacitive Touchscreen: With a 10.1″ high-definition LCD panel and optically gapless design, it boasts the best-in-class picture quality, while assuring safer and easier operation than ever. The LCD is bonded directly to the protective glass touch layer with a transparent adhesive which realises an extremely precise touch experience.
    • HD Graphical User Interface: The 1280 x 720 HD touchscreen offers an enhanced user interface for safety and ease of use. It features a clean design with customisable icon positioning and wallpaper to suit your vehicle and style.
    High-definition capacitive touchscreen
    • Anti-glare design: The internal anti-glare filter hugely improves touchscreen visibility by reducing sunlight reflections, ensuring easier and safer driving.
    Gapless Anti-glare Display
    LEFT: Display device with no anti-glare filter.
    RIGHT: Display device with anti-glare filter.
    • HDMI Connectivity (Micro-HDMI): HDMI connectivity allows for hooking up an external audio and visual source device, for viewing while parked.
    HDMI Input
    • Easily Adjustable Tilt & Swivel for Every Journey: The newly designed tilt and swivel mechanism let the driver manually adjust the oversized display’s viewing angles. Its screw-less structure offers a range of ±15 degrees, both horizontally and vertically with no tools required. This not only allows for altering the angle to the preferred seating position, but also avoiding things such as direct sunlight reflection, or even for sharing the navigation screen with your passengers.
    Customisable viewing angle for every journey
    LEFT: With no tilt and swivel function.
    RIGHT: With tilt and swivel function.
    How it works
    Installation

    Additional Features

    • Quick Wake Up: With Sony’s Quick Wake Up feature, drivers are ready to go right after turning on the ignition.
    Ready to go
    • Wireless Smartphone Connection: Wi-Fi connection from the user’s smartphone, together with the supplied GPS antenna, provides wireless connection to Apple CarPlay®, as well as Android Auto™ compatibility.

    • 3-camera trigger inputs: In addition to the regular rear-view camera connectivity, by utilizing the supplied trigger wires, drivers can see the images of up to three connected cameras with each camera image switched on and off, or from one to another automatically by detecting the vehicle’s turn signals or sensing compatible signals such as that from a connected front camera.

    3-camera trigger inputs
    • USB Type-C® Compatible: USB Type-C®(Hi-speed) compatible reversible connection interface ensures safe and easy plug in, while it can carry 5V 3.0A maximum current for updated smartphone connectivity.
    • Sound Customisation: The built-in DSP offers sound processing and time alignment – down to a remarkable 1cm for each of the five addressable channels (four speakers + subwoofer via pre-out). A 14-band EQ enables adjustment on the overall sound to customers’ music or taste.

    • LDAC for Exceptional Sound Quality: Connect compatible devices to stream audio at 96 kHz / 24-bit sampling with bitrates up to 3x higher (990 kbps) than conventional Bluetooth®.
    Enhanced wireless audio streaming with LDAC
    • High Voltage Pre-out (5V): In general, head units deliver 2-volt audio signal, meanwhile Sony’s head unit with high voltage pre-out gives 5-volt signal, which realises clearer sound with less distortion when the head unit is used connecting to power amplifier.
    • FLAC Audio File Compatible: Plays back FLAC files with up to 24-bit depth and sampling frequency at 384 kHz.
    • Gold-plated 3-preout Terminals for Your Future System: The 3-pre out connectivity allows customers to build a full acoustic system, a mono amplifier and 4-channel amplifier.
    • Simple Button Controls with Improved Ergonomic Design: The new button design features large keys to seamlessly fit with the sleek display.
    Safer, easier operation
    • Customisable Wallpaper: Allows changing its wallpaper to the preset colour choices or user’s favourite JPEG image saved in a USB device.
    HD Graphical User Interface
    • Single-DIN chassis for flexible installation: The main unit is packed in a single-DIN chassis for flexible installation in both single and double-DIN dashboards, while still leaving plenty of room for cables and harnesses when installed in double-DIN vehicles.
    Single-DIN chassis for your flexible installation

    Environment in Mind:

    Sony’s products are not only designed to be stylish but also with the environment in mind. For the individual packaging of the XAV-AX8500, 90% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 80%, reflecting Sony’s commitment to reducing environmental impact.

    Pricing and Availability:

    The XAV-AX8500 will be available in Malaysia from January 2024.

    For a full list of specs and information, please visit: https://www.sony.com.my/car-audio/products/xav-ax8500

  • Sony Unveils INZONE Buds – Truly Wireless Gaming Earbuds with the Industry’s Longest Battery Life, Assisting Fnatic

    INZONE Buds join the acclaimed INZONE range as its first truly wireless gaming earbuds, bringing the industry’s longest 12-hour battery life1 with less than 30ms low latency.

    INZONE Buds are new completely wireless gaming earphones that are packed with Sony’s acclaimed audio technology and are designed to help you win. INZONE Buds provide an immersive gaming experience for both PC and console players thanks to customized sound, an unrivaled 12-hour battery life, and low latency.

    Accompanying this innovation is the INZONE H5 wireless headset, which offers an astonishing 28 hours of uninterrupted gameplay, ensuring comfort during extended gaming sessions.

    Both of these products were born through a collaboration with the renowned esports team, Fnatic, who will celebrate 20 years of operation in 2024 and secured back-to-back international titles in the VALORANT Champions Tour this year.

    Furthermore, the sleek new black version of the highly acclaimed INZONE H9 wireless noise cancelling headset will be launched.

    INZONE continues to elevate your PC and PlayStation gaming experience with enhanced audio realism.

    INZONE Buds

    360 Spatial Sound for Gaming

    With 360 Spatial Sound on INZONE Buds you can hear the direction and distance of your opponent, so you’ll always be one step ahead of the competition. Through its years of work on industry leading headphone technology, Sony has developed the INZONE Buds to offer a sound field tailored to you. By analysing not only the shape of the outer ear, but also the acoustic characteristics of the ear canal, INZONE Buds offer more precise spatial sound.

    360 Spatial Sound for Gaming

    A sound field tailored to you

    With Sound Field Optimisation, you can create a personalised hearing profile by taking photos of your ears using the 360 Spatial Sound Personaliser smartphone app. Then you can enjoy your game with unmatched spatial accuracy.

    The perfect audio for your ear shape

    INZONE Buds can be optimised for your ear canal with Sound Tone Personalisation. The earbuds play test sounds from driver units and use feedback microphones to measure how the sound fills your ear canal. Based on the acoustic analysis, the sound is then personalised using the INZONE Hub PC application, ensuring a truly own spatial listening experience.

    Optimised for your ear canal

    Dynamic Driver X

    By faithfully reproducing every sound within the game, from powerful explosions to subtle footsteps, you’ll feel transported into the world of the game. This is made possible through specially engineered high-performance driver unit – Dynamic Driver X – that is designed for wide frequency reproduction, and which is also used with the WF-1000XM5. The diaphragm structure, which utilises different materials for both the dome and edge, ensures minimal distortion and a clear sound quality, delivering an unparalleled level of auditory realism.

    Be fully immersed in the gaming experience

    Noise cancelling

    Sony’s active noise cancellation capabilities mean INZONE Buds block out background noise, so you can focus on the game.

    No distractions and a quality soundscape

    Power up your gaming sessions

    The new low power consumption processor L1 provides up to 12 hours2 of battery life in the headphones, with up to 24 hours total battery life with the charging case. With the industry’s longest battery life, the INZONE Buds are ready to power longer sessions and revolutionise your gaming.

    12-hour battery for longer sessions

    Quick charging if you’re in a hurry

    The INZONE Buds come with a USB-C® dongle connection that provides latency of less than 30ms, meaning there will be nothing to hold you back.

    Low latency keeps you sharp

    Increased comfort, more gaming

    With a new design that reduces contact with the ear, you can game for longer with increased comfort.

    INZONE Buds are available in two colour options – black and white – so you can choose the one that most suits your gaming style.

    Other features

    • Microphone with AI-based noise reduction: Effectively captures your voice even in noisy environments.
    • Tap operation: Customisable tap functions.
    • LE Audio: Enjoy up to 24 hours of battery life when connected to your smartphone.
    • Smartphone App: Compatible with the Sony | Headphones Connect app.

    AI helps you be heard in the action

    Customisable controls

    LE Audio ready

    INZONE H5

    With a lightweight build, lower side pressure, and advanced spatial reproduction, the H5 is ready for your longest gaming session. INZONE H5 also features advanced spatial reproduction to keep you focused on the game, as well as a boom microphone to ensure you’re heard, making them the ideal headset in your quest for victory.

    INZONE H5 key features

    • Wireless: 2.4GHz wireless connection.
    • 360 Spatial Sound for Gaming: Precision with 3D sound positioning.
    • Endless Comfort: Lightweight at 260g, soft-fit ear pads, and low-pressure design for extended gaming sessions.
    • Crystal-Clear Communication: AI-based noise reduction and bi-directional microphone ensure clear in-game calls.
    • Battery Life: 28 hours wireless.
    • Wired: 3.5 mm plug option.

    INZONE H9 Black – a new colour variation

    INZONE H9, known for its exceptional noise-cancellation, audio quality, and comfort, is receiving a highly anticipated new Black colour option.

    Refined for Victory. Advised by Fnatic.

    Fnatic CEO, Sam Mathews, said: “Our partnership continues to push esports performance to its highest level, gearing up and supporting our professional teams to operate at their greatest potential. One of our first priorities as partners was to bring the extensive competitive experience of our pros to the development of INZONE Buds and INZONE H5.

    In particular, our teams advised Sony that INZONE Buds would be an ideal gaming earbud with the battery life and comfort that can withstand even longest gaming sessions, as well as immersive audio our pros can rely on to overcome competition on the global stage.We are thrilled that our global fan base now has the opportunity to experience our collaborative efforts with these earbuds and game with the knowledge they’ve got their favourite pros backing them.”

    Availability

    The INZONE Buds, INZONE H5 and INZONE H9 Black headsets will be available in Malaysia from October 2023.

    For detailed product information, please visit:

  • Sony Has Revealed Its Backing for PlayStation® Remote Play on BRAVIA XR A95L QD-OLED 4K HDR Google TVs

    BRAVIA XR A95L users can now play their favourite PS4® and PS5® games even when away from home.

    PlayStation® Remote Play is now available on Sony’s BRAVIA XR A95L QD-OLED 4K HDR Google TV. The BRAVIA XR A95L is one of the first Android TVs to support the PlayStation® Remote Play feature, which allows users to control their PS5® and PS4® consoles remotely.

    PlayStation® Remote Play provides users access to their favourite PS5® and PS4® games installed on their consoles, regardless of the console’s location. With the BRAVIA XR A95L, PlayStation® Remote Play will allow gamers to effortlessly switch between devices and resume their game right where they left off, ensuring uninterrupted excitement. As long as a compatible device and high-speed internet connection are available, users will be able to tap into the power of PlayStation® from anywhere, enabling gamers to access their consoles and continue their adventures even when away from home.

    Sony’s BRAVIA XR A95L is a gamer’s gateway to an extraordinary gaming journey with the power of PlayStation® Remote Play, immersing users in breath-taking graphics, captivating gameplay, and rich sound on the expansive screen. The BRAVIA XR A95L offers the brightest and widest range of colours and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max™, experience picture quality with as much as 200% brightness of its predecessor. Now your favourite movies, shows, and games burst to life on screen with extraordinary detail and depth.

    Extending colour volume for our widest ever palette

    More vivid colours and realistic textures at all brightness levels than conventional TV

    Pure blacks. Absolute brightness. Supreme contrast.

    Perfect for PlayStation®5, Sony’s BRAVIA XR A95L takes gaming to the next level with exclusive features including Auto HDR Tone Mapping and Auto Genre Picture Mode. Supporting Dolby Vision® for Gaming, the BRAVIA XR A95L achieves a whole new level of depth and realism with incredibly vibrant colours, lifelike contrast in light and dark, as well as intense brightness. With FPS/RTS Picture Mode2, gamers can effortlessly switch to the appropriate picture mode for either first-person shooting or real-time strategy games.

    Perfect for PlayStation®5345

    Auto HDR Tone Mapping

    Auto Genre Picture Mode

    Dolby Vision® for gaming. Supported.

    With the newly added Game Menu2, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features Multi View2, making it easier than ever to watch walkthroughs side-by-side while the gamer plays their favourite titles.

    One place for all your game settings

    Multi View, a game-changer

    The A95L BRAVIA XR TV comes in 65” (64.5” diag.) with suggested retail price starting at RM19,999 and is available now at:

    https://store.sony.com.my/collections/a95l-bravia-xr-master-series-oled-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv?slug=a95l-series&cid=gwt:pdp:buynow:television:a95l-series

    For the full A95L specifications, please visit: https://www.sony.com.my/bravia/products/a95l-series

    For more information on all of the 2023 Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA website: https://www.sony.com.my/bravia.

  • iQOO 12 5G INCLUDES THE FIRST SNAPDRAGON® 8 GEN 3 LAUNCH IN MALAYSIA

    Kuala Lumpur, 1 December 2023 – The renowned sub-brand under vivo, iQOO, is notable for being a trailblazer in the smartphone sector. With a stronger commitment to innovation, iQOO is pleased to present the improved iQOO 12 5G, which will be the first of its type in Malaysia and uses the top-tier Snapdragon® 8 Gen 3 mobile platform.

     

    The Snapdragon® 8 Gen 3 features an advanced CPU design for outstanding performance and energy efficiency on a global scale. It also incorporates the latest Adreno 750 GPU, boosting performance and energy efficiency for an enhanced user experience. Moreover, with the advanced LPDDR5X system memory, it speeds-up app startups, enhances system responsiveness, and supports up to 16 GB RAM fora consistently smooth experience, even with multiple background apps running.

     

    In addition, iQOO introduces the Supercomputing Chip Q1, a specialized intelligent display processor designed to transform mobile gaming that excels in style. This specialized chip instantly enhances image quality by sharpening graphical characters and optimizing graphics with advanced detail reconstruction and filters.

     

    The iQOO 12 5G also dives into mobile gaming with stunning frame rates up to 144 fps, for a seamlessly smooth experience synced with the native 144 Hz display refresh rate. Without disruption like tearing or stuttering, it can be enjoyed at champion-grade gaming, ensuring precision and fluidity.

     

    For further information and updates on the iQOO series launch in Malaysia, stay tuned for official announcements from iQOO official Facebook page.

     

  • VIVO MALAYSIA SPECIAL WITH EMBRACE THE SPIRIT OF LOVE

    Kuala Lumpur, 1 December 2023 – In addition to the much awaited release of the vivo V29 5G First Love, vivo Malaysia is bringing on more excitement with the December 2–3 2023 Exclusive Pink Day Promo. Customers who purchase any single Vivo smartphone for RM1799 or more can take advantage of exclusive deals.

     

    In addition, customers that make purchases can stand a chance to participate in the limited lucky draw, where exciting prizes from vivo Malaysia await, terms and conditions applied. Dive into the opportunity to win incredible rewards and list of vivo Concept Store as below:

    Grand Prize Dior Addict Lip Glow

    1st Prize V Selection HD1 Watch

    2nd Prize Joyoung Electric Baking Pan

    3rd Prize Joyoung Oven

    4th Prize Joyoung Baked Machine

    5th Prize Mystery Gift

    Moreover, vivo Malaysia has exclusive freebies awaiting for their esteemed customers. Customer can redeem the limited freebies by simply following these steps outlined below:

    1. Experience vivo V29 5G First Love at any concept store in the list above.
    2. Customers are required to like the vivo concept store official Facebook page.
    3. Then, customers can redeem these limited freebies which include the Fragrance

    Perfume Tablets or The Pink Mallow Pop.

    The Exclusive Pink Day Promo spans only two days, making it a limited-time opportunity not to be missed. Seize this exclusive chance to indulge in fantastic promotions, incredible lucky draw prizes, and claim those complimentary freebies. Stay up to date with the latest promotions and product specifications at vivo Malaysia’s facebook page and vivo Malaysia’s official website.

     

  • IQOO 12 5G SETS THE STANDARD AS THE FIRST SMARTPHONE WITH SNAPDRAGON 8 GEN 3 IN MALAYSIA TO ENHANCE YOUR GAMING EXPERIENCE

    Kuala Lumpur, 27 November 2023 – iQOO, the famous sub-brand under vivo, is gearing up for making a significant impact in Malaysia with the debut of its upcoming flagship series – the iQOO 12 5G, which features the first launch of the Snapdragon 8 Gen 3  in Malaysia. Capitalizing on its success in China, where it has gained international recognition, the iQOO 12 5G guarantees pioneering features that redefine the benchmark for gaming smartphone performance.

     

    Key highlights of iQOO 12 5G includes:

    Powerful Performance

    Equipped with the latest Snapdragon 8 Gen 3 processor, showcasing iQOO  pioneering Q1 gaming chip, the iQOO 12 5G delivers unparalleled processing power for both gaming and everyday use.

     

    Immersive Display

    Boasting a 144Hz high-refresh-rate screen, Malaysians can expect an immersive visual experience ideal for gaming and multimedia consumption.

     

    Innovative Camera Technology

    Featuring a brand-new 1/1.3-inch large bottom main camera with light tracking, the iQOO 12 5G excels in photography, offering impressive imaging capabilities.

     

    Rapid Charging and Robust Protection

    Supporting 120W flash charging and IP68 protection, ensuring convenience and durability.

    The iQOO 12 5G encapsulates iQOOs dedication to transcending gaming prowess into uncharted territories of photography and overall smartphone innovation. As the Malaysian launch approaches, a sense of curiosity surrounds whether the specifications will mirror their Chinese counterpart.

     

    Lingering questions persist, particularly about potential differences, with heightened curiosity focused on the Snapdragon 8 Gen 3 processor, a standout feature in the Chinese version.

    For further information and updates on the iQOO 12 series launch in Malaysia, stay tuned for official announcements from iQOO official Facebook page.

     

  • Crowds Amazed as HONOR X9b 5G Impresses in All-Angle Ultra Toughness Tour.

    Over the weekend, the HONOR X9b 5G commanded attention for its outstanding durability during the promotional tour of “War on Terror: KL Anarki” at AEON Bukit Mertajam, Penang, and GSC MyTown, Kuala Lumpur. Aedy Ashraf, the prominent actor portraying an anti-terrorist special force character in the movie, mirrored the phone’s robustness with his strong on-screen presence.

    With the movie’s promotional tour currently taking place across West Malaysia, fans can head down to AEON Mall Tebrau City, Johor Bahru and IOI City Mall, Putrajaya on 1st and 3rd December respectively to experience Malaysia’s favorite All-Angle Ultra Tough HONOR X9b 5G at both malls’ concourse floor at 6pm. Additionally, they will bring home goodie bags, exclusively from HONOR.

    During the weekend promotional tour at AEON Bukit Mertajam (25 November) and GSC MyTown (26 November), patrons have already gotten a taste of how durable the HONOR X9b 5G right in front of their very eyes, as they witness Aedy demonstrating smashing the smartphone against wooden planks, proving its ability to withstand hard impact. Some lucky patrons participated in testing the phone’s durability too. 

    Aedy also shared his user experience about how the HONOR X9b 5G has significantly benefited his life. “I’ve been using this device for a couple of months, and I must say, I’m thoroughly impressed by its durability. Believe it or not, I tested the toughness of the HONOR X9b 5G by shooting it with an actual paintball gun, and to my surprise, there was no damage at all!” acclaimed the Kelantanese born actor.

     

    1.5K High Resolution to Protect Eyes & Perfect for Movie Enthusiasts

    The HONOR X9b 5G is the perfect companion for watching movies, preventing eye strains by incorporating features such as 1920Hz PWM Dimming, Circadian Night Display, Dynamic Dimming, and TÜV Rheinland Hardware-Level Low Blue Light Certification, ensuring a relaxed viewing experience even during prolonged use.

     

    The device comes with a 6.78-inch 1.5K Retina Resolution Display with 10.7 billion colors, a dynamic 120Hz refresh rate, and a peak brightness of 1200nits. This smartphone promises an engaging viewing experience, perfect for any Netflix and video sessions.

     

    In addition, the HONOR X9b 5G runs on a Qualcomm® Snapdragon® 6 Gen 1 chipset, impressive 5800mAh battery capacity, 35W HONOR SuperCharge, triple rear camera and 16MP front camera, rounding off an already impressive mid-range experience.

     

    The HONOR X9b 5G is available at an attractive price of RM 1,499 with free gifts worth up to RM 759, including 365 Days Front & Back Crack Protection and HONOR CHOICE Earbuds X5. 

    For all you need to know about the HONOR X9b, visit https://bit.ly/HONORX9bPR.

  • HONOR Takes Center Stage to Envision the Future of Foldable Smartphones and Human-Centric Technology in 2023

    Taking the stage at the Fortune Global Forum 2023 in Abu Dhabi, HONOR, the internationally acclaimed technology brand, contributed to the discourse on the future of smart devices. Dr. Ray Guo, CMO of HONOR Device Co. Ltd., spearheaded a thought-provoking discussion alongside esteemed panelists Ben Wood, Chief Analyst and CMO of CCS Insight, and Frank Holzmann, Global EVP of Electrical Service at TÜV Rheinland. The engaging conversation, titled “A New Intelligent World: What’s Next for Smart Devices,” provided valuable insights into the evolving landscape of technology.

    A New Intelligent World: What’s Next for Smart Devices

    Hosted by Clay Chandler, Executive Editor for Asia, Fortune, this panel discussion covered a wide array of fascinating topics at the bleeding edge of technology, including foldable smartphones, human-centric display technology, and on-device AI. 

     

    “We are honored to be part of the Fortune Global Forum 2023,” said Dr. Ray Guo, CMO of HONOR Device Co. Ltd. “The business world is entering an exciting new era, and technology will play a central role. We believe human-centric innovations will enable new possibilities for the next generation of smart devices. Foldables are on the cusp of going mainstream, on-device AI is paving the way for a transformative era, and human-centric technologies, such as eye comfort display technology, are enhancing human-device interaction experiences. From our perspective, this is what’s next for smart devices.”  

     

    Foldables to Reach Mainstream

    During the panel discussion, speakers shared their insights about the development of foldable smartphones. An interesting parallel was drawn between foldables in the smartphone industry and electric vehicles in the auto industry — both disrupted their industries with bold new concepts intended to change things for the better. Similarly, the latest data shows that in China more than 64% of high-end smartphone users are open to make the switch to foldables, suggesting we are at the tipping point of foldable smartphones becoming mainstream.

     

    In the past, some core user pain points of foldables were not yet solved – namely portability, durability, and battery life. Now, devices like the HONOR Magic V2 are as thin and light as a regular flagship smartphone, while delivering all the benefits of an immersive foldable screen. The HONOR Magic V2 is tested to withstand at least 400,000 folds, representing great durability, and includes silicon-carbon battery technology for all-day battery life.  

     

    After solving these consumer pain points, HONOR has recently hit a significant milestone in manufacturing 1 million foldables from its factory. Its Magic V2 is currently the No.1 best-selling foldable in China market, capturing 25% share of the expanding foldable market as a single model, according to industry analysis firm Omdia.  

     

    The growing scale of production demonstrates how HONOR is driving the industry’s supply chain forwards – and that the industry is maturing. Surpassing this milestone of 1 million units shows that the supply chain is reaching a stage of mass production where the manufacturing process is more automated and efficient. This will benefit the wider industry, boosting supply chain confidence and encouraging other brands to innovate in the foldable space, which will in turn drive prices down and make foldable smartphones even more accessible. 

     

    Introducing HONOR’s New Dedicated Eye Comfort Lab

    Human-centric technology innovation was another key theme of the panel discussion. Dr. Ray Guo shared that, for HONOR, this means identifying real users’ problems, and solving them. 

     

    Research shows that globally, at least 2.2 billion people have a vision impairment, and that this could have been prevented for at least 1 billion of these people. On the back of this research, HONOR made eye comfort display technology a top priority, as is evidenced by the company investing more than US$140 million (1 billion RMB) on display technology R&D, and developing over 500 display-related patents. Most recently, HONOR has just opened a new dedicated eye comfort lab to deepen its expertise in this area. “With this new facility, we hope to create an oasis of eye comfort in the desert of vision impairments,” commented Dr. Ray Guo.

     

    In line with the investment, HONOR has debuted a series of innovative eye comfort features such as 3840Hz PWM dimming technology and Circadian Night Display to better protect users’ eyes, and these innovations gradually spread to the wider industry.

     

    For example, since it introduced high frequency PWM dimming eye comfort features, 12 other smartphone brands have adopted the technology and now, more than 90% of smartphone displays in China have eye comfort features like high frequency PWM Dimming.

     

    Unleashing the Potential of On-device AI

    AI was undoubtedly one of the most highly-anticipated topics of the discussion. HONOR has invested in AI for years, having debuted platform-level AI to enhance the smartphone user experience with intention-based AI services. During the Qualcomm Snapdragon Summit in October, HONOR unveiled that its upcoming HONOR Magic6 smartphone will feature On-device LLM powered by the Snapdragon 8 Gen 3 Mobile Platform. HONOR believes in a hybrid AI model, utilizing on-device AI for personalized content and services while ensuring user privacy with data staying on the device.

     

    Celebrating Three Years of HONOR

    As HONOR celebrates its three-year anniversary, its prominent presence at Fortune Global Forum demonstrates how HONOR has grown into a global premium brand who is leading the way in foldable innovation and eye comfort technology. 

    The data suggests this innovation is paying off. The brand has achieved nearly 200% sales growth in overseas markets this year. In Europe, as the latest report from Counterpoint Research shows, HONOR is the only brand among the top five to grow YoY in Q3. In China, HONOR holds the top position in both the foldable market and overall market share in Q3 2023, according to major industry analysis firms such as Counterpoint and IDC.

  • THE PORTRAIT PHOTOGRAPHY WORKSHOP TAKES THE SPOTLIGHT WITH VIVO V29 5G AURA LIGHT 2.0

    Kuala Lumpur, 16 November 2023 -In celebration of the recent 11.11 celebration, vivo Malaysia invites Malaysians to dive into the world of photography with an exclusive focus the innovative capabilities of Aura Light 2.0 vivo V29 5G and its captivating aura portrait feature. This time vivo made something interesting with vivo V29 5G Aura Light 2.0 for their fans.

     

    During the event, over 30 participants enthusiastically engaged in a hands-on session to master the art of portrait photography. Under the expert guidance of renowned photographer June Lim, attendees delved into the nuances of capturing striking portraits, exploring the unique potential offered by the vivo V29 5G.

    This occasion signifies a significant moment in demonstrating how the Aura Light 2.0 and aura portrait features of the vivo V29 5G empower users to unleash their creativity, providing a fresh perspective on portrait photography.

     

    vivo Malaysia consistently fuels its passion for delivering photography insights to their users that seamlessly align with the exceptional features of the phones. Stay engaged for compelling updates on the official vivo Malaysia Facebook page and website.