Author: Allya Adriana

  • Satu Perenungan Tentang Ruang Gelap Manusia: Parade Hujan Kembali Menusuk Jiwa Lewat “Cahaya”

    Satu Perenungan Tentang Ruang Gelap Manusia: Parade Hujan Kembali Menusuk Jiwa Lewat “Cahaya”

    Tampil sebagai susulan kepada karya “Saling Lupa”, Parade Hujan kini kembali mengubati rindu peminat menerusi pelancaran single kelima mereka berjudul “Cahaya” pada 28 April 2026. Naskhah terbaharu ini merupakan satu lagi bingkisan yang membawa “warna baru” buat kumpulan tersebut, sekali gus menjadi pengenalan kepada konsep album penuh yang bakal menemui pendengar pada pertengahan tahun ini. Menerusi lagu ini, Parade Hujan mengajak pendengar untuk melakukan refleksi batiniah yang lebih mendalam tentang kewujudan dan pencarian jati diri.

    “Cahaya” membawa naratif tentang ruang gelap yang sering menghuni jiwa manusia—sebuah zon di mana luka, pencarian makna, dan panggilan batin saling bersilang. Ia menggambarkan pergelutan manusia yang secara nalurinya mendambakan sinaran terang, namun dalam masa yang sama sering memilih untuk terus berlindung di sebalik kegelapan. Dalam naskhah ini, cahaya tidak dicitrakan sebagai sebuah simbol kemenangan yang diraikan, sebaliknya ia muncul sebagai sebuah kesedaran yang memaksa seseorang untuk berhadapan dengan hakikat diri mereka yang sebenar tanpa sebarang alasan.

    Mesej yang tersirat dalam lagu ini menyentuh tentang ketabahan manusia yang adakalanya bertahan bukan kerana keinginan untuk hidup sepenuhnya, tetapi kerana masih belum menemui makna di sebalik sebuah pengakhiran. Kehadiran cahaya dalam lagu ini digambarkan sebagai kebenaran yang tajam dan menyilaukan, yang tidak lagi memberikan ruang untuk sesiapa pun terus bersembunyi. Ia merupakan satu pengakuan bahawa kehidupan bukanlah tentang bagaimana kita mengelak daripada silauan yang menyakitkan, tetapi tentang bagaimana kita mempersiapkan diri untuk menjadi sebahagian daripada terang itu sendiri.

    Falsafah utama yang ingin diangkat oleh Parade Hujan dalam “Cahaya” adalah hakikat bahawa terang itu sebenarnya sentiasa ada dan tidak pernah meninggalkan kita, sebaliknya kitalah yang sering kali memilih untuk melangkah jauh daripadanya. Dengan lirik yang puitis dan susunan muzik yang matang, single ini menjadi bukti evolusi seni Parade Hujan yang semakin berkembang. Lagu ini kini sedia untuk dihayati di semua platform penstriman digital utama sebagai mukadimah kepada perjalanan album penuh mereka tidak lama lagi.

  • MR. ROBOT Secures US$5 Million in Funding to Drive Embodied AI Integration Across the Retail Sector

    MR. ROBOT Secures US$5 Million in Funding to Drive Embodied AI Integration Across the Retail Sector

    MR. ROBOT has successfully concluded a US$5 million funding round aimed at advancing the deployment of embodied artificial intelligence (AI) within the retail, logistics, and service sectors. This strategic capital injection facilitates the company’s mission to transition robotics from static industrial applications into dynamic, real-world commercial environments. As emphasized by CEO Yap, the next phase of robotic evolution centers on machines that operate autonomously alongside human workforces in complex settings such as supermarkets and warehouses.

    The organization’s methodology diverges from traditional hardware-focused models by establishing a comprehensive ecosystem that integrates specialized training environments, data collection systems, and proprietary AI models. This infrastructure enables robotic units to acquire operational intelligence directly from their physical surroundings, ensuring continuous performance optimization. This technological framework is specifically designed to mitigate systemic operational pressures, including acute labor shortages and rising service costs currently impacting the retail and logistics industries.

    At present, MR. ROBOT is conducting strategic pilot programs in live retail environments to refine applications such as autonomous shelf replenishment, goods movement, customer assistance, and store monitoring. These initiatives allow for the aggregation of real-world data, enabling the AI to adapt to the nuances of commercial operations while providing immediate logistical support. By deploying these service robots in hospitality and retail settings, the company is actively addressing critical labor gaps through high-fidelity automation.

    Following this investment, MR. ROBOT intends to accelerate its research and development initiatives, build dedicated data infrastructure, and cultivate regional engineering talent. The company further plans to expand its pilot systems across Southeast Asia, positioning itself as a primary architect of the region’s autonomous commercial infrastructure. As embodied AI becomes increasingly integral to global commerce, MR. ROBOT remains committed to developing machines capable of sophisticated environmental interaction. Further corporate information is available at https://mr-robot.tech/.

  • Bateriku and SVOLT Ink Strategic Partnership to Enhance EV After-Sales Infrastructure for Malaysian Owners

    Bateriku and SVOLT Ink Strategic Partnership to Enhance EV After-Sales Infrastructure for Malaysian Owners

    The strategic partnership between Bateriku and SVOLT Energy Technology Co. Ltd. represents a pivotal advancement in Malaysia’s transition toward a sustainable electric vehicle (EV) ecosystem. Formally announced on 21 April 2026, this collaboration is specifically designed to enhance the after-sales support infrastructure, thereby addressing a critical factor in consumer confidence and the broader adoption of electric mobility within the nation. As the Malaysian automotive industry undergoes a rapid shift toward electrification, the necessity for specialized diagnostics, technical maintenance, and reliable support services has become paramount. SVOLT, a premier global manufacturer of high-performance battery technology and a strategic supplier to international entities such as Geely and Great Wall Motors, further underscores its significance in the local market through its technological integration in the Proton e.MAS 7.

    Under the terms of this alliance, Bateriku will significantly expand its operational capabilities to provide a more comprehensive suite of services tailored to the EV segment. The partnership prioritizes key pillars of the ownership experience, including the implementation of sophisticated EV battery system diagnostics, specialized on-site technical support, and the development of structured, high-efficiency battery replacement protocols. This strategic expansion is intended to provide Malaysian vehicle owners with access to a more responsive and technologically advanced support network, directly aligning with the requirements of modern, sustainable mobility.

    L-R YingTao Hao (Director SVOLT Energy Technology Co. Ltd., Azarol Faizi (CEO Bateriku), Lee Nyuk Kiat (Manager Bateriku)

    Furthermore, the agreement emphasizes the importance of human capital development through specialized training and upskilling initiatives within the Bateriku ecosystem. These programs are designed to cultivate technical expertise in advanced battery diagnostics, as well as the rigorous procedures required for battery handling and replacement. By prioritizing the professional development of the local workforce, both organizations are ensuring that the industry is sufficiently prepared to meet the demands of an increasingly complex and technology-driven automotive landscape.

    The partnership was formalized at SVOLT’s advanced manufacturing facility in the Jintan District, Changzhou City, China, in a ceremony presided over by Yingtao Hao, Director of SVOLT Energy Technology, and Azarol Faizi, Chief Executive Officer of Bateriku. During the proceedings, Azarol Faizi remarked that the collaboration serves to reinforce Bateriku’s commitment to providing Malaysian EV owners with efficient and reliable support solutions. Yingtao Hao added that the synergy between SVOLT’s global technological leadership and Bateriku’s extensive service infrastructure will facilitate a more secure and assured ownership experience for consumers.

    By integrating SVOLT’s international technological expertise with Bateriku’s established nationwide operational framework, this partnership acts as a primary catalyst in accelerating Malaysia’s aspirations for greener and more intelligent mobility. It signifies a major milestone in the development of a resilient EV ecosystem, contributing to the nation’s long-term objectives for a sustainable and technologically advanced future.

  • SAKTI “POLONG” MERAGUT TENANG: 3 JUTA “MATA” TERPAKU DALAM SEHARI, PENONTON TAKUT BERTENTANG MATA

    SAKTI “POLONG” MERAGUT TENANG: 3 JUTA “MATA” TERPAKU DALAM SEHARI, PENONTON TAKUT BERTENTANG MATA

    Naskhah seram terbaharu terbitan Golden Star Pictures Sdn. Bhd. (GSPSB), Polong, telah mencetuskan impak luar biasa dalam landskap digital selepas meraih lebih 3 juta tontonan dalam tempoh kurang 24 jam pelancaran teaser rasminya. Pencapaian signifikan ini bukan sahaja mencerminkan keberkesanan strategi pemasaran, malah menandakan satu fenomena tular yang sedang mendominasi perbualan warga netizen ketika ini.

    Reaksi pasaran terhadap kandungan teaser tersebut amat memberangsangkan, namun turut disertai dengan pelbagai maklum balas mengenai kesan psikologi visualnya. Rata-rata penonton menyuarakan rasa kurang selesa dan keresahan ekoran paparan sinematografi yang dianggap terlalu realistik sehingga mampu mengganggu emosi. Keberhasilan naskhah ini dalam membina aura misteri yang kuat melalui paparan visual yang mencekam telah meletakkannya sebagai sebuah karya yang sangat dinantikan oleh para peminat genre seram.

    Secara naratifnya, Polong mengetengahkan kisah Maria Hadi, seorang wanita yang berusaha mencari pengampunan di penghujung hayatnya setelah terjerumus dalam amalan ilmu hitam. Walau bagaimanapun, filem ini menekankan impak jangka panjang terhadap keputusan tersebut, di mana bayangan dosa silam digambarkan terus menghantui dan memberi kesan buruk kepada generasi seterusnya. Tema legasi dan penyesalan ini diolah secara mendalam bagi memberikan perspektif baharu terhadap genre seram tempatan.

    Di bawah arahan Zulkarnain Azhar, filem ini menampilkan barisan pelakon berwibawa seperti Mimi Lana, Fad Anuar, Namron, June Lojong, dan Nadiya Nisaa. Kerjasama strategik antara GSPSB, Primeworks Studios sebagai rakan pemasaran, serta 10 Star Cinemas Sdn Bhd selaku pengedar, memperkukuhkan lagi kedudukan naskhah ini untuk mendominasi pasaran pawagam tempatan tahun ini.

    Keupayaan teaser Polong dalam mencetuskan reaksi emosi yang mendalam merupakan petanda awal terhadap kualiti penceritaan yang bakal disajikan. Bagi audiens yang ingin menyaksikan kupasan penuh mengenai akibat amalan terlarang dan konflik kekeluargaan ini, Polong dijadualkan menemui penonton di pawagam seluruh negara bermula 28 Mei ini.

  • Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam has officially announced the successful conclusion of its nationwide art initiative, “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins.” The competition, which took place from 1 December to 31 December 2025, attracted a total of 810 young participants aged between 4 and 12 years. This initiative was designed to foster creative expression and youthful imagination among the younger generation, culminating in a diverse collection of artworks that celebrate cultural joy and community spirit.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam presented a token of appreciation to Isaac from Two Creative Art & Design.

    In a strategic effort to integrate corporate social responsibility with artistic recognition, Hock Kee Kopitiam has launched an online exhibition and charity sale via its official website. The public is invited to purchase these children’s creations, with the organization committing 100% of all proceeds to the National Autism Society of Malaysia (NASOM). This initiative reflects Hock Kee Kopitiam’s commitment to utilizing its platform for significant social impact, ensuring that the creative efforts of young Malaysians contribute directly to the support and development of programs for the autism community.

    The selection of winners was conducted through a rigorous adjudication process, resulting in the recognition of 13 awardees each from Group A (4–6 years old) and Group B (7–9 years old), alongside 14 winners from Group C (10–12 years old). The judging panel comprised esteemed representatives from the creative and media sectors, including Hock Kee Brand Ambassador Bella Astillah, management executives from Hock Kee, and representatives from Two Creative Art & Design. The participation of media partners from Oriental Daily and Utusan Malaysia further underscored the transparency and prestige of the evaluation process.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam, and Isaac from Two Creative Art & Design, in a group photo with the Group A (ages 4–6) winners of the “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins” nationwide colouring and drawing contest.

    Mr. Nick Ng, Chief Executive Officer of Hock Kee Kopitiam, stated that the initiative extends beyond mere artistic recognition, aiming to transform child-led creativity into a meaningful instrument for community welfare. By facilitating this charity sale, the organization seeks to provide a tangible contribution to NASOM while encouraging public engagement with a noble cause. This sentiment was echoed by Julian Wong, Chairman of NASOM, who emphasized that such collaborations are instrumental in fostering inclusivity and enhancing public awareness regarding the autism spectrum in Malaysia.

    Moving forward, Hock Kee Kopitiam continues to reinforce its dedication to community enrichment across its extensive network of outlets in Kuala Lumpur, Selangor, Johor, Perak, and Kelantan. The “Most Joyful Wins” initiative serves as a benchmark for how corporate entities can effectively mobilize local talent to address pressing social needs. For those interested in supporting the charity art sale, further details and the digital gallery are accessible through Hock Kee Kopitiam’s official online platforms.

  • Gema Memento Mori: Exists Kembali Berpaksikan Lagu Ikonik dan Penyatuan Tujuh Anggota Utama

    Gema Memento Mori: Exists Kembali Berpaksikan Lagu Ikonik dan Penyatuan Tujuh Anggota Utama

    Kumpulan muzik legenda tanah air, Exists, bakal menandakan ulang tahun ke-35 keberadaan mereka dalam industri seni suara menerusi penganjuran Konsert Exists Memento Mori. Konsert berskala besar ini dijadualkan berlangsung pada 1 Ogos 2026 bertempat di Unifi Arena, Kuala Lumpur, bermula jam 8.30 malam. Mengangkat falsafah Latin yang menekankan kepentingan menghargai setiap fasa kehidupan, konsert ini merupakan manifestasi perjalanan seni Exists yang penuh dinamika sejak bermulanya fenomena “Untukmu Ibu” sehingga ke hari ini.

    Penganjuran oleh ICON Entertainment ini bakal menyaksikan penyatuan semula tujuh anggota asal yang menjadi tunjang utama kumpulan ini. Barisan pemuzik berwibawa yang terdiri daripada Ajai, Shah, Ujang, Along, dan Musa akan kembali berkongsi pentas bersama dua vokalis ikonik mereka, Mamat dan Ezad. Kehadiran ketujuh-tujuh figura ini secara serentak merupakan satu pencapaian signifikan, memandangkan kali terakhir mereka bersatu dalam skala sedemikian adalah pada tahun 2019. Penyatuan ini bertujuan untuk merayakan legasi muzik Exists yang kekal relevan merentasi pelbagai generasi pendengar di seluruh Nusantara.

    Pihak penganjur menegaskan bahawa konsert ini merupakan satu bentuk apresiasi terhadap kualiti karya dan daya tahan Exists dalam mendepani pasaran muzik yang sering berubah. Sepanjang tempoh tiga dekad, Exists bukan sahaja berjaya menghasilkan komposisi yang berkualiti tinggi, malah mengekalkan tahap profesionalisme yang menjadi teladan kepada penggiat seni baharu. Malam tersebut dijanjikan bakal dipenuhi dengan rangkaian lagu-lagu ikonik yang telah sebati dalam jiwa peminat, sekaligus mewujudkan sebuah pengalaman tontonan yang bersifat interaktif dan penuh nostalgia.

    Bagi pihak kumpulan Exists, penganjuran ini dianggap sebagai satu penghormatan kepada keikhlasan dan semangat kerjasama antara setiap anggota. Walaupun pernah melalui pelbagai cabaran, keutamaan diberikan kepada penghasilan karya dan penghormatan sesama ahli demi kelangsungan jenama Exists. Tiket bagi menyaksikan acara bersejarah ini dikategorikan mengikut judul lagu-lagu popular mereka dengan harga bermula dari RM228 sehingga RM5,000 bagi kategori eksklusif. Penjualan tiket akan dibuka secara rasmi pada 30 April jam 11 pagi melalui platform Ticket2u.

  • Shah Alam Becomes Regional Nexus for Atlas Copco Group’s Southeast Asian Operations and Shared Services

    Shah Alam Becomes Regional Nexus for Atlas Copco Group’s Southeast Asian Operations and Shared Services

    Atlas Copco Group has formally inaugurated its new integrated headquarters and regional hub in Alam Impian, Shah Alam, representing a strategic expansion of its operational capabilities within Malaysia and the broader Southeast Asian corridor. This state-of-the-art, 120,000-square-foot facility is the result of an eight-figure investment, reaffirming the Group’s enduring commitment to the Malaysian industrial landscape since its inception in the country in 1982.

    Strategically situated within Selangor’s primary manufacturing belt, the three-acre complex serves as a centralized coordination point for the Group’s domestic operations in Kuantan, Penang, and Johor. Beyond its domestic functions, the facility acts as a regional nexus, housing a shared finance services center that provides critical support to multiple international markets. This consolidation is designed to optimize operational logistics, enhance service delivery, and facilitate seamless regional integration.

    The opening ceremony was officiated in the presence of key stakeholders from the Malaysian Investment Development Authority (MIDA) and the diplomatic community. Encik Sherulanuar Abd. Karim, MIDA Selangor Director, noted that the investment aligns with Malaysia’s objective to position itself as a preferred destination for advanced industrial services and regional headquarters. H.E. Mr. Niklas Wiberg, Ambassador of Sweden to Malaysia, further emphasized the facility as a symbol of the robust bilateral innovation and sustainability partnership between the two nations.

    Aligned with the New Industrial Master Plan 2030 (NIMP 2030), the hub is set to play a pivotal role in national talent cultivation. Currently supporting a workforce of 273 personnel, Atlas Copco Group has outlined a roadmap to generate approximately 80 to 100 high-value professional roles over the next five years. By incorporating modern ESG-compliant infrastructure and leveraging superior connectivity to Port Klang and major transit lines, the facility is engineered to sustain long-term industrial productivity and support Malaysia’s transition toward a high-income, knowledge-based economy.

  • BICSI SEA 2026 Returns: Driving the Future of ICT Infrastructure and AI in Malaysia

    BICSI SEA 2026 Returns: Driving the Future of ICT Infrastructure and AI in Malaysia

    The return of the BICSI Southeast Asia Malaysia Conference & Exhibition 2026 marks a pivotal moment in Malaysia’s journey toward becoming a primary digital infrastructure hub for the region. Recently introduced via a soft launch officiated by Datuk Azman Mohd Yusof, Secretary General of the Ministry of Human Resources, the event is set to take place on July 21 and 22 at Sunway Resort Hotel. This second edition builds upon the momentum of previous successful gatherings in Johor Bahru and Vietnam, specifically targeting the advancement of ICT infrastructure within a world increasingly shaped by artificial intelligence.

    Mary Elizabeth Cheng, Founder of TECLA and Executive Director of BICSI Southeast Asia, stressed the importance of investing in specialized training and global certifications to build a sustainable, future-ready talent pipeline for the ICT industry.

    At the heart of this initiative is a focus on human capital. With the ICT sector currently contributing nearly a quarter of Malaysia’s national economy and supporting over 1.25 million jobs, the demand for specialized talent has never been more pressing. Datuk Azman highlighted that with RM342 billion in digital investments approved in recent years, the industry is poised to create over 114,000 new roles. However, the complexity of these roles—ranging from data center management to AI network design—requires a workforce equipped with globally recognized certifications. By aligning with international bodies like BICSI, Malaysia aims to bridge the skills gap and ensure its professionals meet the highest global standards.

    Organized by Tecnoviq Learning Academy (TECLA), the conference serves as a strategic intersection for industry-driven training and national policy, such as the Dasar TVET Negara 2030. Dr. Garies Chong, Executive Chair of BICSI Southeast Asia, emphasized that the organization’s mission remains focused on nurturing a resilient ICT ecosystem through regional collaboration and standardized excellence. This commitment was evident at the soft launch, which saw participation from key government and digital agencies including MDEC, Invest Selangor, and Cyberview, as well as major technology associations like PIKOM.

    The BICSI SEA Beyond 2026 Forum hosted an insightful session where industry partners explored the future of digitalization within today’s AI-driven landscape.

    The upcoming July event is set to be a significant gathering of regional policymakers, educators, and technology providers. Supported by an array of international corporate sponsors—including Softing AG, SENKO Advanced Components, and Datwyler AG—the exhibition provides a unique platform for organizations to showcase innovation and engage directly with the stakeholders driving the digital economy. As preparations continue, the organizers remain open to corporate partnerships, inviting industry leaders to help shape the future of Southeast Asia’s digital landscape.

  • Bateriku & SVOLT Form Strategic Alliance to Enhance EV Support for Malaysian Owners

    Bateriku & SVOLT Form Strategic Alliance to Enhance EV Support for Malaysian Owners

    Bateriku and SVOLT Energy Technology Co. Ltd. have formally entered into a strategic partnership aimed at accelerating the development of Malaysia’s electric vehicle (EV) after-sales support ecosystem. Announced on 21 April 2026, this collaboration addresses a critical requirement for the domestic automotive industry as it transitions toward large-scale electrification: the establishment of a specialized, reliable, and accessible technical support network to bolster consumer confidence in EV ownership.

    SVOLT, a global leader in high-performance battery technology and a primary supplier to international automotive brands such as Geely and Great Wall Motors, already plays a pivotal role in the Malaysian market, with its technology currently integrated into the Proton e.MAS 5. Through this partnership, Bateriku will leverage SVOLT’s global technical expertise to enhance its service capabilities, focusing on sophisticated EV battery diagnostics, comprehensive on-site technical assistance, and structured battery replacement protocols. This expansion ensures that the rising number of EV owners in Malaysia will have access to professional maintenance services that meet international safety and performance standards.

    The agreement also prioritizes the advancement of local human capital through a dedicated series of upskilling and training programs. These initiatives are designed to equip the Bateriku workforce with specialized knowledge in battery handling and diagnostic procedures, ensuring the local talent pool remains competitive in an increasingly technology-driven landscape. By focusing on technical proficiency, the partnership ensures that the infrastructure for EV maintenance is not only robust but also sustainable and driven by local expertise.

    The partnership was formalized during a signing ceremony at SVOLT’s facility in the Jintan District of Changzhou City, China, officiated by Yingtao Hao, Director of SVOLT Energy Technology Co. Ltd., and Azarol Faizi, Chief Executive Officer of Bateriku. During the event, Azarol Faizi remarked that the alliance is fundamental to instilling long-term confidence among Malaysian EV owners by guaranteeing the availability of efficient after-sales support. Yingtao Hao echoed this sentiment, noting that the combination of SVOLT’s technological leadership and Bateriku’s extensive operational network will deliver a safer and more seamless ownership experience. This strategic collaboration stands as a significant catalyst in Malaysia’s pursuit of a greener, smarter, and more sustainable mobility future.

  • Enhanced Race Experience Unveiled for Special Commemorative Edition, Featuring RM20,000 Prize Pool and Limited Collectibles

    Enhanced Race Experience Unveiled for Special Commemorative Edition, Featuring RM20,000 Prize Pool and Limited Collectibles

    Alliance Bank Malaysia Berhad (“Alliance Bank”) has officially announced the return of its flagship community event, the Heritage Run 2026. This fourth edition is designated as a special commemorative event, strategically timed to coincide with Visit Malaysia Year 2026. Scheduled to take place on 12 July 2026 at the historic Padang Kota Lama, the event serves as a key initiative in the Bank’s ongoing commitment to community engagement, cultural preservation, and environmental sustainability.

    Building upon the momentum of the 2025 edition, which successfully engaged 5,500 participants, the 2026 Heritage Run has been evolved into a comprehensive cultural tourism showcase. By highlighting Penang’s unique landmarks and multicultural heritage, the event supports United Nations Sustainable Development Goal 11.4 regarding the protection of cultural and natural heritage. Group Chief Executive Officer of Alliance Bank, Kellee Kam, emphasized that the Run has transitioned into a meaningful tradition that fosters national unity and reinforces the Bank’s role as “The Bank for Life” within the communities it serves.

    In a move to integrate ESG (Environmental, Social, and Governance) values into the event’s core, Alliance Bank has introduced several sustainable initiatives. Finisher medals for the 2026 edition are manufactured from sustainably sourced bamboo, while event memorabilia—including batik-inspired lanyards and category-specific T-shirts—reflect Penang’s cultural identity through motifs such as the kebaya and manik shoes. Furthermore, the event continues to empower local entrepreneurs through the reimagined #SupportLokal bazaar, which provides a dedicated marketplace for small businesses to showcase artisanal products and traditional crafts.

    Technical Race Categories and Prize Structure

    The 2026 edition introduces a “level up” framework, offering diversified categories to accommodate various fitness levels while providing a competitive platform for professional runners. A total prize pool of RM20,000 in cash will be awarded to top performers in the competitive divisions.

    • 21 km Half Marathon: A premier category designed for seasoned marathoners and long-distance athletes.
    • 10 km Competitive Race: A newly introduced tier aimed at motivating intermediate runners to achieve new personal milestones.
    • 3 km Fun Run: A family-oriented category featuring the “Best Dressed Family” challenge, encouraging participants to compete in traditional Malaysian attire.

    Registration and Tiered Pricing Schedule

    Registration for the Heritage Run 2026 is open from 24 April until 30 June 2026, or until the participation quota is met. Alliance Bank cardholders are entitled to a 20% discount on registration fees beginning 1 May 2026.

    Launch Sale Phase (24 – 30 April 2026) The introductory rates are set at RM39 for the 3 km category, RM55 for the 10 km category, and RM85 for the 21 km category.

    Early Bird Phase (1 – 31 May 2026) During this period, fees are adjusted to RM55 for 3 km, RM75 for 10 km, and RM115 for 21 km.

    Standard Registration Phase (1 – 30 June 2026) The final registration tier is priced at RM65 for 3 km, RM85 for 10 km, and RM125 for 21 km.

    For official registration and further technical details, please visit the dedicated portal at www.alliancebank.com.my/Alliance-Heritage-Run.