KUALA LUMPUR, 12 MARCH 2026 – Johor’s rich cultural heritage and vibrant traditions will take the spotlight at MATTA Fair April 2026, offering visitors a deeper appreciation of what makes the state truly unique. Organised by the Malaysian Association of Tour and Travel Agents, the fair provides an ideal platform to celebrate and promote Johor’s identity as part of the broader Visit Johor Year 2026 campaign.
At the Johor Pavilion, culture comes alive through a series of carefully curated performances and activities that reflect the spirit of Bangsa Johor. Visitors can witness traditional showcases, experience heritage-themed programmes and engage with interactive exhibits that highlight the state’s customs, history and community values. This cultural immersion not only entertains but also educates visitors about Johor’s unique legacy.
In addition to its cultural presentations, Johor is also set to introduce several new tourism products and attractions. Among the highlights are upcoming destinations such as Muzium Tokoh, Kompleks Warisan Sultan Abu Bakar and Kampung Sungai Melayu. These initiatives demonstrate a strong commitment to preserving heritage while creating new opportunities for tourism growth.
By combining tradition with innovation, Johor continues to position itself as a destination that offers both authenticity and diversity. Its presence at MATTA Fair 2026 serves as a powerful reminder of the importance of cultural tourism in shaping meaningful travel experiences and sustaining local heritage.