WE2025: Future in Motion – Women in Trade, Investment, and Leadership is set to make its debut as a groundbreaking platform championing women’s economic empowerment and inclusive growth. The initiative, led by Qube Integrated Malaysia in collaboration with the Ministry of Women, Family and Community Development and supported by the Ministry of Investment, Trade and Industry, will take place from 25 to 27 November 2025 at the Malaysia International Trade & Exhibition Centre (MITEC). The event aims to attract 10,000 participants and facilitate up to RM100 million in potential trade and investment.
The recent announcement of WE2025’s corporate sponsor and strategic partners underscored its pivotal role in strengthening Malaysia’s SME landscape and promoting women’s participation in the economy. Currently, SMEs contribute 39.5% to the national economy, with over 20% of these enterprises owned by women. Through WE2025, women entrepreneurs will gain access to national-level exposure, industry insights, and guidance from leading global figures and successful business leaders.
Berjaya Food Berhad was officially unveiled as the corporate sponsor for WE2025, further demonstrating its long-standing commitment to inclusion and empowerment. The company continues to support initiatives that create career opportunities for the Deaf community and reinvest proceeds from upcycled coffee bags to empower women and young girls from B40 backgrounds. Berjaya Food’s participation in WE2025 reflects its dedication to advancing the Sustainable Development Goals, inspiring collaboration, and promoting sustainable progress for women and underserved communities.
Among the newly announced strategic partners are the National Council of Women’s Organisations Malaysia (NCWO), Polity, Peniagawati, the Malaysia-China Chamber of Commerce Women Entrepreneurs Committee, the Women’s International Shipping & Trading Association (WISTA Malaysia), WEConnect International, and media partner Ekonomi Rakyat. Previously announced partners include MITEC as the strategic venue partner, alongside The MIND Academy, the Malaysian International Chamber of Commerce and Industry, the Malaysian Consortium of Mid-Tier Companies, Intrinsic SEA, Yingke Malaysia, Invest Penang, and Bernama.
The WE2025 Leadership Conference will feature a distinguished line-up of international and regional leaders such as Atifete Jahjaga, 4th President of the Republic of Kosovo; Retno L.P. Marsudi, former Indonesian Foreign Minister; Anne Vasara, Ambassador of Finland to Malaysia; Pem Zam, Chief Trade Officer of the Royal Government of Bhutan; Dato’ Mohammad Yusof Apdal, Deputy Minister of Science, Technology and Innovation; Prof. Emerita Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin, President of NCWO; Khairy Jamaluddin, former Malaysian Minister of Health; and Nurul Izzah Anwar, Executive Chairperson of Polity, among others.
In alignment with the Dasar Wanita Negara 2025–2030, WE2025 is structured around four main components. The first is the WE2025 Trade and Investment Exposition, a three-day exhibition featuring over 100 exhibitors. The second is the WE2025 Leadership Conference, a two-day event expected to gather 1,000 delegates from government, corporate sectors, chambers of commerce, and academia to discuss megatrends shaping the future. The third is WE in Dialogue, a series of more than ten signature events including the ASEAN Technology Development and Cooperation Summit organised by Intrinsic SEA, which will feature over 100 companies, 50 global investors, and 2,000 innovators from across the globe. Other notable sessions include Strong Outside, Struggling Inside: The Reality of Men in Leadership by MyMasterMan and Women Leading Platforms of Change: From Healthcare to Global Growth by SEACare and the International Wellness Expo. The fourth component, WE in Exchange, will feature curated business matching sessions designed to stimulate partnerships and trade opportunities.
Jessie Tan, Managing Director of Qube Integrated Malaysia, described WE2025 as a landmark event for women’s leadership and entrepreneurship in Malaysia. She emphasised that beyond its scale, the conference aims to generate meaningful outcomes, drive cross-border collaborations, strengthen leadership pipelines, and highlight inclusive innovations. She expressed confidence that the event will play a transformative role in shaping the future of trade, leadership, and investment in Malaysia.
WE2025 is organised in collaboration with the Department of Women Development, the Malaysia External Trade Development Corporation (MATRADE), and is strongly supported by the Malaysia Convention and Exhibition Bureau (MyCEB).
Registration remains open for trade delegates, organisations, exhibitors, industry leaders, and visitors interested in participating in this landmark event. More details and registration can be found at https://reg.we2025.com.my/registration-visitor/.
