Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) celebrated the spirit of Malaysian unity by joining Keretapi Sarong 2025 as the Official Beverage Partner. The iconic cultural event brought Malaysians together in vibrant colours of tradition and joy, with Kuala Lumpur as the centre stage of the celebration.
Keretapi Sarong has always been more than just a train ride. It is a cultural movement that symbolizes how Malaysians from all walks of life can come together, embrace diversity, and strengthen national pride. This year marked the first collaboration between Keretapi Sarong and Yeo’s, making the occasion even more meaningful.
More than 15,000 participants were expected to join the celebration, dressed in traditional sarongs and riding the train into the city before converging at TRX for the grand finale. As the Official Beverage Partner, Yeo’s not only provided free refreshments throughout the event but also added excitement with a Sarong Style Contest and traditional games at its booth.
Yeo’s has been part of Malaysian life since 1942 with a wide range of beloved food and beverage products. From the iconic Yeo’s Chrysanthemum Tea and Yeo’s Soy Milk to its tea range and innovative offerings, every Yeo’s drink is produced with care. With less sugar, the Healthier Choice Logo, no preservatives, and Halal certification, the brand remains committed to providing Malaysians with healthier and trusted beverage choices.
“Today, as the Official Beverage Partner, Yeo’s is proud to refresh more than 15,000 participants who are part of this cultural movement. What makes it even more special is that participants starting from LRT Ampang get the very first refreshing sip of Yeo’s, as we march together in the Malaysian spirit towards the main event,” said Irene Wang, Head of Brand Marketing – Asian Drinks Category, Yeo’s Malaysia.
This collaboration underscored Yeo’s dedication to nurturing Malaysia’s cultural pride, strengthening unity, and refreshing communities across the nation.