Vivo officially launched its latest flagship lineup, the Vivo X300 Series, in Shanghai yesterday, marking a major leap forward in mobile imaging innovation. Celebrating the brand’s 30th anniversary, the Vivo X300 Series represents a new milestone as the “Dual Kings of 200 MP ZEISS Imaging.” Designed to deliver professional-grade photography, the series also introduces significant improvements in performance, system experience, and design, offering users a well-rounded and refined flagship smartphone experience.
At the heart of the Vivo X300 Pro lies the groundbreaking ZEISS APO 200 MP Super Telephoto System, while the Vivo X300 features a ZEISS 200 MP Super Main Camera. Both models are powered by the flagship Dimensity 9500 platform, co-developed with MediaTek, and enhanced with Vivo’s in-house Blueprint Imaging Chip V3+. This dual-chip integration enables superior image processing and industry-leading 4K video creation, reaffirming Vivo’s position at the forefront of smartphone imaging technology.
The Ultra-Efficient Imaging NPU in the Dimensity 9500 platform significantly improves motion capture capabilities, ensuring fast and stable image processing even in dynamic scenarios. Alongside its imaging advancements, the Vivo X300 Pro delivers exceptional overall performance, achieving an impressive 4.1 million points in the AnTuTu benchmark under standard conditions. The series also debuts the latest OriginOS 6, which enhances performance stability, fluidity, and user interaction, ensuring a smooth experience across daily and professional use.
During the launch event, Huang Tao, Vice President of Product at Vivo, reflected on the brand’s three-decade journey and reaffirmed Vivo’s commitment to user-centric innovation. He shared that Vivo’s mission has always been to create meaningful products that preserve users’ most cherished memories, evolving from landlines to music phones and now to cutting-edge imaging flagships. Guided by the philosophy that “users are the starting point of every action,” Vivo continues to balance in-house R&D with collaborative partnerships, transforming advanced technologies into practical tools for everyday users.
The Vivo X300 Pro embodies this vision through its advanced imaging system. It features an 85 mm 200 MP ZEISS APO Telephoto Camera built with a large 1/1.4-inch HPB sensor co-developed with Samsung. Equipped with an f/2.67 aperture, ZEISS T* Coating, and CIPA 5.5-rated image stabilization, the telephoto camera ensures ultra-clear, shake-free shots. Its imaging performance is further elevated by the BlueImage Extreme Subject-Tracking Engine, achieving millisecond-level focus and over 200% improvement in tracking stability—perfect for capturing distant subjects in concerts or sports events.
The main camera on the Vivo X300 Pro uses the LYT-828 sensor, developed jointly with Sony. With its large 1/1.28-inch size, f/1.57 aperture, and Gimbal-Grade stabilization, it delivers outstanding low-light and video performance. The device supports 4K 60 fps portrait video and 4K 120 fps Dolby Vision HDR recording, bringing cinematic video capabilities to users’ fingertips. Professional creators can also take advantage of 4K 120 fps 10-bit Log video recording and full ACES workflow support for advanced color grading and post-production flexibility.
For users who prefer a more compact design, the Vivo X300 offers pro-level imaging capabilities in a smaller form factor. Its 200 MP ZEISS main camera with a 1/1.4-inch sensor delivers ultra-clear portraits and the flexibility to crop or recompose images without losing detail. The device also features AI One-Shot Multi-Crop and advanced portrait modes such as Style Portrait and ZEISS Natural Portrait, giving users a variety of creative tools. The new Live Photo Passerby Erase feature intelligently removes background distractions, while Adaptive Zoom Flash and Fireworks Portrait modes enhance night photography with natural and expressive lighting.
In design, both models exemplify Vivo’s craftsmanship and attention to detail. The Vivo X300 Pro features a sleek 7.99 mm body, a 6.78-inch curved display, and a Unibody 3D Glass Design with Coral Velvet Glass, blending elegance with comfort. The Vivo X300, with its compact 6.31-inch flat display and 7.95 mm profile, provides ergonomic comfort and aesthetic simplicity, embodying a balance between design and function.
Underneath, the Dimensity 9500 platform and the V3+ chip deliver powerful computational performance while maintaining energy efficiency. OriginOS 6 introduces technologies such as Ultra-Core Computing and Dual Rendering, achieving SGS certification for sustained fluency under heavy use for up to five years. The series also ensures excellent battery life, with the Vivo X300 Pro featuring a 6510 mAh battery and the Vivo X300 equipped with a 6040 mAh unit, both utilizing advanced Silicon Anode Technology for extended endurance.
The Vivo X300 Series rounds out its flagship experience with premium display and interaction features. The ZEISS Master Color Display offers vibrant visuals and comprehensive eye protection through 2160 Hz PWM and full-range DC dimming. Additional flagship features include 3D ultrasonic fingerprint scanning, IP68 and IP69 ratings for dust and water resistance, a high-performance X-axis linear motor, and USB 3.2 connectivity.
To further expand creative possibilities, Vivo has introduced accessories such as the Vivo ZEISS 2.35x Telephoto Extender and Photography Kit, compatible across all X300 models. With these, users can capture stunning shots from any distance, from concerts to scenic landscapes.
The launch of the Vivo X300 Series marks not only a technological milestone but also a reaffirmation of Vivo’s enduring philosophy—placing users first and redefining the future of mobile imaging through thoughtful innovation and collaboration.