A bold new chapter begins for homegrown health brand Shen Loon She 神農氏 (SLS) as it announces a strategic nationwide retail expansion, earns a prestigious ASEAN Record, and welcomes well-known Malaysian media personality Tan Chia Yong as its official brand ambassador.
The celebration took place at Sofitel Kuala Lumpur Damansara, marking a key milestone in the evolution of SLS, a brand deeply rooted in Traditional Chinese Medicine (TCM) but firmly focused on modern wellness needs. Established in 1978, SLS has grown into a trusted name in the health industry, offering innovation in formulation, OEM services, manufacturing, and the distribution of both heritage and contemporary health products.
Previously available only online and through its official stores in Penang and Kuala Lumpur, SLS products are now accessible across Watsons Malaysia outlets in 13 states significantly increasing the brand’s reach and physical accessibility to consumers throughout the country.
“This move isn’t just about expansion. It’s about honouring our values while evolving with the times,” said Andy Lee, CEO of SLS.
“Our goal is to make science-backed wellness accessible to all Malaysians with formulations that truly suit today’s lifestyles. We believe that family happiness begins with personal health and now more people can experience that, thanks to our expanded presence through Watsons.”
To further strengthen its connection with consumers, SLS has appointed Tan Chia Yong respected news anchor and television host as its brand ambassador. Known for his calm presence and credibility, Tan embodies the very values SLS upholds: trust, tradition, and authenticity.
“SLS isn’t just a brand to me it’s part of my personal journey to better health,” said Tan.
“Their products speak for themselves, and I’m proud to represent a brand that has truly stood the test of time and trust.”
A highlight of the day was the announcement of an impressive achievement: SLS officially entered the ASEAN Record Book for recording the “Most Joint Supplements Featuring UC-II Sold in a Month,” with a total of 10,040 bottles and RM1.43 million in sales during July 2025. This milestone recognises the success of Moflex Plus, SLS’s flagship joint health product featuring UC-II, a clinically proven, patented collagen ingredient by global healthcare leader LONZA.
As part of the recognition, SLS was also awarded an official Certificate of Authentication from LONZA, further reinforcing the credibility and effectiveness of Moflex Plus for joint comfort, flexibility, and mobility.
Adding a personal touch to the event was a special tribute to the SLS Friends loyal customers who have supported the brand through the years. These everyday users, many of whom have real-life success stories with SLS products, were honoured with personalised certificates of appreciation, celebrating their role in the brand’s growth and success.
With these exciting developments, Shen Loon She 神農氏 continues to honour its legacy while embracing the future bringing trusted, effective health solutions to even more Malaysians nationwide.
Discover more about SLS and its full range of products at www.sls.com.my