LG Electronics (LG) is showcasing its latest products and region-specific solutions at LG InnoFest 2026 APAC, held recently in Busan, Korea. The event marks the grand finale of LG’s 2026 InnoFest series, bringing together more than 200 key partners and media representatives from around 20 countries across the Asia-Pacific region to strengthen collaboration and exchange business strategies.
Under the theme “Innovation, Forward Together,” LG InnoFest 2026 APAC presents a comprehensive showcase of the company’s latest innovations and solutions designed around Asian consumers’ lifestyles. Drawing inspiration from cultural elements that resonate strongly across the region, the exhibition highlights how LG applies its K-Tech innovation to deliver practical, locally relevant home solutions tailored for diverse Asian markets.
LG is expanding its laundry portfolio with a full WashTower™ lineup, including a new 25-inch model designed for Asian homes, alongside existing 24-inch and 27-inch versions. Built for space efficiency and everyday convenience, the lineup reflects LG’s deep understanding of varied housing environments across Asia. New top-load washer models further enhance fabric care and performance, powered by Artificial Intelligence Direct Drive™ (AI DD™) technology that optimises wash motions based on fabric type and soil level, while TurboWash™ 3D completes a full cycle in under 30 minutes. In addition, an automatic detergent dispenser measures and dispenses detergent for each load, reducing the need for frequent refills.
The new LG WashCombo™ strengthens LG’s drying solutions as an all-in-one appliance, delivering stable and efficient drying through Inverter HeatPump™ technology. Its improved energy efficiency reflects the growing focus on electricity consumption among Asian consumers, while an expanded standalone dryer lineup provides a wider range of high-efficiency options. LG also continues to advance its commercial laundry solutions engineered for high-frequency, long-hour operation. Building on more than a decade of semi-commercial experience, the portfolio features professional-grade capabilities such as customisable wash programs, open API connectivity and a service-friendly front-access design. Leveraging this expertise, LG will introduce a new commercial washer-dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency, with global expansion planned following strong demand in Korea.
In its kitchen solutions segment, LG is introducing refrigerator designs that cater to diverse lifestyles and housing conditions across Asia. The new Fit & Max design features a Zero Clearance Hinge, enabling a seamless built-in appearance without wasted wall space while maximising storage capacity in compact kitchens. LG’s advanced Ice Solution addresses high ice consumption among Asian consumers, offering four ice options, including Craft Ice™, Crushed, Cubed and Mini Craft Ice, suitable for both daily use and entertainment.
For dishwashing solutions, LG’s latest dishwasher features an exclusive one-hour wash-and-dry cycle. QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles, while Dynamic Heat Dry+ enhances drying performance through moisture-absorbing technology to produce warm, dry air efficiently. Notably, A-grade energy efficiency is achieved across key models spanning both premium and mainstream segments. For Southeast Asian markets, LG will also introduce a tailored built-in kitchen collection comprising ovens, cooktops and hoods for both B2B and B2C segments. A key highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients and recommend optimal cooking modes while monitoring surface colour to determine ideal doneness.
For the first time at InnoFest, LG is also hosting live commerce sessions for partners in selected markets, creating an interactive sales environment directly from the event floor. Attendees can explore three exhibition zones representing different home environments across Asia, with spatial designs inspired by Korean dramas that have gained strong regional popularity, creating an engaging and familiar experience for partners. Within these zones, LG brings its AI Home vision to life, demonstrating how intelligent technologies enhance everyday living through greater convenience. Powered by the AI Home Hub, ThinQ ON™, LG’s AI-enabled appliances and IoT devices are seamlessly connected to deliver intuitive and integrated home experiences. ThinQ ON has already been launched in its initial market and will be introduced progressively across Asia, starting with Australia and Thailand.
As part of its long-term growth strategy in Asia, LG is also expanding beyond products through the global rollout of LG Subscribe, a flexible subscription service for home appliances. The company is actively developing this model in key urban Asian markets, including Malaysia, Thailand, Taiwan, Singapore and Vietnam, offering customers both appliance access and comprehensive product care.
“Asia is one of our most dynamic and important markets, and InnoFest 2026 provides a valuable opportunity to connect with our partners and share our vision for the future,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “Building on our technology innovation, we are advancing AI-powered home solutions that reflect local lifestyles.”
