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Tag: #SimeMotors

Auto Bavaria presents special limited-edition versions of the MINI Countryman.

KUALA LUMPUR, 6 APRIL 2026 – Auto Bavaria continues to strengthen its position as Malaysia’s leading BMW authorised dealership with the unveiling of two exclusive MINI Countryman limited editions — Shadowline and Stealth. This initiative reflects the brand’s ongoing commitment to premium automotive excellence and curated ownership experiences.

According to Managing Director Vi Thim Juan, the launch underscores Auto Bavaria’s dedication to offering distinctive models that elevate customer expectations while reinforcing its long-standing partnership with MINI.

MINI Countryman Stealth

The Shadowline edition is defined by elegant gloss black accents and a refined visual identity, while the Stealth edition showcases a bold matte black exterior designed for a more dynamic presence. Both models are produced in strictly limited numbers, enhancing their exclusivity and appeal.

With added ownership benefits and festive promotions, Auto Bavaria continues to position itself as a key driver of premium automotive innovation in Malaysia.

April 10, 2026
BYD Sime Motors Launches SEAL 6 EV in Malaysia, A Global First for the C-Segment Sedan

BYD Sime Motors, the official distributor of BYD cars in Malaysia, today unveiled the BYD SEAL 6 EV, marking the model’s first international debut right here in Malaysia. This milestone underscores BYD’s commitment to the Malaysian market while setting a new benchmark in the C-segment sedan category.

The launch of the BYD SEAL 6 EV expands the brand’s growing portfolio in Malaysia. It brings together cutting-edge electric vehicle technology, premium comfort and modern design, making the sedan segment more attractive and accessible to Malaysian drivers. With this model, BYD introduces a fresh approach to electric mobility that balances innovation, practicality and style.

The BYD SEAL 6 EV is introduced with the tagline “A New Era for C-Segment Sedan in Malaysia – Precision. Passion. Aligned.” Precision is highlighted through its advanced suspension system, which is the first in BYD’s line-up to feature a dual ball-joint MacPherson strut combined with rear multi-link suspension, offering a smooth and responsive ride that feels refined in the city and composed on the highway. Passion is reflected in its design that rekindles the joy of driving, enhanced by a quiet and premium cabin, ergonomic details and seamless connectivity. Aligned represents the perfect blend of engineering and emotion, creating a true connection with every drive.

Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, described the BYD SEAL 6 EV as a new benchmark for electric vehicles in Malaysia. He emphasized that the model combines attractive design, advanced innovation and everyday practicality. As the seventh model in BYD’s local line-up, it broadens the brand’s appeal to a diverse customer base. He added that the expanding network of outlets and after-sales support would ensure more Malaysians embrace electric mobility as part of a cleaner and smarter future.

Eagle Zhao, Managing Director of BYD Malaysia, shared that the SEAL 6 EV was designed to show that an electric car can be both advanced and accessible. He noted that the competitive pricing, long range and smart technology make it an ideal choice for daily use, offering strong value without compromising on innovation.

The SEAL 6 EV redefines expectations of a C-segment sedan in Malaysia. It is the largest in its class and delivers an enjoyable and refined driving experience. Equipped with rear-wheel drive, it offers a premium sporty feel that is unique in its segment. The model’s balance is further supported by a tight turning radius of 5.5 meters, while practicality is enhanced with 24 smart storage compartments and a combined cargo capacity of 525 liters. Powering the sedan is a dynamic electric motor delivering 160 kilowatts and 330 newton meters of torque, accelerating from 0 to 100 kilometers per hour in just 7.5 seconds with three available driving modes.

In Malaysia, the BYD SEAL 6 EV is available in two variants: Dynamic, priced at RM100,000, and Premium, priced at RM115,800. Customers can choose from exterior colors such as Arctic White, Harbour Grey and Misty Blue, while the interior comes in a stylish black and grey finish. An exclusive launch package worth up to RM6,288 is being offered to the first 800 customers. This includes a complimentary wall charger valued at RM3,288 and additional launch rebates, with special options available for both landed property and high-rise residents. Customers will also receive complimentary accessories, including a Vehicle-to-Load adapter and a Type 2 charging cable with a three-pin plug.

Every purchase is backed by a comprehensive warranty package, which covers the vehicle for six years or 150,000 kilometers, the drive unit for eight years or 160,000 kilometers, and the high-voltage Blade Battery for eight years or 160,000 kilometers.

BYD Sime Motors is also strengthening its nationwide presence with 37 outlets now operational across Malaysia, aiming to reach 50 outlets by the end of 2026. Since entering the Malaysian market, the company has sold over 20,000 units, a testament to the strong and growing customer confidence in the brand. The expanding network ensures convenient access to trusted sales and after-sales services, as well as charging solutions, further reinforcing the company’s role in driving long-term EV adoption in Malaysia.

Bookings for the BYD SEAL 6 EV are now open at BYD outlets nationwide. More information can be found on the official website at https://byd.simemotors.my/ or by following BYD Sime Motors on Facebook and Instagram. Customers may also contact BYD Sime Motors Customer Care at 1300-38-1888 for further enquiries.

September 29, 2025
Kerjasama Sime Motors dan CompAsia: Langkah Besar Mengurangkan E-Waste di Asia Tenggara

Sime Motors, pemimpin dalam industri automotif di Asia Tenggara, telah mengumumkan kerjasama strategik dengan CompAsia, penyedia perkhidmatan kitaran peranti utama di rantau ini, bagi menangani isu peningkatan sisa elektronik atau e-waste. Inisiatif ini merupakan sebahagian daripada komitmen Sime Motors terhadap kelestarian alam sekitar, dengan fokus kepada pengurusan sisa elektronik melalui program pelupusan bertanggungjawab dan pengitaran semula.

Kerjasama ini, yang melibatkan operasi Sime Motors di Malaysia, Thailand, Singapura dan Indonesia, bertujuan untuk menyediakan solusi praktikal kepada pekerja dan pelanggan dalam menguruskan sisa elektronik secara bertanggungjawab. Sebagai sebahagian daripada program ini, pelanggan boleh menukar peranti lama mereka untuk mendapatkan wang tunai atau diskaun menarik bagi pembelian peranti baru melalui program tukar beli yang disediakan.

Jeffrey Gan, Pengarah Urusan Sime Motors Asia Tenggara, menyatakan, “Kerjasama dengan CompAsia menawarkan pengalaman yang mudah dan efektif kepada kakitangan dan pelanggan kami untuk melupuskan peranti lama secara beretika. Kami berhasrat untuk menggalakkan ekonomi kitaran dengan memberi peluang kepada pelanggan untuk menukar peranti mereka dan mengurangkan impak negatif terhadap alam sekitar akibat sisa elektronik.”

Menurut George Hashim, Ketua Pegawai Strategi bagi CompAsia, “Kami sangat teruja untuk bekerjasama dengan Sime Motors dalam mempromosikan kelestarian melalui pendekatan inovatif. Dengan memanjangkan jangka hayat peranti, kami percaya pengguna akan didorong untuk memilih alternatif yang lebih mesra alam, sekaligus mengurangkan jumlah sisa elektronik yang dibuang ke tapak pelupusan.”

Selain itu, kerjasama ini turut memberi penekanan kepada kesedaran awam tentang kepentingan memanjangkan kitar hayat peranti, dengan lebih banyak pelanggan diminta untuk mempertimbangkan peranti yang telah diperbaharui sebagai pilihan untuk mengurangkan kesan buruk terhadap alam sekitar. Usaha ini sejajar dengan ekonomi kitaran yang lebih mampan, di mana peranti yang masih berfungsi boleh terus digunakan semula.

Kerjasama ini juga merangkumi beberapa inisiatif korporat sosial (CSR), yang bertujuan mendermakan peranti elektronik yang masih memenuhi piawaian kualiti kepada komuniti yang kurang bernasib baik di Malaysia. Ini akan membantu memastikan peranti tersebut tidak hanya dibuang begitu sahaja, tetapi memberi manfaat kepada mereka yang memerlukan, sekaligus menyokong usaha kitar semula yang lebih luas.

Dengan peningkatan jumlah sisa elektronik yang semakin membimbangkan, Sime Motors dan CompAsia terus menunjukkan komitmen mereka untuk mendidik masyarakat dan menggalakkan perubahan positif bagi memelihara alam sekitar dan meningkatkan kesedaran tentang kitar semula serta pelupusan elektronik secara bertanggungjawab.

Sime Motors berharap bahawa kerjasama ini akan memberi impak besar dalam memperkenalkan perubahan perilaku pengguna serta memperkukuhkan ekonomi kitaran di seluruh Asia Tenggara.

March 19, 2025
EV NEXT: Sime Motors Menjadi Pemain Utama Dalam Pasaran EV Terpakai

Sime Motors, peneraju dalam industri automotif, dengan bangga memperkenalkan EV NEXT, pengedar kenderaan elektrik (EV) terpakai pertama di Malaysia. EV NEXT berhasrat untuk memenuhi permintaan pasaran yang semakin meningkat bagi kenderaan elektrik terpakai dengan menyediakan pelbagai pilihan EV berkualiti kepada pelanggan, serta menawarkan nilai tukar beli yang menarik.

Menurut Andrew Basham, Pengarah Urusan Sime Motors, “Permintaan terhadap kenderaan elektrik semakin meningkat di Malaysia, mencerminkan sokongan terhadap peralihan ke arah pengangkutan yang lebih lestari. Kami teruja untuk melancarkan EV NEXT, sebagai pengedar EV terpakai pertama di Malaysia, untuk menyediakan pilihan yang pelbagai kepada pelanggan dan memenuhi permintaan pasaran yang berkembang pesat. Komitmen kami untuk menyokong peralihan ke arah masa depan yang lebih hijau memberi jaminan bahawa kami akan terus membekalkan penyelesaian terbaik kepada pelanggan kami di seluruh rantau ini.”

Jeffrey Gan, Pengarah Urusan Asia Tenggara Sime Motors, juga menyatakan bahawa EV NEXT berfungsi sebagai pusat sehenti untuk semua keperluan berkaitan EV terpakai. “Dengan pengalaman yang luas dalam industri automotif, EV NEXT sedia untuk menawarkan pelbagai pilihan EV terpakai daripada jenama-jenama terkenal. Kami menyediakan kemudahan tukar beli dan perkhidmatan selepas jualan yang komprehensif untuk memberi pelanggan pengalaman yang menyeluruh. Kami faham bahawa permintaan untuk EV terpakai yang masih dalam keadaan baik semakin meningkat, dan kami yakin dapat memenuhi keperluan pasaran dengan produk-produk berkualiti tinggi,” kata Jeffrey.

Portfolio EV NEXT menawarkan pelbagai pilihan jenama EV terpakai yang terkemuka, termasuk BYD, BMW, MINI, Hyundai, Jaguar, Porsche, dan Volvo. Setiap kenderaan yang dijual di EV NEXT telah menjalani pemeriksaan menyeluruh bagi memastikan ia memenuhi standard keselamatan dan kualiti yang tinggi sebelum diserahkan kepada pemilik baru.

Selain itu, EV NEXT turut menyediakan perkhidmatan selepas jualan yang lengkap untuk memastikan kenderaan sentiasa dalam keadaan terbaik. Dengan kemudahan penyelenggaraan yang canggih dan pasukan pakar yang terlatih, pelanggan dapat menikmati pengalaman pemilikan EV yang lancar dan tanpa kebimbangan.

EV NEXT turut menyokong pelanggan dengan rangkaian perkhidmatan selepas jualan yang dikenali sebagai Drivecare. Drivecare memastikan pemilik EV menerima sokongan sepenuhnya, dari penyelenggaraan rutin hingga perkhidmatan pembaikan, untuk memastikan kenderaan dan baterinya sentiasa berfungsi dengan baik. Dengan juruteknik bertauliah dan kemudahan terkini, Sime Motors berkomitmen untuk memastikan pengalaman pemilikan EV yang terbaik untuk setiap pelanggan.

EV NEXT kini mempunyai bilik pameran di lokasi-lokasi strategik seperti Glenmarie, Chan Sow Lin, dan TREC. Sebagai sebahagian daripada pelan pengembangan, Sime Motors akan membuka lebih banyak bilik pameran di Pulau Pinang, Tebrau, dan Johor Bahru dalam waktu terdekat. Ini bertujuan untuk memenuhi permintaan yang semakin meningkat di seluruh negara.

Pelanggan yang berminat untuk membeli atau menukar beli EV terpakai boleh mengunjungi bilik pameran EV NEXT di lokasi-lokasi yang disebutkan atau melawat laman web rasmi di https://evnext.my/ untuk maklumat lanjut atau untuk membuat janji temu.

Dengan pelancaran EV NEXT, Sime Motors terus mengukuhkan komitmennya untuk menjadi peneraju dalam pasaran kenderaan elektrik di Malaysia, memberikan pelanggan lebih banyak pilihan dan memastikan pengalaman pemilikan yang memuaskan dalam perjalanan mereka ke arah mobiliti hijau yang mampan.

March 5, 2025
Sime Motors & Perbadanan Stadium Malaysia Bergabung Untuk Perkenalkan Kenderaan Elektrik di AutoArena

Dalam usaha mempercepatkan peralihan kepada pengangkutan lebih mesra alam, Sime Motors dan Perbadanan Stadium Malaysia telah mengumumkan satu kerjasama strategik untuk meningkatkan penggunaan kenderaan elektrik (EV) di negara ini.

Sebagai sebahagian daripada kerjasama ini, Sime Motors telah memperkenalkan AutoArena, sebuah pameran automotif pertama yang diadakan di Stadium Nasional Kuala Lumpur Sports City. Acara yang berlangsung selama tiga hari ini mempamerkan pelbagai jenama automotif Sime Motors, termasuk BMW, MINI, Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover, Volvo, serta pilihan kenderaan terpakai premium daripada Auto Selection. Ini adalah acara pertama daripada siri program automotif yang akan dianjurkan bersama oleh Sime Motors dan Perbadanan Stadium Malaysia.

Sebagai tambahan kepada pelancaran AutoArena, Sime Motors turut menyediakan dua kenderaan elektrik (EV) untuk berkhidmat sebagai kenderaan rasmi operasi stadium selama 24 bulan. Mereka juga akan memasang stesen pengecasan EV di stadium bagi memudahkan akses kepada infrastruktur pengecasan untuk masyarakat sekitarnya.

Menurut Jeffrey Gan, Pengarah Urusan Asia Tenggara Sime Motors, “Kenaikan penggunaan EV di Malaysia semakin ketara, terutamanya pada 2024. Melalui kerjasama dengan Perbadanan Stadium Malaysia, kami bukan hanya membantu memenuhi keperluan operasi mereka dengan menyediakan kenderaan lestari, tetapi juga menyumbang kepada infrastruktur pengecasan yang lebih mudah diakses oleh komuniti setempat. Inisiatif ini adalah sejajar dengan sasaran kerajaan untuk memperluas penggunaan EV menjelang 2030.”

Iliyas Jamil, Ketua Pegawai Eksekutif Perbadanan Stadium Malaysia, turut menyatakan, “Sebagai salah satu destinasi penting negara, Stadium Nasional Bukit Jalil menyambut baik usaha ini untuk mempromosikan kelestarian dan pengangkutan hijau. Dengan kehadiran lebih daripada sejuta pengunjung setiap tahun, kami percaya stadium ini merupakan tempat terbaik untuk memaparkan kemudahan pengangkutan EV, menggalakkan rakyat Malaysia untuk beralih kepada gaya hidup lestari.”

AutoArena kini dibuka kepada orang ramai sehingga Ahad, 12 Januari 2025, dari jam 9 pagi hingga 7 malam. Pengunjung berpeluang untuk melihat dan menikmati pelbagai tawaran serta promosi menarik di acara ini.

Jangan lepaskan peluang untuk menjelajahi pilihan kenderaan terkini dan bergaya daripada Sime Motors di AutoArena. Untuk pendaftaran acara, sila layari https://www.simemotors.com.my/campaign/sime-motors-autoarena-10-12-january-2025.

January 13, 2025
Sime Motors Enhances BYD Aftersales Service Nationwide in 2024

As electric vehicles (EVs) become an increasingly popular choice for Malaysians seeking sustainable transportation solutions, Sime Motors, the official distributor of BYD cars in Malaysia, is ramping up its efforts to provide world-class aftersales support for all BYD owners. With a nationwide network of service centres now spanning 21 locations, including both Peninsular and East Malaysia, the company is committed to ensuring that every BYD customer enjoys a seamless, reliable, and convenient ownership experience.

To keep pace with the rapidly growing number of BYD vehicles on Malaysian roads, Sime Motors has made significant investments in expanding its aftersales infrastructure. Currently, the company operates 21 service centres across the country, with 17 Authorised Service Centres offering an extensive range of services, including Body & Paint (B&P). These centres are strategically located in key regions such as Penang, Johor Bahru, the Klang Valley, East Coast, and Sabah, providing BYD owners with easy access to professional maintenance and repair services.

With the growth of the electric vehicle market, it is essential to provide BYD owners with a network of facilities that can cater to their needs. These service centres are staffed by certified EV technicians, equipped with the latest diagnostic tools, making them highly capable of handling the unique maintenance requirements of electric vehicles.

State-of-the-Art Service Facilities for Enhanced Customer Experience

BYD’s service offerings are backed by state-of-the-art facilities that prioritise both efficiency and customer satisfaction. Sime Motors has invested in cutting-edge infrastructure, ensuring that every BYD customer can expect superior service from the moment they visit a service centre.

1. Centralised Parts Distribution Centre (PDC): This facility manages the nationwide distribution of parts to service centres, ensuring that all BYD vehicles receive timely and efficient repairs. With a streamlined process, customers benefit from minimal downtime, keeping their vehicles on the road longer.

2. Pre-Delivery Inspection (PDI) Centre: Each BYD vehicle undergoes a comprehensive inspection process at this centre before delivery to customers. This includes thorough quality assurance checks and a three-level mechanical parking system designed to optimise space while ensuring safe and efficient vehicle preparation.

3. EV-Ready Service Centres: All BYD service centres are equipped with specialised tools to handle the maintenance needs of electric vehicles. Customers can also relax in premium lounges, which offer comfortable seating, workstations, and refreshments while their vehicles are being serviced.

4. Body & Paint (B&P) Services: BYD’s service network includes professional B&P centres, where skilled technicians use advanced equipment to restore vehicles to their original condition. The centre ensures that all repairs meet BYD’s stringent standards for quality and safety.

At the core of Sime Motors’ aftersales service is its highly trained team of BYD-certified technicians, specialising in electric vehicles. These technicians undergo continuous training to stay updated with the latest advancements in EV technology. Their expertise in high-voltage systems, battery management, and other critical EV components ensures that every BYD vehicle receives top-tier care.

By investing in ongoing training, Sime Motors ensures that its technicians are always ready to tackle the unique challenges posed by electric vehicles, providing customers with the peace of mind that their cars are in expert hands.

Comprehensive Warranty and 24/7 Roadside Assistance

Sime Motors provides a robust warranty and customer support package to complement its aftersales services. The BYD warranty covers:

– 6 years or 150,000 km for the vehicle
– 8 years or 160,000 km for the battery (if the State of Health falls below 70%)
– 8 years or 150,000 km for the drive unit

In addition to the warranty, BYD owners are eligible for 24/7 roadside assistance across Malaysia. Whether it’s a flat tire, battery issue, or other emergencies, customers can rely on the BYD customer care line at 1300-38-1888 to get the help they need, any time of day or night.

BYD is also offering flexible Service Packages to cater to a wide range of customer requirements. Available in 3, 6, and 8-year options, these packages are available in both Standard and Plus tiers to accommodate varying levels of vehicle use. These packages lock in current service prices, providing protection against inflation, and ensure that owners can maintain their vehicles in peak condition without worrying about rising costs.

For added convenience, the service packages can be bundled with car loans, making them even easier to manage financially.

As 2024 draws to a close, Sime Motors remains committed to growing its presence in the Malaysian market and enhancing the ownership experience for BYD customers. With plans for further expansion and upgrades to its service infrastructure in 2025, the company is focused on delivering cutting-edge solutions for electric vehicle owners.

By offering comprehensive aftersales support, expert technicians, and a growing network of service centres, Sime Motors is helping to shape the future of electric mobility in Malaysia—one that is focused on sustainability, reliability, and customer satisfaction.

For more information, visit https://byd.simedarbymotors.my or follow www.facebook.com/BYDCarsMalaysia or www.instagram.com/bydcarsmalaysia/. For enquiries, contact the Customer Care number at 1300-38-1888.

December 23, 2024
Sime Motors Expands BYD Presence with First 3S Centre in East Malaysia

Sime Motors, the official distributor of BYD electric vehicles (EVs) in Malaysia, has made a significant stride in advancing the country’s electric mobility ecosystem with the opening of new BYD 3S Centres and showrooms in East Malaysia. These new facilities are a key part of Sime Motors’ broader vision to bring electric vehicles closer to the people of Sabah and Sarawak, while enhancing customer experience and accelerating the adoption of low-carbon solutions.

The spotlight is on the newly launched BYD 3S Centre in Kota Kinabalu, marking the first-ever BYD 3S Centre in East Malaysia. This flagship facility, which spans over 1,288 square meters, offers a comprehensive suite of services, including sales consultations, vehicle test drives, and top-tier aftersales support. With a focus on providing customers with an easy and seamless experience, the 3S Centre is set to become a central hub for electric vehicle enthusiasts and potential buyers in the region.

Strategically located at the Sedco Industrial Estate, the new centre is not only a sales and service facility but also a place where customers can discover BYD’s cutting-edge technology and sustainable electric vehicle offerings. Additionally, the centre boasts two high-speed DC Super Charger units with four charging guns, capable of delivering up to 180kW of power, making it one of the most advanced charging stations in East Malaysia.

In line with Sime Motors’ commitment to expanding BYD’s footprint across East Malaysia, the company has also opened a new BYD showroom in Sibu, Sarawak, complementing the existing showroom in Kuching. These three showrooms are now fully operational, bringing the total number of BYD showrooms in East Malaysia to three.

In addition to showrooms, Sime Motors and Regas EV Sabah have also set up authorized Body & Paint Centres in both Kuching and Kota Kinabalu. These after-sales facilities provide high-quality vehicle repairs and maintenance services, ensuring that BYD owners in East Malaysia receive comprehensive support throughout their EV ownership journey.

The expansion of BYD’s presence in East Malaysia is not just about providing high-quality electric vehicles—it also supports Malaysia’s transition towards a more sustainable, low-carbon future. As part of the broader initiative, BYD and Sime Motors are committed to providing affordable and accessible EV options to Malaysians, particularly in regions like Sabah and Sarawak, where electric mobility solutions are still in their early stages.

Datuk Matthew Tan, Managing Director of Regas EV Sabah, said, “The opening of the BYD 3S Centre in Kota Kinabalu, along with the new showrooms in Sibu and Kuching, reflects BYD’s commitment to the future of electric mobility in East Malaysia. We are excited to bring BYD’s world-class EVs and cutting-edge charging infrastructure closer to the people of Sabah and Sarawak, as well as provide enhanced after-sales services to ensure a smooth and reliable ownership experience.”

The opening of the BYD 3S Centre in Kota Kinabalu is only the beginning. Sime Motors has ambitious plans to expand BYD’s footprint across Malaysia with further showrooms, service centres, and charging stations planned for the near future. BYD Malaysia is rapidly becoming a key player in the electric vehicle sector, and with plans to exceed 30 showrooms by the end of 2024, the company is positioning itself to meet the rising demand for electric vehicles across the country.

To celebrate BYD’s second anniversary in Malaysia on 8 December 2024, Sime Motors will be offering exclusive promotions and discounts to 1,208 customers. This limited-time package, worth up to RM35,000, is designed to mark the brand’s successful two years in the Malaysian market and to encourage even more consumers to make the shift towards electric mobility.

For those interested in learning more about BYD’s latest offerings, services, and upcoming events in East Malaysia, Regas EV Sabah is actively updating their social media channels. Customers can follow Regas EV Sabah on Facebook and Instagram for the latest news and promotions, or contact them via email at general@regasev.my.

– Regas EV Sabah Facebook: https://www.facebook.com/bydregasevsabah
– Regas EV Sabah Instagram: https://www.instagram.com/byd_regasevsabah/

For more details, visit https://byd.simedarbymotors.my/blog/join-the-finale-fiesta-1208-celebrate-byds-2nd-anniversary.html

For more information, you may visit https://byd.simedarbymotors.my or follow www.facebook.com/BYDCarsMalaysia or www.instagram.com/bydcarsmalaysia/. For enquiries, contact the Customer Care number at 1300-38-1888.

December 9, 2024
Jaguar Land Rover Malaysia: Lima Kali Juara Anugerah Retailer of the Year Asia Pasifik

Jaguar Land Rover Malaysia (JLR Malaysia) terus mengekalkan kedudukannya sebagai peneraju dalam segmen automotif mewah dengan merangkul anugerah berprestij Retailer of the Year (Asia Pasifik) pada Anugerah Jaguar Land Rover Retailer 2023/2024. Ini adalah kemenangan kelima JLR Malaysia dalam anugerah ini dan kali keempat berturut-turut mereka dinobatkan sebagai pemenang, mengukuhkan lagi reputasi mereka sebagai pengendali automotif mewah terkemuka di Asia Pasifik.

Anugerah Retailer of the Year ini diiktiraf berdasarkan penilaian menyeluruh terhadap pelbagai aspek seperti pemasaran, jualan, perkhidmatan pelanggan, latihan kakitangan, dan prestasi peruncit secara keseluruhan. Kejayaan berulang ini menunjukkan kemampuan JLR Malaysia untuk tidak hanya memenuhi, tetapi melangkaui piawaian industri yang paling tinggi setiap tahun, dan ia mencerminkan komitmen mereka terhadap kecemerlangan dalam setiap aspek operasi mereka.

Kejayaan JLR Malaysia tidak dapat dipisahkan daripada nilai teras Sime Motors yang menekankan prinsip “Care for All, Act with Integrity and Win Together”. Nilai-nilai ini telah memandu JLR Malaysia untuk terus berkembang dengan menumpukan perhatian kepada pelanggan, serta mewujudkan budaya kolaboratif di seluruh organisasi. Komitmen kepada kecemerlangan ini ditunjukkan dalam semua aspek, daripada jualan hingga kepada perkhidmatan selepas jualan.

Jeffrey Gan, Pengarah Urusan Sime Motors untuk Asia Tenggara, menyatakan, “Keberhasilan kami meraih anugerah ini untuk tahun keempat berturut-turut adalah bukti komitmen kuat kami terhadap kecemerlangan. Dengan landskap automotif yang semakin berkembang, kami sentiasa mencari cara untuk memperkenalkan inovasi teknologi serta mempertingkatkan pengalaman pelanggan. Penghargaan ini memberi kami keyakinan untuk terus menetapkan piawaian yang lebih tinggi di dalam pasaran yang penuh persaingan.”

Menurut Syed Ahmad Muzri Syed Faiz, Pengarah Urusan Vantage Malaysia dan Jaguar Land Rover Malaysia, kejayaan berterusan JLR Malaysia dalam meraih anugerah ini juga mencerminkan hubungan strategik yang kukuh antara JLR Malaysia dan SISMA Auto. Kolaborasi ini telah memperkukuhkan sinergi antara pasukan mereka, menjadikan mereka pemimpin utama dalam pasaran automotif mewah.

“Pengiktirafan ini mencerminkan usaha kami dalam memberikan perkhidmatan yang terbaik kepada pelanggan, dengan menekankan kepuasan pelanggan dan inovasi dalam setiap langkah. Kami berbangga kerana diiktiraf sebagai pemacu utama dalam pasaran automotif mewah,” tambah Syed Ahmad Muzri.

Sebagai tanda terima kasih atas sokongan padu pelanggan, JLR Malaysia melancarkan kempen eksklusif yang memberi peluang kepada pelanggan untuk memenangi aksesori dan baucar barangan bernilai sehingga RM8,000. Kempen ini akan berlangsung dari 25 Oktober 2024 hingga 31 Januari 2025 dan menawarkan peluang kepada pelanggan untuk menikmati pengalaman gaya hidup mewah Jaguar Land Rover.

Syed Ahmad Muzri juga berkata, “Kami ingin memberi penghargaan kepada pelanggan setia kami melalui kempen ini. Kami berharap kempen ini memberi peluang kepada mereka untuk merasai keistimewaan jenama Jaguar Land Rover.”

JLR Malaysia turut menjemput orang ramai untuk mengunjungi bilik pameran mereka yang terletak di Ara Damansara, yang kini merupakan bilik pameran Jaguar Land Rover terbesar di Asia Tenggara. Fasiliti ini bukan sahaja mempamerkan rangkaian kenderaan Jaguar dan Land Rover, tetapi turut menawarkan pengalaman gaya hidup mewah, dengan barangan eksklusif dan perkhidmatan peribadi yang luar biasa.

“Bilik pameran di Ara Damansara menawarkan pengalaman berbeza yang menggabungkan kemewahan dan inovasi. Kami menjemput semua pelanggan dan peminat automotif untuk datang merasai dedikasi dan perhatian terhadap perincian yang menjadikan kami peneraju dalam pasaran automotif mewah,” kata Syed Ahmad Muzri.

Dengan kejayaan yang berterusan, JLR Malaysia akan terus fokus untuk menyediakan pengalaman terbaik untuk pelanggan dan terus menjadi peneraju dalam segmen automotif mewah. Mereka yakin bahawa dengan berpegang teguh kepada nilai-nilai teras mereka dan meneruskan usaha untuk memperkenalkan teknologi terkini, JLR Malaysia akan terus menetapkan standard tinggi dalam industri ini.

Untuk maklumat lanjut mengenai produk dan kempen JLR Malaysia, pelanggan boleh mengunjungi bilik pameran di Ara Damansara atau laman sesawang rasmi Jaguar Land Rover Malaysia.

November 25, 2024