MalaysianUpdates

Tag: #RetailExpansion

  • Midea Strengthens Malaysia Expansion with 99 Speed Mart Retail Collaboration

    Midea Strengthens Malaysia Expansion with 99 Speed Mart Retail Collaboration

    KUALA LUMPUR, August 2026 – Midea is taking another step to bring its products closer to Malaysian households through a new collaboration with 99 Speed Mart. The partnership, formalised through a Memorandum of Understanding (MoU), gives consumers easier access to a range of Midea home appliances at stores across the country.

    The MoU was signed by Midea Malaysia Managing Director Mark Tam and 99 Speed Mart Chief Operating Officer Yong Eng Kwang, with Midea Group Asia Pacific Region President Zeal Jiang and 99 Speed Mart Executive Director and CEO Lee Thiam Wah serving as witnesses.

    The move comes after Midea expanded its retail network with 18 dedicated brand stores nationwide last year. By working with 99 Speed Mart, the company is strengthening its presence in local communities while making its products more accessible through one of Malaysia’s most recognised retail chains.

    Mark Tam said the partnership gives consumers a more convenient way to shop for Midea’s latest home appliances. Whether it’s a blender, kettle, rice cooker, fan, toaster, vacuum cleaner or stove, shoppers can now find these products closer to where they live.

    For 99 Speed Mart, the collaboration supports its effort to offer customers more than just everyday essentials. Lee Thiam Wah said bringing trusted home appliances into its stores allows the retailer to better meet changing consumer needs while giving shoppers greater convenience.

    The collaboration is also part of Midea’s regional expansion under its “Power of One” strategy, which focuses on combining innovation, retail growth and customer experience. Malaysia continues to play an important role in achieving the company’s long-term business goals across Asia Pacific.

    From August 2026 onwards, customers visiting 99 Speed Mart outlets nationwide will be able to shop for selected Midea small home appliances, including fans, blenders, rice cookers, kettles, toasters, toaster ovens, stick vacuums and stainless steel stoves.

    For more information, visit https://www.midea.com/my.

  • Midea Achieves New Malaysia Book of Records Milestone with the Nationwide Simultaneous Launch of 18 First-Ever Midea Brand Stores

    Midea Achieves New Malaysia Book of Records Milestone with the Nationwide Simultaneous Launch of 18 First-Ever Midea Brand Stores

    Midea Malaysia has achieved a groundbreaking milestone with the simultaneous launch of 18 Midea brand stores nationwide, a first-of-its-kind event recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.” This national rollout includes 15 new Midea brand stores, two Midea Pro-Shops, and a refreshed Kuala Lumpur showroom, collectively transforming Midea’s retail footprint from zero to 18 stores in a single day. The event, celebrated with a nationwide synced countdown and live broadcasts across all locations, highlights Midea’s accelerated expansion in Malaysia and demonstrates the brand’s commitment to enhancing customer engagement by providing more touchpoints for Malaysians to experience smart home solutions, consult specialists, and access after-sales support closer to home.

    At the launch, Midea unveiled the SMART MASTER series, a new line of AI-powered appliances designed to deliver an intelligent, connected, and convenient home experience. The series incorporates smart sensors and IoT-enabled features, allowing appliances to respond intuitively to user needs. In addition to SMART MASTER, Midea showcased its latest innovations, including the Avigator series, Insta-Fit Master series, Laundry Suite, L-Shaped Cooker Hood MCH-90XS38 (RFID), Built-In Gas Hob MGH-2590GL (RFID), Robotic Vacuum Cleaner V12, and Bladeless Fan, reflecting the brand’s mission to elevate smart living through a fully connected ecosystem of energy-efficient and user-centric technologies.

    The launch event also recognised Midea’s commitment to customer experience, featuring plaque presentations, introductions of all 18 store owners, and a video presentation highlighting the SMART MASTER series. Mark Tam, Managing Director of Midea Malaysia, emphasised that the simultaneous store openings represent more than just an expansion—they redefine how customers interact with Midea, strengthening trust and convenience as Malaysia’s smart home partner of choice.

    To celebrate this historic achievement, Midea is offering exclusive promotions throughout December 2025. Customers can enjoy Gift with Purchase from 1–31 December, Spin & Win from 3–10 December for purchases of RM288 and above, and Spend & Win from 3–31 December for purchases of RM488 and above, with attractive prizes to be won.

    This nationwide expansion and the introduction of SMART MASTER underscore Midea’s ambition to solidify its position as one of Malaysia’s fastest-growing home appliance brands. Looking ahead to 2026, the company targets a growth trajectory of approximately 20%, driven by rising demand for smart, energy-efficient home solutions. With a robust product roadmap, expanded Brand Store network, strengthened dealer partnerships, and enhanced after-sales service, Midea is poised to deliver sustained growth and reinforce its leadership in the Malaysian home appliance market.