Since 2022, the HONOR X Series has been more than just a smartphone. For Malaysians, it has been a trusted companion through sudden downpours, slips from busy hands, and long demanding days. Year after year, the series has proven its resilience and reliability, securing its position as Malaysia’s number one best-selling mid-range smartphone for three consecutive years. This enduring success has earned it the title “Pilihan Utama Rakyat Malaysia” or Malaysia’s Top Choice Smartphone.
The journey began in 2022 with the HONOR X9, the first X Series device to enter the Malaysian market. Introduced with the promise of “Lagi Tahan, Lagi Best,” the smartphone set out to redefine expectations of durability and usability. It resonated deeply with Malaysians who were frustrated with fragile devices, quickly sparking a loyal following and creating a movement that highlighted durability as an essential feature.
As the series progressed, HONOR engineers continued to address the challenges faced by everyday users. One of the most common frustrations was the fragility of smartphone screens, especially curved displays that were prone to cracks. In response, HONOR introduced the HONOR X9a and later the HONOR X9b, two models that redefined toughness. The X9a became an online sensation for its reputation as the toughest curved screen phone, while the X9b rewrote sales records, cementing the X Series’ dominance as Malaysia’s number one best-selling mid-range smartphone.
In 2024, the HONOR X9c 5G carried the series to even greater heights. Nicknamed the “Drop-Resistance King,” it elevated HONOR’s reputation further by setting new standards in durability for mid-range devices. Each release built on the success of its predecessor, strengthening the legacy of the X Series and securing its place as a household favorite across Malaysia.
The impact of the HONOR X Series has been reflected clearly in market numbers. For three consecutive years, it has held the number one position in Malaysia’s mid-range smartphone segment. Its market share rose from 33 percent in 2023 to an impressive 55 percent in 2025. This means that for every two mid-range smartphones sold in Malaysia, one carries the X Series badge. The achievement reflects not only the strength of HONOR’s products but also the trust placed in the brand by millions of Malaysians.
In 2025, the journey continues with the introduction of the HONOR X9d 5G, a device that marks the beginning of a new chapter. More than just an upgrade, it represents a revolution by debuting three industry-first technologies. It is the world’s first smartphone to achieve SGS Triple-Resistant Premium Performance Certification, the first device in the market to feature IP69K water and dust resistance, and the only phone globally to house a massive 8,300mAh battery. The X9d 5G is built to withstand drops, resist water, and deliver unmatched endurance, proving to be not only tougher but virtually unstoppable.
HONOR understands that peace of mind is just as important as hardware. The X Series has always been supported by extensive after-sales care, from warranty extensions to screen replacement options. With the launch of the X9d 5G, Malaysians can expect even more comprehensive protection plans, ensuring that every user enjoys worry-free ownership alongside exceptional durability.
Over the course of four years, the HONOR X Series has evolved from a newcomer into a nationwide phenomenon. It has shaped expectations for mid-range smartphones, proving that resilience, reliability, and relentless innovation are possible in a single device. With the arrival of the HONOR X9d 5G, HONOR is once again raising the bar, strengthening a legacy that continues to grow alongside the pace of modern Malaysian life.
Malaysians can look forward to witnessing the official launch of the HONOR X9d 5G this Wednesday, 24 September 2025, at 3PM via livestream on HONOR Malaysia’s official Facebook page. For more details, visit www.honor.com/my or follow HONOR Malaysia’s official Facebook account.