HONOR has achieved a major milestone in Malaysia’s highly competitive mobile market after securing the No. 1 position in overall smartphone market share for the first time in Q4 2025. This landmark achievement underscores the brand’s rapid growth and strong acceptance among Malaysian consumers, further reinforcing HONOR’s position as a leading technology brand in the country. In the same quarter, HONOR also ranked No. 1 by value within the Android segment, driven by robust demand for its mid to premium devices.
The brand attributed its success to the strong performance of its flagship lineup, particularly the HONOR Magic Series. The HONOR Magic8 Pro, which sold out during its pre-order phase in November and December, played a pivotal role in driving unit shipments and value leadership. At the same time, HONOR’s industry-leading foldable device strengthened its appeal among professionals and early adopters seeking innovation, durability and performance without compromise.
Beyond smartphones, HONOR extended its leadership by capturing the No. 1 position in Malaysia’s tablet market with a 30% market share in Q4 2025. This achievement reflects the growing adoption of HONOR’s All-Scenario ecosystem, which enables seamless connectivity across smartphones, tablets, laptops and other devices. Features such as HONOR Connect allow effortless file transfers across platforms, while the inclusion of keyboards and pencils with every tablet reinforces the brand’s commitment to delivering complete value to users.
HONOR’s rise has also been supported by strong local engagement and partnerships that resonate with Malaysians’ everyday needs. The brand strengthened its presence through collaborations with national institutions, including appreciation initiatives with the Malaysian Fire and Rescue Department, while highlighting the durability and toughness of devices such as the HONOR X9d 5G. HONOR also became the first smartphone brand to pre-install MyDigital ID across its devices, supporting Malaysia’s digitalization efforts through secure and convenient digital access.
In the premium segment, HONOR’s Magic Series continues to propel the brand’s value leadership. The HONOR Magic V5 set new benchmarks in the foldable category with its ultra-slim design, enhanced durability and AI-powered multitasking, while maintaining competitive pricing. Meanwhile, the HONOR Magic8 Pro stands out with its advanced camera system, long battery life, stable network performance and superior display quality, earning recognition as the Selected Photography Equipment for Visit Malaysia 2026.
HONOR’s success further extends into the laptop segment, where its MagicBook series ranks among the top three in Malaysia’s premium laptop market. Devices such as the HONOR MagicBook Art 14, featuring an ultra-slim profile and innovative detachable magnetic camera, highlight the brand’s focus on privacy, design excellence and functional innovation. Looking ahead, HONOR continues to push the boundaries of next-generation technology, including showcasing concepts such as the Robot Phone at Mobile World Congress 2026, reaffirming its long-term commitment to innovation.
With industry-leading advancements in AI, hardware and a seamless device ecosystem, supported by strong multichannel availability and strategic local partnerships, HONOR’s achievements in 2025 lay a solid foundation for continued growth across smartphones, tablets, laptops and multi-device ecosystems in Malaysia.