Majestic Gen has announced that Gen Sphere, its flagship freehold serviced apartment development in Johor Bahru, has achieved a 100 percent take-up rate since its launch in July 2025, marking a major milestone within the highly competitive city centre property market. The achievement reflects strong market confidence in Johor Bahru’s emergence as one of Southeast Asia’s most dynamic urban centres, while highlighting growing demand for homes that offer strategic connectivity, vibrant lifestyle elements, and long-term value.
Situated on 1.25 acres of prime land with a Gross Development Value (GDV) of RM837 million, Gen Sphere has attracted a wide range of buyers, including professionals, young families, and seasoned investors. Purchasers were drawn to the project’s adaptability, modern living concept, and future growth potential, particularly as infrastructure developments and cross-border mobility continue to reshape Johor Bahru’s position as a thriving regional hub. The strong response also reflects increasing confidence in the city’s transformation into a cosmopolitan destination at the centre of regional growth.
Majestic Gen Chief Executive Officer Dato’ Hoo Kim See said Gen Sphere was designed to meet the aspirations of a new generation that views Johor Bahru as a city of opportunity, connectivity, and progress. He described the full take-up as a strong affirmation of the company’s vision to create living spaces that resonate with evolving lifestyles while reflecting confidence in the city’s future.
Connectivity continues to be one of the main factors influencing demand among homebuyers and investors in Johor Bahru. Beyond offering convenience for daily commuting, strong connectivity also enhances long-term property value and provides access to opportunities across Malaysia and Singapore. Located approximately 440 metres from JB Sentral and 700 metres from the Bukit Chagar RTS Link Station, Gen Sphere offers residents seamless access to major transport hubs and cross-border travel. A proposed direct connection to the existing link bridge to JB Sentral is expected to further improve accessibility and convenience.
The completion of the RTS Link is set to usher in a new era of connectivity between Johor Bahru and Singapore by reducing travel time to just six minutes. This transformation is expected to position Johor Bahru among the region’s most connected gateway cities, further strengthening the appeal of developments such as Gen Sphere for both homeowners and investors.
Majestic Gen Executive Director Mr Ta Wee Dher said the RTS Link is reshaping the way people live, move, and connect, adding that Gen Sphere was designed in anticipation of this major shift. He noted that the overwhelming demand demonstrates buyers’ recognition of the project’s value as Johor Bahru enters a new phase of urban and economic growth.
Envisioned as a modern lifestyle landmark, Gen Sphere reflects Johor Bahru’s evolving identity through contemporary architecture, landscape design, and community-centred living. Its design draws inspiration from the convergence of cultures and ideas shaping the city today, incorporating organic forms, illuminated details, and modern elements that embody energy and progress.
The development’s Neo Horizon landscape concept combines biomimicry with neo-futuristic principles to create an environment where greenery, natural light, and open spaces inspire relaxation and renewal. By blending urban sophistication with nature, the project creates spaces that encourage well-being, connection, and a sense of belonging.
Gen Sphere comprises 996 residences thoughtfully designed with flexibility and future living in mind. Each unit features layouts that support multigenerational living, rental opportunities, and hybrid work lifestyles. Residential options range from one-bedroom units measuring 459 sq ft to three-bedroom homes of 755 sq ft, alongside selected 700 sq ft duplex residences featuring double-volume interiors and panoramic views of Johor Bahru’s skyline. With prices starting from RM609,000, Gen Sphere presents buyers with a rare opportunity to own a freehold property in the heart of the city.
Residents will also enjoy an extensive range of lifestyle facilities spread across four levels and eight themed zones. Social and recreational amenities include BBQ terraces, pavilions, and a recreational basketball court, while wellness-focused facilities feature a yoga deck, jogging path, reflexology path, outdoor fitness areas, and a children’s playground designed for families.
At the upper levels of the tower, the Retreat and Aqua Zones on Level 50 offer elevated lifestyle experiences with swimming pools, spa pools, cabanas, lounges, and sweeping views of Johor Bahru’s skyline. Meanwhile, the Fitness Zone on Level 50M completes the development’s lifestyle offering with a fully equipped gymnasium and multipurpose courts for pickleball and badminton.
Through Gen Sphere, Majestic Gen aims to set a new benchmark for urban living in Johor Bahru by creating a development centred on aspiration, community, and sustainable value. As Johor Bahru continues its next phase of transformation and growth, Gen Sphere reflects both the ambition of the city and Majestic Gen’s commitment to shaping future-ready homes and communities.
For more information, visit Majestic Gen Official Website
