Midea, a leading global technology company and one of the world’s largest home appliance manufacturers, recently hosted its first-ever Asia-Pacific Dealer Conference in Bali. The event brought together 450 of its partners from across the region to celebrate innovation, collaboration, and growth under the theme “Power of One.” This landmark gathering showcased 150 products across five experiential innovation zones, underscoring Midea’s commitment to shaping a smarter, more sustainable way of living while reinforcing its local presence in markets such as Malaysia.
According to Mr. Zeal Jiang, President of Midea Asia Pacific Region, the “Power of One” philosophy reflects three key pillars—technology leadership, local-for-local capabilities, and strong partnerships. Through continued investment in research and development, smart technologies, and regional production and service networks, Midea aims to build unstoppable momentum toward its ambition of becoming the world’s No.1 smart home appliance company. The company is targeting USD 1.5 billion in sales revenue across the Asia-Pacific region by 2028.
During the conference, Midea showcased its latest innovations through five themed zones, each representing the brand’s vision for a connected and sustainable lifestyle. The Smart Master zone highlighted AI-powered home technologies, including smart cooling and real-time air purification systems that can be managed via the Midea SmartHome App. The AI Ecomaster zone demonstrated energy-saving solutions powered by artificial intelligence, capable of reducing energy consumption by up to 30 percent. The Space Master zone featured space-efficient home appliances such as refrigerators, dishwashers, and washer-dryers designed to maximize capacity without increasing footprint. Midea also presented its advanced residential air conditioners built with Prime Guard™ corrosion resistance for superior durability in humid climates, and its Midea Building Technologies (MBT) solutions, including the VC MAX VRF and Magboost Apex chiller systems designed for large-scale, energy-efficient applications.
Midea’s innovation-driven growth is powered by a decade-long commitment to technological advancement. Over the past five years, the company has invested USD 10 billion in research and development, supported by a team of more than 23,000 professionals worldwide. With over 100,000 patents, 470 major technology awards, and contributions to 1,900 global technology standards, Midea continues to push the boundaries of smart home and industrial innovation. In the coming three years, the company plans to invest more than CNY 50 billion (USD 6.96 billion) into artificial intelligence, new energy, advanced robotics, and embodied intelligence. Among its recent milestones are the unveiling of the household humanoid robot MIRA at the 2025 World AI Conference and the establishment of a CNY 1.5 billion (USD 208.1 million) intelligence technology platform in Shanghai’s Qingpu district.
Midea’s Asia-Pacific strategy focuses on local integration through manufacturing and service excellence. Operating 63 global production bases, including nine across Thailand, Vietnam, and Indonesia, Midea emphasizes regional self-reliance and sustainability. Its Thailand factory was recognized as a World Economic Forum Lighthouse Factory for Supply Chain Resilience—the first in Southeast Asia’s air-conditioning industry—achieving 40 percent energy savings per unit and a 68.3 percent reduction in carbon emissions. To enhance customer satisfaction, Midea has launched the Midea Club Application across APAC, streamlining product delivery, installation, training, and warranty management for service engineers. The company also hosts more than 200 training and service events annually, aiming to train 30,000 engineers in the next three years.
In Malaysia, Midea continues to reinforce its commitment through quarterly technical training sessions to strengthen local expertise and uphold service excellence. These initiatives align with the company’s broader goal of combining global innovation with local relevance, ensuring that its technologies deliver tangible benefits to Malaysian homes and communities.
Midea’s leadership also extends to environmental and social impact. Recognized by S&P Global’s Sustainability Yearbook (China Edition) 2025, Midea’s ESG initiatives span from coral restoration projects in Bali—where over 1,000 corals were planted in collaboration with the Mangrove Indonesia Lestari Foundation—to flood relief, youth development, and elderly care programs in Malaysia. In partnership with the Persatuan Badminton Negeri Kelantan, Midea actively supports youth empowerment through sports and community engagement.
“Our ambition at Midea is to achieve world-leading innovation with local relevance. That means ensuring our appliances not only set new standards globally, but also deliver benefits to Malaysian families and communities,” said Mr. Mark Tam, Managing Director of Midea Malaysia.
Strengthening its brand presence globally, Midea continues to engage audiences through major sports partnerships, including its upcoming role as Main Partner Sleeve Sponsor of FC Barcelona, alongside ongoing collaborations with the Asian Football Confederation (AFC) and Manchester City Football Club. Through its “Power of One” vision, Midea is uniting the Asia-Pacific region under a shared goal of innovation, sustainability, and growth—empowering both its partners and communities to build a smarter and more connected future together.