MalaysianUpdates

Tag: #COLLABORATION

  • “MARRY ME HARI INI’ MUNGKIN BOLEH DIJADIKAN LAGU YANG EVERGREEN UNTUK PARA PENDENGAR.

    Kolaborasi bersama antara Aman Aziz dan Nisha Haque, dua penyanyi muzik tempatan yang semakin terkenal, berjudul Marry Me Hari Ini. Meskipun ini adalah kerjasama pertama kedua-dua penyanyi ini, gabungan mereka memberikan penggemar muzik pengalaman muzik yang menarik dan unik.

    Lagu yang bergenre pop yang dicipta oleh Ku Yen dan Rudy Nastia berserta lirik oleh Ku Yen, Aman Aziz dan Elly J ini dilihat bukan sahaja berjaya menonjolkan kebolehan vokal Aman Aziz dan Nisha Haque, tetapi juga menghadirkan komposisi yang istimewa dengan lirik dan melodi yang dicipta khas untuk pasangan yang dalam perancangan untuk melangsungkan perkahwinan.

    Ketika ditanya mengenai kerjasama mereka, Aman Aziz berkata, “Ini adalah pengalaman yang luar biasa bekerjasama dengan Nisha. Kami berdua berkongsi matlamat yang sama untuk menghasilkan sesuatu yang istimewa bagi peminat yang selama ini menyokong karier kami sejak dari dulu lagi. Terima kash juga kepada pihak New Southern Records kerana memberi kepercayaan dan peluang kepada Aman dan Nisha untuk bekerjasama.”

    Nisha Haque menambah, “Lagu ini adalah dedikasi kepada pasangan yang ingin merayakan cinta mereka melalui perkahwinan. Kami berharap lagu ini dapat menjadi peneman istimewa untuk momen bahagia mereka nanti. Selain itu, kami juga mengharapkan lagu ini diterima oleh semua lapisan masyarakat dan dapat mewarnai industri muzik Malaysia lagi.”

    Lagu ‘Marry Me Hari Ini’ telah dilancarkan secara rasmi pada 3 November 2023 dan kini boleh didapati di semua platform penstriman digital utama seperti Spotify, Apple Music dan Youtube Music. Muzik video juga telah dilancarkan pada 13 Disember 2023 di salauran Youtube NSR Malay.

  • Dew Challenge yang penuh bertenaga kembali pada tahun ini di pentas nasional

    Pada tahun ini, Dew Challenge yang dinamik membuat kembali kejayaan ke arena negara, disokong oleh sokongan dan kerjasama berterusan rakan kongsinya, PUBG. Acara ini akan membawa semua ciri yang digemari pemain dari PlayerUnknown’s Battlegrounds (PUBG) ke dunia nyata dengan menggabungkan aksi terhebat dari dunia maya dan nyata dalam salah satu pertandingan paintball terbesar dengan tema PUBG. Dengan matlamat untuk menarik perhatian pemain PUBG dan golongan muda yang gemar sukan dan pengembaraan, peserta boleh menantikan pengalaman yang penuh dengan konsep idea unik dan baharu.

    Mulai 1 Oktober, peserta yang berminat boleh membeli sebotol Mountain Dew 400ml, layari laman web Dew Challenge di dewchallenge.com dan masukkan kod unik di bawah penutup botol untuk mendaftar dan menebus hadiah seperti UC Coins, barangan dalam permainan, merchandise dan baucar rakan kongsi. Setiap penebusan botol memberikan anda sejumlah Dew Coins yang ditentukan secara rawak, dan menyumbang kepada kedudukan leaderboard wilayah mereka. Pemain-pemain terbaik dari setiap leaderboard akan diberi keutamaan untuk menyertai pusingan peringkat wilayah yang menarik dan bertenaga, merangkumi 4 wilayah di Malaysia: Utara, Selatan, Tengah dan Malaysia Timur, pada bulan November ini.

    Pelancaran ini juga akan melibatkan aktiviti pencarian harta karun yang mengambil inspirasi daripada mekanik dalam permainan. Sama seperti cara pemain berpayung terjun ke zon permainan yang diingini pada peta, pencarian harta karun akan bermula dengan pemilihan wilayah oleh peserta untuk menentukan di mana perjalanan mereka bermula. Selain itu, sama seperti cara pemain mencari senjata, perisai dan bekalan dari lootbox pada permulaan permainan, peserta akan mencari lootbox yang akan memberikan mata tambahan di leaderboard dan banyak lagi sebelum pertandingan bermula.

    Lootbox ini akan diisi semula pada setiap hari dan/atau selepas satu tempoh masa yang berbeza pada sepanjang hari di cawangan rakan kongsi seperti MBO Cinemas, Morac Go Kart, Chicago Chicken City, Taco Bell dan Dominos di seluruh negara. Peserta akan menerima pemberitahuan di laman web Dew Challenge mengenai lokasi lootbox di mana mereka boleh mengimbas kod QR pada lootbox maya dan menebus hadiah untuk meningkatkan kedudukan mereka pada leaderboard.

    Bagi mereka yang berada di Lembah Klang, trak jelajah Dew Challenge khas akan membawa keseronokan di pelbagai lokasi seperti universiti, kedai rakan kongsi, pasar malam, pusat komersial dan banyak lagi. Untuk menebus barangan eksklusif dan produk, pelawat boleh mengambil bahagian dalam beberapa aktiviti yang mengambil inspirasi dari PUBG seperti mesin layan diri Mountain Dew x PUBG khas, galeri menembak yang imersif, dan sesi gaming jam yang akan menyediakan pelbagai hadiah lain untuk dimenangi.

    Selain itu, sebagai penaja telefon pintar rasmi untuk Dew Challenge pada tahun ini, HONOR Malaysia akan turut menaja 110 hadiah menarik untuk peserta, menjadikan ini kerjasama jenama pertama untuk keluaran baharunya.

    Mengulas mengenai kerjasama itu, Amy Gan, Naib Presiden Pemasaran Etika berkata, “Kami sangat teruja untuk menyaksikan Dew Challenge pada tahun ini. Ia mewakili komitmen Mountain Dew kepada pelanggan yang ingin menjalani gaya hidup secara sepenuhnya . Dengan berakhirnya babak pandemik dunia, kami boleh membawa dunia alam maya ke realiti melalui pengalaman unik untuk rakyat Malaysia yang bersedia untuk menikmati pengalaman yang luar biasa. Kami mahu menggalakkan lebih ramai orang untuk mencabar diri mereka dan menjalani kehidupan yang terbaik dan penuh bertenaga.”

    Tambah beliau, “Ini kali pertama sebuah jenama dapat melaksanakan aktiviti pada skala ini. Ia hanya boleh dilakukan dengan kerjasama rapat daripada pasukan dan rakan kongsi kami, terutamanya pihak PUBG yang juga berkongsi visi yang sama dan menaruh kepercayaan sepenuhnya ke dalam idea ini. Kami menggalakkan semua orang untuk turut serta bagi mengikuti perjalanan bersejarah ini bersama kami, tidak kira jika anda merupakan seorang pemain atau tidak.”

    Tempoh masa untuk pendaftaran, pencarian harta karun dan trak jelajah akan berjalan dari 1 hingga 31 Oktober, disusuli dengan pertandingan antara wilayah yang akan berlangsung pada November, dan Peringkat Akhir pada Disember. Nantikan butiran selanjutnya yang akan diberikan. Untuk maklumat lanjut, sila layari laman web Dew Challenge (dewchallenge.com) dan halaman Facebook Mountain Dew (https://www.facebook.com/MountainDewMalaysia).

  • QWORK AND BANK ISLAM COLLABORATE TO DRIVE FINANCIAL INCLUSION AND EMPOWER THE GIG ECONOMY

    By establishing its strategic cooperation with Qwork, Bank Islam Malaysia Berhad (Bank Islam or the Bank) continues to advance financial inclusion and empower disadvantaged populations. This ground-breaking, community-driven website links companies with a wide range of qualified freelancers.

    With this partnership, Bank Islam aims to tap into Qwork’s extensive pool of gig workers via  its intuitive platform to provide flexible financial solutions tailored to the needs of  freelancers. By leveraging Qwork’s diverse talent network, Bank Islam aims to address the  growing workforce segment’s economic challenges and offer them access to Shariah compliant banking products and services.

    Bank Islam can promote Qwork’s advertised jobs within its Be U By Bank Islam app, which  is 100% digital. Aside from accessing banking services, customers can use the ‘Gig  Marketplace’ feature within the app to find income opportunities provided by Qwork.  The effort aligns with Be U’s endeavors in responding to the needs of young adults who  seek to earn spare cash through short-term jobs.

    Bank Islam Group Chief Digital Officer, Noor Farilla Abdullah expressed her enthusiasm  about the partnership. She stated, “We are delighted to collaborate with Qwork in our  ongoing efforts to bolster the overall Be U app. Incorporating this use case into the app  will empower users to handle their finances and earn their living. With everything on a  single platform, users can easily track and manage their finances and access tailored  solutions that cater to freelancers. This partnership aligns perfectly with our commitment 

    to serving the needs of the underserved communities and promoting equitable financial  practices.”

    Earlier in September 2023, Be U by Bank Islam launched its debit card that is 100% issued,  delivered, and managed through the app. Apart from providing convenient payment  services, the Be U by Bank Islam app continues to release customer-centric solutions  designed for the younger generation and freelancers. Bank Islam plans to introduce  flexible financing options, digital payment solutions, and financial planning services in the  Be U app.

    By understanding the unique needs and challenges of the freelance community, the  Bank aims to provide them with the support and tools necessary to thrive in today’s  dynamic economy.

    Qwork’s CEO, Muna Munirah, highlighted the importance of the partnership, stating, “We  are thrilled to partner with Bank Islam to empower freelancers and provide them with  access to Islamic banking products and services. This collaboration aims to democratise  benefits with the likes of working for an MNC for the gig workers, a.k.a freelancers on  Qwork.”

    Bank Islam and Qwork are confident that this partnership will significantly impact the  freelance community, fostering financial stability and unlocking new growth  opportunities. By combining their expertise and resources, both organisations are  committed to creating an ecosystem that supports the financial aspirations of  freelancers, ultimately contributing to the growth and development of the Malaysian  economy.

     

  • KFC MALAYSIA x PUBG

    KFC MALAYSIA is celebrating the debut of the ultimate “WINNER WINNER CHICKEN DINNER” for KFC fans as they join teams in a battle royale for the ultimate taste of victory with PUBG: BATTLEGROUNDS and PUBG MOBILE gamers.

    The KFC, PUBG: BATTLEGROUNDS and PUBG MOBILE partnership brings customers an exciting new  promotion, unlocking exclusive in-game rewards with the purchase of special KFC PUBG meals, starting  11 October 2023 while stocks last.

    When KFC customers purchase the Gamer Box they will score in-game finger lickin’ good loot straight  from the Colonel’s kitchen. The rewards include up to six battle cosmetics in KFC’s signature red and  white brand colours and inspired by KFC’s craveable tastes, allowing PUBG: BATTLEGROUNDS and  PUBG MOBILE gamers to indulge all their senses. Players will also experience exciting KFC in-game  visuals and digital experiences.

    In addition to these tasty in-game treats, players can savour the flavour and experience the  collaboration in the real world. Fans can “Load up, Dive in” and order at participating KFC restaurants,  on the KFC app or via KFC.com.my to enjoy the special Gamer Box which includes a Zinger Burger, one chicken, one fries (M), one 6pc O.R. Nuggets, one Coleslaw (s) and one Drink.

    For a limited time during this collaboration, PUBG MOBILE players can look forward to indulging their  senses with virtual dining experiences in KFC Royale Restaurants across the Erangel, Miramar, Nusa,  and Livik maps. These in-game KFC restaurants will offer players the opportunity to feast on  mouthwatering KFC delicacies, each with their own distinct health or energy boosts, to help them take  home the win. Players will also be able to gear up in KFC themed items including the KFC Royale Colonel  Set, Chicken Champ Cover and Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and  Crispy Crunch Avatar Frame.

    While PUBG: BATTLEGROUNDS players will have the exciting opportunity to acquire KFC-themed in game items and encounter KFC restaurants on the Erangel map. Inside these KFC restaurants, players  can explore a variety of themed items available at the kiosks, including the KFC Chicken Box, KFC French  Fries, and KFC Energy Drink – each offering health benefits. Game gear, wins and accessories include  KFC themed Colonel’s Bucket Hat, Colonel’s Jacket, Colonel’s Shorts, Colonel’s Clogs, Colonel’s  Parachute, and “It’s Finger Lickin’ Good” Spray. Players will also be exposed to crave-worthy KFC in

    game visuals such as the statue of Colonel Sanders, kiosks issuing health benefits, plane banner,  electric billboards, and map decal.

    “We are the pros when it comes to making the world’s most finger lickin’ good fried chicken and  delivering on the taste you crave,” said KFC Malaysia’s Chief Marketing Officer Premnath Unnikrishnan.

    “Now PUBG: BATTLEGROUNDS and PUBG MOBILE fans can enjoy the iconic KFC taste like never before  then dive into a battle royale and score big loot for a double taste of victory,” he said

    “This partnership delivers an exhilarating gaming experience where players land, loot, and survive  while enjoying exclusive cosmetics,” said PUBG: BATTLEGROUNDS, PUBG STUDIOS Executive Producer Taeseok Jang.

    “It ensures that players savour a finger lickin’ good taste of victory, perfectly blending the worlds of  KFC and PUBG: BATTLEGROUNDS.”

    PUBG MOBILE is thrilled to partner with KFC, the internationally renowned restaurant brand,” said  PUBG MOBILE Publishing, Tencent Games Head Vincent Wang.

    “As one of the biggest mobile games in the world, PUBG MOBILE is committed to bringing quality  gameplay to people on the move, just like KFC brings great food to people in thousands of locations  globally. We can’t wait for KFC customers to experience diving into PUBG MOBILE and securing that  chicken dinner,” he added.

    Each Gamer Box includes a voucher code to enter on the special KFC X PUBG site, accessed via QR  codes in-store or on vouchers. Once on kfcxpubg.com users will redeem their vouchers to receive  PUBG: BATTLEGROUNDS codes for in-game rewards on PC and console or PUBG MOBILE codes to  redeem via their mobile device.**

    The PUBG MOBILE virtual dining experiences will be available from 2nd October 2023 until 6th  November 2023. Download PUBG MOBILE for free on the App Store and Google Play Store. For more  information on in-game updates visit the PUBG MOBILE website.

    The PUBG: BATTLEGROUNDS KFC restaurants and KFC-themed in-game items are available from 11th  October 2023 to 7th November 2023 on PC and from 19th October 2023 to 15th November 2023 on  consoles. For the latest information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-na  or follow the official social media channels (Twitter / Instagram / Facebook / TikTok).

    *Promotion only available in participating markets. Must purchase PUBG: BATTLEGROUNDS meal  between 11 October 2023 and 7 November 2023 in-store, online or the KFC app, as applicable. While  supplies last. Canceled order not eligible. Prices, participation, and meal items may vary. Mobile  ordering and delivery available at participating locations. Tax, tips, fees extra

    **PUBG: BATTLEGROUNDS or PUBG MOBILE account required for in-game rewards. PUBG:  BATTLEGROUNDS is a free-to-play game available for PC, Xbox, and PlayStation. PUBG MOBILE is  available on mobile devices. The game is recommended for audiences 16 years of age and older on PC  and console, with a 12+ rating for the mobile version. Children under 16 years of age playing on PC or  console and those under 12 years playing on mobile, should have parental advisory.

  • BY COLLABORATING WITH THE RENOWNED AKBAR TEA, QSR TRADING VENTURES EXPANDS ITS BEVERAGE OFFERINGS.

    Akbar Tea, a high-end tea brand, has joined QSR Trading’s inventory of products, and the company is overjoyed to announce this. This is a crucial turning point because Akbar Tea is the first beverage brand that QSR Trading has acquired.

    Starting on September 12, 2023, Akbar Tea will grace the shelves of leading supermarkets and hypermarkets nationwide, in addition to being made available for purchase via the QSRT Mart at https://www.qsrtmart.com.my/. This move comes as Malaysia becomes the newest market for Akbar Tea, which is already present in 100 countries worldwide.

    The initial offerings in Malaysia will feature two distinct variants of black tea (Red, White, and Gold Black Tea) and one variant of green tea. These teas will be available in two convenient pack sizes of 100 and 25 teabag packs, respectively, catering to different consumer preferences.

    Each of the three Akbar tea variants presents unique properties that cater to different tastebuds. The Red and White Tea, cultivated in the lush mountains of Sri Lanka 2,000 feet above sea level, boasts a deep red color with strong and smooth flavors. The Gold Black Tea, grown between 4,500 and 6,000 feet above ground in pristine air, offers a rich and robust flavor. Meanwhile, the green tea hails from the finest tea gardens of Yunnan and Jiangxi in eastern China, delighting with its lingering sweet taste and potent antioxidants.

    QSR Trading General Manager Chan Chong Thye said, “Akbar Tea embodies the changing perception of tea as a sensual and wellness drink, particularly among younger consumers.

    “The decision to introduce Akbar Tea in Malaysia comes at a strategic time when the tea market in the country is on a steady growth trajectory.

    “According to Nielsen IQ, the black tea category has seen 13.8% value growth and 7.5% volume growth as of year-to-date (YTD) March 2023. As such, QSR Trading aims to make its mark in this burgeoning segment by offering premium-quality tea at affordable prices, providing a compelling choice for tea enthusiasts,” he said.

    Akbar Tea is produced in the only carbon-inset factory in the world, boasting unmatched renewable energy credits in Sri Lanka and the region. Manufactured by Akbar Brothers (PVT) LTD, a pioneer in the tea industry established in 1969, Akbar Tea is a testament to the rich heritage and experience of its founding family, who have been part of the tea industry for over 100 years.

    Commenting on the brand’s entry into the Malaysian market, Akbar Brothers’ director Mansoor Akbarally stated, “We are optimistic that our tea will grow from strength to strength with this exciting partnership with QSR Trading. With a strong and experienced partner by our side, we look forward to embracing the growing shift towards ethically sourced teas and complete supply chain transparency.”

    The prices for Akbar Tea products in Malaysia range from RM4.60 to RM5.55 per box for the 25 teabag pack and RM12.60 to RM18.55 for the 100 teabag pack, making them accessible to tea enthusiasts across the country.