Life’s uncertainties often bring financial worries, especially for vulnerable communities. Addressing this challenge, FWD Insurance Berhad (“FWD Insurance”) together with its longstanding bancassurance partner, Bank Simpanan Nasional (“BSN”), has introduced Qaseh Setia, an affordable microinsurance plan aimed at providing essential financial protection to all Malaysians, particularly those from the B40 income group. Since its launch in April 2025, Qaseh Setia has already touched the lives of over 20,000 Malaysians, reflecting growing trust and strong demand.
For as little as RM0.20 a day, Qaseh Setia delivers meaningful coverage. The plan includes financial protection of up to RM90,000 for accidental death, RM15,000 for non-accidental death or total permanent disability, and up to RM3,000 to cover funeral expenses. This comprehensive support underscores FWD Insurance and BSN’s commitment to easing financial burdens during difficult times, ensuring families are not left without crucial assistance.
Mak See Sen, Chief Executive Officer of FWD Insurance, described Qaseh Setia as more than just a policy: “It’s about empowering underserved communities with protection and peace of mind. Insurance should not be seen as a luxury but as a necessity that everyone deserves access to. With Qaseh Setia, we want Malaysians to live confidently, knowing their loved ones are protected when it matters most.”
Echoing this sentiment, BSN’s Chief Executive, Jay Khairil, emphasized the bank’s mission of inclusivity: “Qaseh Setia represents our goal of ‘No Malaysian Left Behind.’ It is about providing affordable protection to safeguard families, especially those in the B40 community, from financial strain during life’s toughest challenges.”
Accessibility remains at the heart of Qaseh Setia. With no medical check-up required upon enrolment, the process is simplified, removing one of the biggest hurdles for lower-income families and making insurance more approachable than ever.
Adding to this initiative, FWD Insurance is also hosting the 2025 FWD Fiesta Campaign roadshow at Mytown Shopping Centre from 21 to 24 August 2025. The event aims to raise awareness of financial planning through interactive booths showcasing Qaseh Setia and Qaseh Bakti Plus, alongside free health checks for attendees. To create a community-focused experience, the roadshow also offers engaging activities, such as a sand art station for children, and exciting giveaways including a grand prize of a brand-new Proton X50.
Through initiatives like Qaseh Setia and the FWD Fiesta, FWD Insurance continues to drive its vision of “Changing the way people feel about insurance”, transforming it into something simple, approachable, and essential for everyday Malaysians.