Category: Marketing

  • VIVO X100 SERIES MAKES ITS INTERNATIONAL DEBUT IN MALAYSIA WITH STUNNING PRO PHOTOGRAPHY AND SUPERIOR PERFORMANCE

    vivo Malaysia kicking off the new year with the launch of its latest flagship smartphone lineup, the X100 and X100 Pro. Both devices deliver professional photography capabilities and powerful performance that sets a new benchmark in the smartphone industry. The new X100 series brings significant enhancement to vivo ZEISS Co-engineered Imaging System together with flagship SoC (System on Chip) experience. Both models deliver an enhanced experience with the powerful dimensity 9300 and a customised imaging chip[1]. With its remarkable features and advanced capabilities, both models are now within reach for Malaysian consumers, offering an affordable price. The vivo X100 Pro is currently available at the attractive price of RM4,599, while the vivo X100 comes at an even more affordable price of RM3,499 which makes these smartphones an excellent choice for users.

    “Our consumers choose the X series for its balance of imaging capabilities and powerful performance, allowing them to rely on one device throughout the day. With vivo X100 series, we are building on this trust and elevating the user experience further with advanced camera upgrades, Dual Flagship Chip and a more powerful battery. We hope Malaysians will enjoy the powerful photography experience we’re offering through our collaboration with ZEISS,” said Mr Mike Xu, vivo’s Chief Executive Officer.

    Elevating the X series legacy with enhanced camera power

    The new vivo X100 series introduces game-changing innovations in collaboration with ZEISS, equipping users with hardware and software to capture exceptional precise photographs in every situation. The X100 Pro features a 50MP ZEISS 1-inch Main Camera, a 50MP ZEISS APO Floating Telephoto Camera and a 50MP Super Wide-Angle Camera.

    The powerful ZEISS APO Floating Telephoto Camera comes with new Vario-Apo-Sonnar standards from ZEISS for excellent close-up and long-distance shots. It also adopts a Floating Elements Design, which sets a new benchmark with an unprecedented f/2.5 aperture to ensure high image quality in various scenarios, even from 6X to 10X. The Floating Elements Design enables stable close-up shots on the X100 Pro. The X100 Pro stands as the world’s first mobile imaging system to attain APO certification.

    The X100 Pro employs the Optical Precision Calibration to guarantee a consistent level of sharpness and quality across its main camera captures. The main camera also features SLR-level image stabilisation for a better experience.

    As for vivo X100, it comes with a 50MP VCS True Color Main Camera, a 64MP ZEISS Telephoto Camera, and a 50MP Super Wide-Angle Camera. Both the X100 and X100 Pro boast certified adherence to ZEISS T* Coating, an advanced anti-reflective coating technology. This innovation enhances light transmittance, ensuring accurate colour reproduction and reducing light reflection.

    The X100 series has also been optimised for industry-leading capabilities in sunset and sunrise photography, supported by the telephoto hardware and upgraded vivo Origin Imaging Engine. The vivo Origin Imaging Engine improves sunset or sunrise photography by recognizing unique red-sun scenarios and precisely capturing the scene.

    Dual flagship processors for exceptional portraits and night photography

    The groundbreaking mobile photography features go beyond hardware specs to enable users to capture, create, and edit professional grade images and videos on the go. Significant enhancements have been implemented in portrait and night shooting capabilities, complemented by the new additions to the renowned ZEISS bokeh effects.

    Moreover, the X100 Pro is supported by the customised vivo V3 Chip, which adopts a 6nm process with 30% increase in energy efficiency ratio, leading to advanced upgrades in portrait videography. The X100 Pro brings the all-new 4K Cinematic Portrait Video, an X series first, ideal for users who want to capture and edit creative video content effortlessly on their smartphone. Users can easily track the subject during filming to create a more cinematic feel. In addition, users can explore the new 4K Cinematic Portrait Video feature to apply ZEISS Cinematic Video Bokeh style. Post-editing of the 4K Cinematic Portrait videos is also available in the album, allowing users to easily fine-tune the bokeh effects and styles.

    Both X100 and X100 Pro aim on redefining smartphone photography, particularly focusing on introducing a fresh perspective to portrait photography at a professional level. For the first time in the X series, vivo introduces ZEISS Multifocal Professional Photography​, allowing users to take professional portraits with focal lengths up to 100mm, perfect for travel photography, artistic photography or simply capturing joyful moments at home.

    Adding more creative options, the X100 series introduces ZEISS B-Speed Style Bokeh, the latest inclusion in the ZEISS Style Portrait package. This unique bokeh effect, inspired by ZEISS classic high-speed cine lenses from the mid-1970s, creates a distinctive circular triangular pattern, adding a touch of vintage elegance to your photos.

    Performance powerhouse with boundless storage

    The X100 and X100 Pro come with a Dual Flagship Chip featuring a vivo customised imaging chip and Dimensity 9300. While the X100 is driven by the innovative vivo V2 Chip, its counterpart, the X100 Pro, showcases the capability of the latest vivo V3 Chip.

    Notably, the Dimensity 9300 stands out with a flagship octa-core CPU, promising a significant leap in performance compared to its predecessor. Additionally, the X100 and X100 Pro comes with Game Frame Interpolation and  Game Super Resolution for smooth gaming and superior visual experience.

    The X100 series successfully balances large capacity battery with fast charging through three key industry breakthroughs: Negative Electrode Graphite Reconstruction technology, Electrode Cold Press Technique, and Micrometer Laser Array Etching Process—ultimately reaching an 8.3% increase in overall energy density compared to previous generations. The X100 is equipped with a 5,000mAh (TYP) large battery and supports up to 120W Dual-Cell FlashCharge while the X100 Pro is equipped with a substantial 5,400mAh (TYP) large battery. The device also supports both wireless FlashCharge and the impressive 100W Dual-Cell FlashCharge.

    Furthermore, the X100 series comes with LTPO Eye Protection Display and Dual Engines for Video Enhancement, elevating users’ viewing experience. The vivo-exclusive V Frame Rate Management System helps to dynamically adjust the refresh rate based on the finger sliding speed and renders frame rates per layer, ensuring smooth experience while reducing power consumption.

    The X100 series equipped with the latest Funtouch OS 14, which enhances the user experience further by providing smoother performance, greater personalization, and improved security. The new operating system introduces several features such as the RAM Saver, which optimises background processes, Mini Window for effortless multitasking and Motion Blur for smoother visual transitions.

    Premium design with lasting durability

    Sleek, stylish, and feather-light design aesthetics, the new X100 lineup continues its legacy with a ring around the camera module portraying a halo design highlighting the key elements of Sun Halo and Moon Halo Design. The ring is made of aerospace-grade stainless steel adding a touch of minimalist luxury and sunburst texture resembling high-end mechanical watches.

    The material used ensures durability as it is wear-resistant, high-temperature resistant, and corrosion-resistant. In terms of colour, the X100 comes in a Startrail Blue and an Asteroid Black theme[2] while the X100 Pro captivates in  Startrail Blue.

  • CELEBRATE A HUAT-DERFUL NEW YEAR WITH HISENSE AND STAND A CHANCE TO BRING HOME AN IPHONE 15 PRO MAX

    Hisense, a trusted, reliable, and quality-leading brand, provides household essentials, is having its Huat-Derful New Year sale from 1st January to 25th February 2024 for all Malaysians who are looking to elevate their homes in preparation for the upcoming New Year festivities. Hisense Malaysia is offering various promotions, gifts with purchase, and a lucky draw where Malaysians have the chance to win prizes such as an iPhone 15 Pro Max, Poh Kong’s 24k gold bar, and Chinese New Year hampers from Signature Market valued at RM2,000.

    There will also be exciting promotions on their best-selling items such as the ULED  4K Mini-LED TV U7K that rave on its superior visual quality, together with its range of Inverter Refrigerators, PureSteam Front Load Washers as well as air conditioners bringing a great home experience with their fast cooling feature. Apart from that, customers who purchased any of the selected models will receive free gifts from Hisense Malaysia.

    “2023 was a fantastic year for Hisense, and we hope that we have provided the best home experience to our beloved customers throughout the entire year. This special sale in celebration of the new year is dedicated to our customers who have consistently supported Hisense. We hope all customers will enjoy these great discounts and have the opportunity to bring home an exciting prize from Hisense Malaysia,” said Mr. Derek Jin, Managing Director of Hisense Malaysia

    Here are some deals and gifts offered on Hisense Huat-Derful New Year:

    Product Model PRICE Gift(s)
    TV 75” 4K Mini-LED TV U7K RM9,999 RM200 Touch’nGo  e-wallet pin
    TV 70” 4K UHD A6100K RM3,599 Signature Market Blessed Wishes CNY Gift Box
    AC TU SMART INVERTER R32

    AI3TUGS 1.5HP

    RM1,840 Digital Scale
    Load Washer FRONT LOAD WASHER AND DRYER

    10.5KG +6.0KG  WD5S1085BB

    RM2,699 Signature Market Festive Harmony Gift Box
    Fridge INVERTER FOUR DOOR GLASS FINISH 720L RQ768N4AW-KU RM5,299 Signature Market Lunar Delight CNY Gift Box

    Malaysians can get these and many more offers with free gifts at all authorised Hisense retail stores. To redeem the gifts, go to https://promo.hisense.com.my and fill up the purchase details accordingly. Terms and conditions are applied.

    In conjunction with the New Year celebration, Hisense Malaysia will be holding a lucky draw for customers to take home more prizes. Customers who purchase any Hisense products from any authorised retail stores and online stores are eligible to participate in the Dragon Fortune Draw lucky draw. Those who spend RM1,888 above are entitled to one spin whereas those spending RM2,888 or more will be qualified to have two spin chances, and those who spend RM3,888 and above are entitled to three spins.

    Be sure to fill in the details of your purchase at https://promo.hisense.com.my from 1st January to 25th February 2024 to participate in the lucky draw. Do note that terms and conditions are applied.

    To learn more about all of Hisense’s premium offerings, visit Hisense Malaysia and follow @HisenseMalaysia on Facebook, Instagram and YouTube.

  • SHAPING A NEW ERA IN MOBILE IMAGING EXCELLENCE WITH VIVO X100 SERIES

    • frame rates and unmatched clarity, immersing them in unparalleled visual excellence.
    • 4K Portrait Videos: Entering a new era of video content creation, the V3 chip aids to capture stunning 4K Portrait videos, empowering users to unleash their creativity in high-definition detail.
    • Optical Design Enhancement: The combination of ZEISS APO Floating Telephoto Camera and T-Coating technology, assures superior image stabilization, allowing users to capture exceptional photos even in challenging conditions.
    • ZEISS T Coating: Harnessing ZEISS’s technology by 20% advanced anti-reflective coating, the X100 series elevates light transmittance, reproducing vibrant colors and exceptional clarity in comparison to the vivo X90 series. This innovation ensures optimal performance, even in challenging lighting conditions like nighttime and backlighting.
    • Imaging Prowess: Featuring a triumvirate of 50MP lenses (Main, Telephoto, Wide-angle), the X100 series promises incomparable clarity and resolution enhancement, setting a new benchmark in mobile photography.

    The vivo X100 series marks a groundbreaking stride in mobile imaging technology, reaffirming vivo’s dedication to providing consumers with state-of-the-art solutions.

    Stay up to date with the latest promotions and product specifications at vivo Malaysia’s facebook page and vivo Malaysia’s official website

     

  • CAPTURE THE SUN & WIN A TRIP TO XIAMEN WITH VIVO MALAYSIA

    vivo Malaysia officially announces the launch of its photography contest titled ‘Lighting Up 2024 Through The Lens’ starting from 28 December 2023 till 10 January 2024. The photography contest encourages Malaysians to showcase their best image of sunset and sunrise shots captured through their smartphones.

    The best shots of sunset and sunrise will have their artwork exhibited at the esteemed Jiamei X Arles International Photo Festival in Xiamen, Fujian. This platform promises to bring the winner’s artwork on an international stage, offering worldwide exposure and recognition to their skill. This effort is dedicated to nurture local talents in Malaysia by providing a global platform to display their artistry and creativity.

    Malaysians will have to follow 3 simple ways below to participate in the ‘Lighting Up Through The Lens’ photography contest :-

    1. Participants will have to capture the most stunning sunset or sunrise shot.
    2. Share those masterpiece on their social media platform using these three hashtags: #X100SeriesLightingUp2024 #PhotographyRedefined #vivoVisionPlus
    3. Lastly, tag @vivo_Malaysia in the post to officially submit the entry.

    The winner of this contest will receive a paid round trip airfare and accommodation to Xiamen, Fujian for 3 days & 2 nights.

    In accordance, the vivo X100 series will be launching soon in Malaysia on 3rd January 2024. Equipped with the first and foremost ZEISS APO Floating Telephoto Camera technology, the vivo X100 series excel in capturing the essence and beauty of both sunrise and sunset scenes.

    Stay up to date with the latest promotions and product specifications at vivo Malaysia’s facebook page and vivo Malaysia’s official website.

  • KICKSTART 2024 WITH IQOO MALAYSIA AT THE NEAREST VIVO CONCEPT STORES

    In the spirit of new beginnings, iQOO is here to announce the newly launched iQOO 12 availability across Malaysia. As the festivities of Christmas give away to the promise of a new year, the iQOO 12 stands out as a perfect gift choice to kickstart 2024 with lots of joy and cheer.

    The iQOO 12 is now readily available at certain selected vivo concept stores across Malaysia. This ensures convenience and accessibility for customers eager to immerse themselves in the firsthand experience of the innovative features and Snapdragon 8 Gen 3 processor technology offered by the iQOO 12.

    wAlongside with it, the celebration doubles up with the ongoing ‘Get Merry with iQOO’. iQOO Malaysia urges all to participate in the contest with just following few simple steps as below :-

      1. Like iQOOMY on Facebook
      2. Capture a Christmas-related photo with your smartphone, featuring the iQOO watermark. Upload your photos here to get the iQOO watermark applied,  once completed, download the files with the watermark.
    • Post it on your Facebook wall and include the hashtags #iQOO12 #MalaysiaFirstSnapdragon8Gen3  #GetMerryWithiQOO
    • Tag @iQOOMY and three friends to share the festive joy!

    Let’s embrace the spirit of new beginnings, by making memories, capturing moments, and enfold the exciting possibilities with iQOO 12. Here’s to a year filled with prosperity, innovation, and the joy of owning a device that truly stands out.

    For further information and updates on the iQOO 12 in Malaysia, stay tuned for official announcements from iQOO official Facebook page.

  • VIVO SETS NEW STANDARD WITH AN INTEGRATED EXPERIENCE & SERVICE CENTRE AT SUNWAY PYRAMID MALL

    vivo Malaysia marked a significant milestone with the grand opening of its largest Experience and Service Centre store in Klang Valley, situated at Sunway Pyramid shopping mall. This flagship store is committed to delivering an elevated and premium experience to its customers, with a goal to redefine consumer engagement and satisfaction.

    The launch event featured a convenient approach, merging the service center and concept store into a cohesive space. This innovative integration aims to elevate customer service by harnessing profound insights into consumer preferences and needs. Within the specialized service zone, a team of certified technicians stands ready to swiftly diagnose and troubleshoot any issues encountered by users.
    Furthermore, the launch event was spiced-up with various activities where professional photographer, Alexio Yeoh graced the occasion with a photography workshop, sharing invaluable tips on harnessing the full potential of the X100 series for photography enthusiasts. Concurrently, the ‘Merry Merry Ong’ Christmas tree DIY workshop enabled participants to create personalized Christmas trees and immerse themselves in the holiday spirit.

    The launch of this flagship store signifies vivo’s dedication to providing more than just products. It marks a profound commitment to delivering an exceptional and unwavering customer experience. Fans are welcome to visit the store at F1.36 & F1.37 of Sunway Pyramid Shopping Mall.

    Stay up to date with the latest promotions and product specifications at vivo Malaysia’s facebook page and vivo Malaysia’s official website.

  • CAPTURE, SHARE AND STAND A CHANCE TO WIN SOME GIFTS THIS CHRISTMAS WITH IQOO

    Embrace the festive season with iQOO Malaysia during this holiday season by participating in ‘Get Merry with iQOO’ from 24th to 31st December 2023 and have the opportunity to win interesting prizes, including the TWS Air 2 and Touch ‘n Go Reload Pins.

    Take part in the ‘Get Merry with iQOO’ by following these steps:

    1. Like iQOOMY on Facebook
    2. Capture a Christmas-related photo with your smartphone, featuring the iQOO watermark. Upload your photos here to get the iQOO watermark applied,  once completed, download the files with the watermark.
    3. Post it on your Facebook wall and include the hashtags #iQOO12 #MalaysiaFirstSnapdragon8Gen3  #GetMerryWithiQOO
    4. Tag @iQOOMY and three friends to share the festive joy!

    This festive season, experience the joy of iQOO 12 as it makes its grand debut in Malaysia with the Snapdragon 8 Gen 3. More than just a gaming phone, the iQOO 12 brings holiday magic to life with its legendary triple camera system. Capture the enchanting starlit nightscape with the 50MP Astrography Camera. The 50MP Ultra-wide Angle Camera and the 64MP Periscope Telephoto Camera ensure you capture every festive detail with unparalleled imaging excellence. Get ready to snap your holiday memories with a touch of enchantment!

    For further information and updates for iQOO, stay tuned for official announcements from iQOO official Page and Facebook page.

  • VIVO X100 SERIES IS SET TO LAUNCH IN MALAYSIA ON THE 3RD JANUARY 2024

    The arrival of the vivo X100 series is scheduled to launch in Malaysia on the 3rd January 2024. The device unveils an enhanced partnership with ZEISS to spark curiosity and anticipation among Malaysians.

    The vivo X100 series keeps the praised 1-inch main camera IMX989 from the previous X90 series. It now offers more advanced photography features through an upgraded partnership with ZEISS. According to insider and media reviews, the X100 series is recognized as the first smartphone able to vividly and intricately capture moments during golden hour.

    Additionally, the latest updates indicate that the specifications for this release will mirror those of the China version. This includes the MTK9300 chip, a storage capacity of 512+16+16, and the 5400mAh blue volt battery. With the launch scheduled closely between the global and Malaysian markets, these aligned specifications aim to ensure a simultaneous experience for Malaysians.

    Get an early look at the vivo X100 series with an exclusive Experience Day hosted by vivo Malaysia on Saturday, 23rd December, 2023. This event allows attendees to be among the first in Malaysia to firsthand experience the groundbreaking features of the vivo X100 series.

    Stay tuned for more updates on vivo official Facebook page and vivo Malaysia official Website for the latest updates.

  • Infinix Smashed Q3 2023 Targets with Largest YoY Increase in Global Smartphone Shipments

    Infinix, a leading brand in smart technology, proudly announces its remarkable growth in Q3 2023. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix has now claimed a spot among the top 10 global smartphone brands by shipments. The report indicates that Infinix achieved the largest year-on-year increase in units among global smartphone brands, with an achievement of 4.2 million units. This translates to a growth of 74.8% when comparing Q3 to the same quarter of last year. This impressive growth underscores Infinix’s commitment to democratizing cutting-edge technology for a wider audience.

    “We prioritize the needs of today’s youth by tailoring our smart devices to their preferences. Fusing state-of-the-art technology with a touch of style, we consistently deliver products that capture consumer hearts. Our latest offerings, including the GT 10 Pro and ZERO 30 series, have received widespread acclaim for their affordability and reliable gaming and vlogging capabilities. Furthermore, our innovative brand strategy and collaborative partnerships contribute to maintaining a youthful and appealing brand image. Our impressive growth in Q3 2023 underscores our dedication to innovation, cost-effectiveness, and customer satisfaction,” said Benjamin Jiang, CEO of Infinix.

    Prioritizing Gen Z

    With an acute understanding of the desires of young consumers, Infinix has made its mark in over 70 global markets. The brand’s recognition stems from groundbreaking technologies, exemplified by the pioneering Ultra HD (4K/60FPS) front camera in the ZERO 30 5G and the GT 10 Pro, celebrated for its cyberpunk style and top-tier gaming performance.

    Infinix’s strategic partnerships and brand awareness initiatives have propelled it into the top 10 global smartphone brands. During the Venice International Film Festival, Infinix joined forces with the Italian Pavilion for the “New Image, New Lifestyle | Cinema in the New Media, Capture Your Own Story” session, pushing the boundaries of filmmaking. This emphasized the significance of storytelling through smartphone video and the art of video blogging. Highlighting its commitment to an outstanding gaming experience, Infinix designated the GT 10 Pro as the dedicated device for the prestigious PUBG Mobile Global Championship. Collaborations with Mobile Legends, FreeFire, Sound by JBL, and others have further expanded the brand’s presence, resonating with a diverse and extensive audience.

    Emerging Market Success

    Infinix is excelling in emerging markets like Nigeria, Indonesia, and the Philippines and is committed to global expansion. Acknowledging the significance of venturing into developed markets as a long-term goal, the company prioritizes establishing a robust e-commerce foundation. This approach ensures a direct and cost-effective means of reaching consumers.

    Stay tuned for the latest event and product updates on Infinix Malaysia’s Official  website, Facebook, Instagram, and  TikTok channel

  • Mountain Dew Dew Challenge 2023 Concludes with Spectacular Finale and Two Guinness World Records Achievements

    Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on December 16th. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.

    Breaking Boundaries: Mountain Dew Sets Two New Guinness World Records

    In a groundbreaking moment, Mountain Dew, in collaboration with the passionate gaming community, stakeholders, and esteemed members of the media, achieved two new Guinness World Records during the Dew Challenge finale. The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew’s commitment to pushing the boundaries of innovation and entertainment. The team was presented with official certificates from Guinness World Records adjudicator, Mr. Kazuyoshi Kirimura, marking a historic achievement for the brand.

    Regional Battle Unveils Champion: AZ MYX Takes Home Coveted Title and part of RM200,000 Prize Pool

    The Dew Challenge regional finals, which spanned the northern, southern, central, and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the paintball PUBG tournament stage.

    The grand finale in Kuala Lumpur, brought together 16 finalists from the regionals and witnessed the crowning of the overall champion, AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000.

    2nd and 3rd place went to Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively taking home a slice of the RM200,000 prize pool.

    Beyond Gaming: A Vibrant Festival

    Taking place from 9AM to 7PM, the Dew Challenge finale was not just about gaming—it was a celebration of diverse experiences. Attendees were treated to an array of activities and vendors, including a tantalising Domino’s BoxKu corner, purveyors of juicy and tender fried chicken, Uncle Bob, MBO, mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games. These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.

    Speaking to Amy Gan, VP of Marketing, Etika Sdn Bhd, she said, “With this year’s Dew Challenge, we could really push the boundaries of what was possible. We knew that we had to bring Malaysians a one of a kind, first time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives. I am happy to say that it was a success and I couldn’t have imagined a better end to it.”

    “We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success. The Dew Challenge has once again proven that Mountain Dew is not just a beverage; it’s a lifestyle that brings people together through shared passions and unforgettable experiences.”

    For images and highlights of the finale, head over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia). Stay tuned for details on the next Dew Challenge.