BYD Sime Motors, the official distributor of BYD vehicles in Malaysia, has strengthened its retail presence in the Klang Valley with the opening of BYD Rawang, a new showroom operated by BE Autohaus under BE Group. The opening marks BE Group’s third BYD outlet in Malaysia, providing customers in Rawang and surrounding communities with greater access to the brand’s growing range of electric vehicles.
Strategically located in the rapidly developing northern region of the Klang Valley, BYD Rawang aims to meet increasing demand for electric mobility while offering customers a modern and comfortable environment to explore BYD’s latest vehicle offerings. The showroom reflects the brand’s commitment to delivering an engaging automotive retail experience supported by convenient access and personalised customer service.
Occupying 4,298 square feet on a 10,803-square-foot site, the new showroom features a distinctive architectural concept inspired by European design. Its light-coloured finishes, balanced proportions and subtle castle-inspired elements create an inviting atmosphere that sets it apart from conventional automotive showrooms.
Designed to accommodate up to five display vehicles, BYD Rawang also features a dedicated customer lounge and a new car delivery room. These facilities are intended to provide customers with a seamless experience, from discovering the brand’s electric vehicles to taking delivery of their new cars.
The opening represents another milestone in BE Group’s partnership with BYD, which began in November 2022 with the establishment of BYD Setia Alam under BE Drive Auto. The group subsequently expanded its operations with BYD Kota Kemuning, operated by BE Motorworld, in September 2024. With the addition of BYD Rawang under BE Autohaus, BE Group continues to strengthen its position within BYD’s expanding dealership network.
Beyond automotive retail, BYD Rawang introduces a community-focused initiative designed to support emerging Malaysian artists. Through a dedicated exhibition space within the showroom, aspiring creative talents will have the opportunity to display and sell their artworks while gaining exposure to a wider audience.
Selected artists will be invited to exhibit their creations for three months, with the displays refreshed every quarter to provide visitors with a continuously evolving artistic experience. Details regarding eligibility and submission requirements will be announced through BYD Rawang’s official social media channels, while shortlisted applicants will be contacted directly.
As part of its commitment to supporting the local creative industry, BYD Rawang will not charge commissions on artwork sales. Participating artists will retain 100% of the proceeds from their sold pieces, allowing them to benefit directly from the initiative.
Andrew Tay, Managing Director of BE Group, described the opening as an important milestone in the company’s continued expansion and its commitment to building stronger relationships with local communities.
According to Tay, the group’s growth from Setia Alam to Kota Kemuning and now Rawang reflects its dedication to providing customers with accessible electric mobility solutions and quality service. He emphasised that BYD Rawang is designed not only as a destination for vehicle purchases but also as a welcoming space where visitors can engage with the surrounding community.
Tay added that the initiative to showcase emerging local artists reflects BE Group’s ambition to create a distinctive retail environment while supporting creative talent. By providing artists with a platform to exhibit and sell their work, the group hopes to contribute positively to the local arts scene while enhancing the overall showroom experience.
To commemorate the opening, BYD Rawang is hosting a launch open house from 19 to 30 October 2026. Visitors can participate in test-drive activities, explore exclusive launch-period offers on selected BYD models and stand a chance to win lucky draw prizes when making vehicle bookings during the event.
The celebration also provides visitors with an opportunity to experience the showroom’s inaugural emerging artist exhibition, bringing together automotive innovation and artistic expression in one location.
Liu Xueliang, Vice President of BYD Co., Ltd. and General Manager of BYD Asia Pacific Auto Sales Division, highlighted Malaysia’s importance as a strategic market for the company’s continued regional growth.
He noted that BYD’s expansion in Malaysia is supported by strong local partnerships and a long-term commitment to the communities it serves. While making electric vehicles more accessible remains a key priority, the company also recognises the importance of developing retail spaces that reflect local culture and community aspirations.
Liu described BYD Rawang as an example of how innovation, contemporary design and artistic expression can come together to create a meaningful customer experience. He also expressed hope that the showroom’s support for emerging artists would help celebrate Malaysia’s creative culture while strengthening relationships between the brand and local communities.
Meanwhile, Adeline Lew, Managing Director of BYD Sime Motors, said the new showroom reinforces the company’s ongoing commitment to expanding its retail footprint and making electric mobility more accessible to Malaysians.
She emphasised that dealer partners play an essential role in bringing BYD closer to customers and ensuring a consistent ownership experience. The continued collaboration with BE Group, now operating its third BYD outlet, reflects the importance of strong partnerships in supporting the brand’s nationwide expansion.
Lew added that BYD Sime Motors remains focused on developing a comprehensive retail and aftersales ecosystem that provides customers with convenient access to vehicles, maintenance services and long-term ownership support.
Currently, BYD Sime Motors operates a nationwide network comprising 45 sales and marketing outlets, 33 aftersales facilities and 16 body and paint centres. The expanding network demonstrates the company’s efforts to support Malaysia’s transition towards electric mobility through improved accessibility and customer services.
With the opening of BYD Rawang, the company continues to strengthen its presence in the Klang Valley while introducing a retail concept that goes beyond vehicle sales. By combining electric vehicle technology, distinctive architecture and opportunities for local artistic expression, the showroom aims to create a more engaging destination for customers and visitors alike.
For more information about BYD vehicles and the latest promotions, visit https://byd.simemotors.my/ or follow BYD Sime Motors on Facebook and Instagram at BYD Cars Malaysia. Customers may also contact BYD Sime Motors at 1300-38-1888 for enquiries.
