MalaysianUpdates

Author: Helmi Aziz

  • Privacy, Perfected: Galaxy AI and Knox Vault Set a New Standard for Mobile Security

    Privacy, Perfected: Galaxy AI and Knox Vault Set a New Standard for Mobile Security

    In an age where AI is becoming more deeply embedded in our daily lives, the demand for both personalization and privacy has never been higher. With Galaxy AI, Samsung is leading the charge in creating experiences that are not only smart and intuitive but also secure. The secret? A powerful partnership with Samsung Knox Vault, the company’s industry-leading hardware-based security platform.

    From suggesting daily routines to organizing your life’s most personal moments, Galaxy AI is designed to understand your needs sometimes before you even ask. But the smarter your device becomes, the more essential it is to protect the personal data behind that intelligence.

    That’s where Samsung’s privacy-first approach shines: Galaxy AI is not just smart it’s secure by design, protected from the chip up.

    Hardware-Based Security That Works Silently for You

    Unlike typical mobile devices that rely solely on software-based protections, Galaxy smartphones are built with Samsung Knox Vault, a hardware-level solution that adds a fortified layer of security.

    Knox Vault acts like a secure vault inside your device, complete with its own processor and memory, physically isolated from the main system. It encrypts and protects your most sensitive information including passwords, PINs, biometrics, cryptographic keys, and financial details from both remote attacks and physical tampering.

    What sets Knox Vault apart is that it’s always on. There’s nothing to toggle, nothing to manage. It simply works in the background, 24/7, guarding your data without interrupting your experience.

    Privacy in the Age of AI

    As AI becomes more involved in everyday tasks, from transcribing calls to enhancing photos, the types of personal data at risk are expanding including location data, metadata from images, and voice recordings. Samsung understands that this data isn’t just information it’s your life story.

    Galaxy AI addresses these concerns with a privacy-first AI architecture, performing most AI tasks on-device, rather than in the cloud. This ensures your data stays where it belongs in your hands.

    Take features like Audio Eraser and Call Transcript. They deliver helpful, intelligent experiences while keeping your data private, since all processing is handled locally on the device no internet, no external servers involved.

    Knox Vault: The Trusted Foundation for Secure AI

    As Galaxy AI continues to evolve, Knox Vault is evolving too expanding its role in Samsung’s growing AI ecosystem. Its purpose remains clear: to keep your information secure no matter how powerful your device becomes.

    Knox Vault isn’t just another feature it’s a promise. A promise that no matter how smart your phone gets, your privacy will always come first.

    For more information on how Samsung Knox Vault protects your privacy in the Galaxy ecosystem, visit:
    🔗 https://news.samsung.com/my/

  • SPIDER UNPLUGGED: 2 DEKAD BERBISA KEMBALI DI PENTAS

    SPIDER UNPLUGGED: 2 DEKAD BERBISA KEMBALI DI PENTAS

    Kumpulan rock terkenal Spider bakal kembali menyengat pentas menerusi konsert istimewa SPIDER UNPLUGGED, yang akan berlangsung pada 25 Oktober 2025 di Mega Star Arena, Kuala Lumpur. Dikenali dengan karya ikonik seperti Relaku Pujuk, Aladdin, dan Kasih Latifah, konsert ini bakal menyaksikan Spider tampil dengan konsep yang lebih intim dan eksklusif, membuktikan kredibiliti mereka dalam dunia muzik selama lebih dua dekad.

    Ditubuhkan sejak 1996 dan dipandu oleh maestro Dato’ M Nasir, Spider bukan sekadar nama dalam sejarah muzik tempatan. Mereka telah membina legasi tersendiri dengan gaya muzik yang segar, lirik bermakna dan susunan melodi yang masih segar didengar hingga kini. Lagu Relaku Pujuk bukan sahaja menjuarai Juara Lagu 2004, malah Spider turut menggondol Anugerah Album Pop Rock Terbaik di Anugerah Industri Muzik 2005.

    Konsisten menghasilkan karya berkualiti termasuk single terbaru Keluar Sarang pada tahun 2024, Spider terus kekal relevan di hati peminat lama mahupun generasi baharu. Lantas, Naga Legend Entertainment tampil mengangkat jenama Spider ke pentas utama semula menerusi konsep unplugged buat kali pertama dalam sejarah kumpulan ini.

    Menurut wakil penganjur, Fandy Alias, pihaknya teruja apabila idea untuk menganjurkan konsert unplugged ini disambut baik oleh anggota Spider sendiri. Katanya, gabungan konsep akustik dan aura legenda Spider dijangka mencipta pengalaman konsert yang unik dan berkelas.

    Spider yang dianggotai oleh Tam (vokal), Aie (dram), Is (bass) dan Pown (gitar) juga menyatakan bahawa mereka sangat selektif dalam menerima tawaran persembahan, apatah lagi konsert solo berskala besar. Namun, keserasian visi dengan penganjur mendorong mereka menyertai projek ini, sekaligus menjanjikan persembahan yang bukan sahaja menyentuh emosi, malah menyatukan nostalgia dan karya segar.

    Maklumat Konsert:

    Nama Acara: Spider Unplugged
    Tarikh: 25 Oktober 2025
    Lokasi: Mega Star Arena, Kuala Lumpur
    Penganjur: Naga Legend Entertainment

    Kategori & Harga Tiket:
    RM198 – Aladdin (Free Seating)
    RM238 – Cinta Dewa Dewi (Numbered Seat)
    RM298 – Kasih Latifah (Numbered Seating)
    RM388 – Relaku Pujuk (Numbered Seating)

    Tiket boleh dibeli di:
    👉 www.ilassotickets.com/spiderunplugged

    Spider Unplugged bukan sekadar konsert, ia adalah penghormatan kepada satu legasi muzik Melayu moden yang terus berbisa dari dahulu hingga kini.

  • Samsung Levels Up Phone Security with New Anti-Theft Features

    Samsung Levels Up Phone Security with New Anti-Theft Features

    In response to the growing issue of phone theft worldwide, Samsung is encouraging all Galaxy users to activate new anti-theft features now available through the latest One UI 7 update. These enhancements are part of Samsung’s ongoing commitment to smarter, stronger device protection empowering users to stay in control, even in high-risk situations.

    The One UI 7 update, which first launched with the Galaxy S25 series in February, is now rolling out to more Galaxy devices throughout the year, including the Galaxy S24 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5, S23 and S22 series.

    A key highlight of this update is the introduction of Theft Protection, a multi-layered security suite designed to safeguard personal data even if a device is stolen. It enhances existing Android protections by addressing complex scenarios where access credentials may have been exposed.

    Among the upgraded features is Theft Detection Lock, which uses motion sensing powered by AI to detect theft-like movements such as snatching, automatically locking the screen to prevent unauthorized access. Offline Device Lock ensures the phone locks itself when disconnected from a network for an extended period. Remote Lock allows users to secure their device using just their phone number and a quick verification step, even if their account has been compromised.

    New anti-robbery features included in One UI 7 are Identity Check and Security Delay. Identity Check adds a protective layer in unfamiliar locations by requiring biometric authentication to access or change key security settings, especially when a PIN may be compromised. Security Delay introduces a one-hour waiting period if an attempt is made to reset biometric data, giving users critical time to remotely secure their phone from another device.

    Samsung advises users to enable these settings as soon as possible, ensuring stronger control in the event of theft or loss.

    In the unfortunate event that a Samsung Galaxy device is stolen, users can take the following steps. First, they can remotely lock their device by signing into Samsung Find, selecting Lost Mode, setting a PIN, and confirming their identity. A custom message can also be displayed on the locked screen.

    If recovery isn’t possible, users may remotely erase data by selecting the Erase Data option via the Samsung Find website. This will permanently delete all personal content, including Samsung Pay details, and reset the phone. Users are advised to regularly back up data to the cloud for easy restoration to a new device.

    It’s also recommended to change Samsung and Google account passwords immediately via their respective websites to prevent further access. This step logs out those accounts from all other connected devices.

    Users can track their phone through Samsung Find, which shows the last known location if the device is connected to Wi-Fi or mobile data. Additional tools like ringing the device, activating power-saving mode, and real-time tracking updates can also help increase the chances of recovery.

    Galaxy Watch and Buds users can also locate their devices through the Galaxy Wearable app or watch interface. Google’s Find My Device is another useful platform for Android users with a Google account, allowing them to ring, lock, or erase their devices.

    After taking these digital security steps, users should report the theft to the police and obtain an official incident report. It’s also important to notify the mobile network provider to suspend the SIM card and prevent misuse.

    Samsung also encourages users to consider protection plans that offer coverage for loss, theft, or accidental damage. More information on available plans can be found at Samsung.com.

    For maximum peace of mind, users are encouraged to explore and activate the latest security tools today.

  • Harga Hangat Kembali! Jimat Besar di Lotus’s

    Harga Hangat Kembali! Jimat Besar di Lotus’s

    Kempen penjimatan paling dinanti kini kembali. Lotus’s Malaysia sekali lagi melancarkan Kempen Harga Hangat selama enam minggu bermula 19 Jun hingga 30 Julai 2025 di semua 70 cawangan Lotus’s seluruh negara.

    Melibatkan lebih 360 barangan keperluan harian, kempen ini memberi peluang kepada rakyat Malaysia menikmati penjimatan sehingga 30 peratus. Tawaran merangkumi pelbagai kategori seperti barangan dapur, makanan sejuk beku, keperluan rumah dan produk bukan makanan.

    Sebagai tanda komitmen untuk menawarkan nilai terbaik setiap hari, Lotus’s Malaysia telah melaburkan lebih RM4 juta dalam kempen ini bagi membantu pelanggan mengurangkan beban kos sara hidup yang semakin tinggi.

    Tahun ini, antara tumpuan utama kempen ialah promosi lebih 90 unit SKU daripada jenama eksklusif Lotus’s yang menawarkan produk berkualiti dan mampu milik. Antaranya termasuk produk penjagaan bayi Cute+Care, minuman 3-dalam-1, makanan sejuk beku sedia dimakan seperti burger dan piza, serta makanan dalam tin, susu UHT, pasta dan snek.

    Semua barangan ini boleh didapati hanya di Lotus’s. Pelanggan hanya perlu mencari tag merah Harga Hangat yang dipamerkan di stor atau membuat pembelian di Lotus’s Shop Online untuk mendapatkan tawaran terbaik.

    Selain itu, pelanggan juga boleh menikmati penjimatan berterusan sepanjang tahun menerusi promosi di stor dan tawaran eksklusif untuk ahli My Lotus’s dengan diskaun sehingga 50 peratus. Hari My Lotus’s yang berlangsung pada setiap Rabu minggu kedua setiap bulan turut memberikan lebih banyak ganjaran dan diskaun kepada ahli.

    Melalui pelbagai inisiatif penjimatan ini, Lotus’s Malaysia terus komited membantu pengguna mendapatkan barangan keperluan dengan harga yang lebih berpatutan, seiring usaha untuk memberikan nilai yang lebih baik kepada rakyat Malaysia.

    Untuk maklumat lanjut mengenai promosi dan aktiviti terkini, layari laman web rasmi Lotus’s Malaysia di https://corp.lotuss.com.my atau ikuti mereka di Facebook, Instagram dan TikTok.

  • Astro Buka Pintu Rezeki Usahawan

    Astro Buka Pintu Rezeki Usahawan

    Dalam usaha memperkasa komuniti usahawan tempatan, Astro dengan kerjasama RichWorks Academy Sdn Bhd telah menganjurkan program khas Astro Open Day bagi memberikan pendedahan mendalam mengenai strategi pemasaran berimpak tinggi melalui media.

    Program ini menghimpunkan lebih 300 peserta daripada kalangan usahawan program Ai Branding Marketing Growth (AiBMG) untuk merasai secara langsung bagaimana kekuatan ekosistem Astro yang merangkumi TV, radio, digital dan on-ground activation boleh dijadikan platform penjenamaan dan promosi yang ampuh bagi perniagaan kecil dan sederhana (PKS).

    Bertempat di Studio 1, Bukit Jalil, acara dimulakan dengan ucapan alu-aluan oleh Dr. Grace Lee, Ketua Pegawai Kewangan dan Operasi Kumpulan Astro. Peserta juga berpeluang menyertai sesi ramah mesra bersama penyampai radio terkenal seperti Nabil Ahmad, Rahim, Anas Tahir, Prem, Aishah Sinclair dan Terry, menjadikan acara ini bukan sahaja informatif, malah penuh inspirasi.

    300 usahawan yang hadir ke Astro Open Day bersama Pengarah Digital & Pengalaman Pelanggan Astro, Cynthia Seow, Naib Presiden Pembangunan Komersial, Perniagaan Digital Astro, Datin Norashikin Habibur Rahman, Ketua Pegawai Operasi RichWorks Academy, Dr. Radz Mohd dan Pengasas & Presiden RichWorks Academy, Prof. Datuk Wira Dr Azizan Osman dalam acara yang dilangsungkan di dalam Studio 1, Astro Bukit Jalil

    Marlina Mansor, Ketua Perkhidmatan Kreatif Astro turut berkongsi strategi dan insight pemasaran melalui platform Astro yang boleh dimanfaatkan secara kreatif dan efektif. Lebih menarik, para peserta turut dibawa melawat ke studio ikonik seperti Awani, Borak SeeNi serta beberapa konti radio Astro bagi memahami secara langsung operasi di sebalik tabir.

    Kemuncak program diserikan dengan kehadiran Prof. Datuk Wira Dr. Azizan Osman, Pengasas & Presiden RichWorks Academy, yang memberikan pesanan ringkas dan menyuntik semangat kepada para peserta agar merebut peluang keemasan yang terhidang di hadapan mereka.

    Menurut Astro, program seperti ini merupakan sebahagian daripada komitmen berterusan untuk menyokong pembangunan perniagaan tempatan, selain mengukuhkan kedudukan Astro sebagai rakan media strategik dalam membantu usahawan mengembangkan jenama masing-masing ke tahap yang lebih tinggi.

    Dengan ekosistem media yang menyeluruh dan bimbingan praktikal daripada pakar industri, para peserta kini lebih bersedia untuk melangkah ke hadapan dalam dunia keusahawanan yang kompetitif dan mencabar.

  • Legasi P. Ramlee Hidup Kembali!

    Legasi P. Ramlee Hidup Kembali!

    Satu malam penuh magis bakal menghiasi pentas Mega Star Arena Kuala Lumpur pada 20 September 2025, apabila Konsert Legasi P. Ramlee dianjurkan oleh Tanahair Films Sdn. Bhd., sebagai sebahagian daripada inisiatif besar Projek Perdana P. Ramlee.

    Diterajui dua tokoh seni tanah air, Dato’ Khairul Anwar Salleh dan Adlin Aman Ramlie, konsert ini bukan sekadar persembahan muzik, tetapi satu usaha menyemarakkan kembali semangat dan pesona seni Melayu yang diasaskan oleh seniman agung, Allahyarham Tan Sri P. Ramlee.

    Menggabungkan kekuatan 60 pemuzik orkestra di bawah pimpinan empat nama besar Dato’ Ramli MS, Datuk Mokhzani Ismail, Helen Yap dan Michael Veerapen, penonton akan dihidangkan lebih 30 karya agung P. Ramlee dalam susunan klasik, moden dan kontemporari, termasuk persembahan solo, duet dan medley yang mengusik rasa dan memori.

    Barisan artis yang bakal menyerikan malam penuh nostalgia ini termasuklah Dato’ Jamal Abdillah, Datuk Zainalabidin, Ella, MimiFly, Liza Hanim dan Nadeera, masing-masing membawa interpretasi tersendiri terhadap lagu-lagu ikonik P. Ramlee.

    Lebih istimewa, tiga figura istimewa P. Radhi, Danie Hasbullah dan Musly Ramlee, yang dikenali sebagai impersonator P. Ramlee, akan menghidupkan kembali pesona beliau menerusi gaya suara, penampilan dan persembahan penuh emosi.

    Menurut Dato’ Khairul, konsert ini bukan hanya hiburan, tetapi “jambatan yang menghubungkan generasi dan menyatukan nilai seni sepanjang zaman.” Adlin pula menegaskan, ia bakal menjadi malam yang “menyentuh hati, membangkitkan kenangan, dan membawa penonton merentas masa ke era keemasan.”

    Tiket mula dijual pada 27 Jun 2025 melalui www.ticket2u.com.my. Ikuti perkembangan di media sosial rasmi: @konsertlegasipramlee, @TanahAirFilms, dan @legasipodcast di Facebook, Instagram dan TikTok.

    Jangan lepaskan peluang menyaksikan malam penghormatan agung ini tempat di mana legasi tidak pernah mati, tetapi hidup kembali!

  • Automechanika HCMC 2025 Launches, Powering Global Automotive Links

    Automechanika HCMC 2025 Launches, Powering Global Automotive Links

    Automechanika Ho Chi Minh City 2025 opens its doors tomorrow, offering a dynamic platform for Vietnam’s expanding automotive industry to connect with international partners and future technologies. Taking place from 19 to 21 June at the Saigon Exhibition and Convention Center, the show covers 22,600 square metres across Halls A and B and features 401 exhibitors from 16 countries and regions.

    This year’s edition highlights the transformation of the automotive value chain, with a focus on electrification, digitalisation, AI, automation, and smart manufacturing. Attendees will explore a wide array of product showcases, interactive displays, and expert-led discussions that address the evolving needs of both OEMs and the aftermarket.

    Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, said that the event reflects Vietnam’s rising status as a preferred destination for global automotive investment. She added that the shift toward new energy technologies and supply chain development is vital to the country’s economic and technological growth, contributing to job creation and rising lifestyle standards.

    The event brings together international exhibitors from countries including China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, Saudi Arabia, Singapore, Taiwan, Thailand, the UAE, the US, and Vietnam. Country pavilions from China, Germany, Korea, Singapore, and Taiwan offer concentrated displays of the latest technologies and solutions. Pre-registered visitors from more than 40 countries further indicate the global reach of this year’s show.

    Specialised zones across the venue are designed to highlight specific industry areas. The Automotive Mobility Solutions Zone will explore developments in new energy vehicles, sustainable mobility, manufacturing advancements, and AI-driven logistics. Exhibitors such as Bosch Rexroth, Siemens, and Thundersoft will present forward-looking solutions in automation, digital tools, and operating systems.

    Major brands will also be present throughout the exhibition. VinFast will showcase and offer test drives of its newest EV models. Lucas, Trialliance, and CTR will present critical components such as alternators, compressors, suspension systems, and braking solutions. Laudin will display premium used parts from top brands. SPG, Voltronic, Yokohama, and Esional will focus on fuels, lubricants, and car care. Launch, SmartSafe, and Autool will demonstrate diagnostic equipment and repair tools, while companies like Kineta and Geekplus introduce digital solutions for EV infrastructure and logistics.

    A comprehensive fringe programme will complement the exhibition with valuable networking and knowledge-sharing opportunities. The Automotive Mobility Solutions Conference, held on 19 and 20 June, will include sessions on AI in autonomous vehicles, green technologies, resilient supply chains, Industry 4.0, and hydrogen fuel innovations. Speakers include experts from CATL, Amazon Web Services, TotalEnergies, AVL List, Bosch Rexroth, Thundersoft, and more.

    Hands-on sessions at the Collision Repair Training Workshop will demonstrate the latest repair and maintenance techniques for internal combustion and electric vehicles. Participants in this feature include Autoverse, OTO-HUI, Launch, SmartSafe, and Vast Group.

    For the general public and lifestyle enthusiasts, autoFEST@HCMC will offer engaging experiences such as the Drift and Stunt Show with world-famous drifter Miji Kang, EMMA Vietnam’s car audio competition, Auto Service Day, and the Music Party on the evening of 20 June. These attractions celebrate Vietnam’s car culture and broaden engagement with automotive trends and innovation.

    Automechanika Ho Chi Minh City 2025 is set to reinforce its role as a premier platform that links Vietnam’s growing automotive market with international expertise, while supporting the country’s industrial and economic transformation.

    For more information, visit www.automechanika-hcmc.com or contact autoasia@hongkong.messefrankfurt.com.

  • WASPADA PENIPUAN DIGITAL: BANK ISLAM INGATKAN PELANGGAN

    WASPADA PENIPUAN DIGITAL: BANK ISLAM INGATKAN PELANGGAN

    Bank Islam Malaysia Berhad (Bank Islam) mengingatkan orang ramai agar lebih berwaspada terhadap penipuan siber yang menyamar sebagai akaun rasmi Bank Islam, terutamanya berkaitan dengan Al-Awfar dan aplikasi perbankan mudah alih BIMB Mobile.

    Bank telah mengesan peningkatan mesej palsu yang dihantar melalui SMS, WhatsApp dan media sosial yang seolah-olah daripada pihak Bank. Mesej-mesej ini menggesa pengguna untuk mengklik pautan mencurigakan atau memuat turun aplikasi tidak sah yang bukan daripada gedung rasmi, dan ini berkemungkinan merupakan taktik pancing data (phishing) bagi mendapatkan maklumat peribadi dan perbankan.

    Bank Islam menasihatkan pelanggan untuk mendapatkan sebarang maklumat hanya melalui saluran rasmi Bank seperti laman web www.bankislam.com, serta akaun media sosial rasmi di Facebook, Instagram, X (Twitter), LinkedIn dan TikTok yang berdaftar atas nama Bank Islam Malaysia Berhad.

    Segala maklumat berkaitan kempen Al-Awfar atau promosi Bank Islam hanya akan dikendalikan sepenuhnya melalui saluran ini. Penyertaan melalui pautan atau laman yang tidak rasmi adalah tidak sah dan berisiko.

    Bank turut menasihatkan pelanggan agar hanya memuat turun aplikasi BIMB Mobile dan BIMB Biz melalui Google Play, Apple App Store atau Huawei AppGallery. Untuk urusan perbankan internet, pelanggan individu disarankan menggunakan aplikasi BIMB Mobile atau web.bimb.com, manakala pelanggan perniagaan boleh menggunakan aplikasi BIMB Biz atau eBanker Pro.

    Bagi pembukaan akaun secara dalam talian, pelanggan hanya perlu menggunakan platform rasmi Virtual Account Opening (VAO) di https://vao.bankislam.com.my yang dijamin selamat. Panduan keselamatan untuk menetapkan akaun perbankan mudah alih juga boleh didapati di https://bimb.com/set-up-your-account-bimb-account.

    Sekiranya pelanggan mengesyaki sebarang aktiviti mencurigakan, mereka boleh mengaktifkan fungsi Kill Switch di aplikasi BIMB Mobile untuk menghentikan akses akaun dengan serta-merta. Pelanggan juga digesa untuk menghubungi Pusat Panggilan Bank Islam di talian 03-26 900 900, e-mel ke contactcenter@bankislam.com.my atau menghubungi Pusat Respons Penipuan Kebangsaan (NSRC) di talian 997.

    Bank Islam memberi jaminan bahawa keselamatan maklumat pelanggan sentiasa menjadi keutamaan dan pihak Bank tidak akan sekali-kali meminta maklumat peribadi melalui laman web tidak rasmi, media sosial, SMS atau mesej WhatsApp.

  • ASTRO ORIGINALS MEMPERSEMBAHKAN ‘HONEY TRAP’

    ASTRO ORIGINALS MEMPERSEMBAHKAN ‘HONEY TRAP’

    Astro Originals mempersembahkan sebuah siri premium terbaharu berjudul ‘Honey Trap’, sebuah kisah thriller yang menampilkan seorang perisik wanita sebagai watak utama dalam dunia politik yang penuh dengan konflik dan rahsia. Siri ini menjanjikan pengalaman tontonan yang mendebarkan, sarat aksi dan emosi yang menyentuh jiwa.

    Honey Trap merupakan kesinambungan kepada dunia fiksyen Masraya yang diperkenalkan melalui siri KUDETA pada tahun 2022, yang mengetengahkan kisah Perdana Menteri wanita pertama negara fiksyen tersebut, lakonan Vanidah Imran. Dalam siri baharu ini, penonton diperkenalkan dengan watak Surya Gabriel, seorang perisik wanita yang berani, penuh karisma dan berdedikasi dalam melindungi keselamatan negara. Namun, Surya terperangkap dalam kancah permainan kuasa yang penuh pengkhianatan, dilema dan ancaman yang menggugat prinsip serta emosi peribadinya.

    Siri ini menampilkan barisan pelakon berbakat termasuk Nina KSC dalam watak utama, bersama Syarul Ezani, Ungku Ismail, Irfan Zaini, Ayez Shaukat Fonseka, Michael Chen, Chazzy Nash, Amyza Aznan, Eugene Ong, May June, Dai Fuad, Sefik Khair serta penampilan khas daripada watak asal siri KUDETA. Ia diarahkan oleh Imran Sheik, pengarah asal KUDETA, yang juga turut menulis skrip bersama Siti Marzuliana Marzuki, Zuli Ismail, Amar Amir, Lemuel Ong dan Syakir ‘Mo’ Zakii. Diterbitkan oleh Astro Shaw dan diproduksi oleh Lacuna Pictures, Honey Trap bakal mula ditayangkan pada 20 Jun 2025.

    Penonton boleh menonton Honey Trap menerusi platform On Demand dan sooka bermula jam 12 tengah malam setiap Jumaat, serta di Astro CITRA (saluran 108) setiap Jumaat jam 9 malam dan Astro RIA (saluran 104) setiap Isnin jam 9 malam. Istimewa, dua episod pertama boleh distrim serentak di On Demand pada hari pelancaran.

    Honey Trap mengisahkan misi seorang perisik wanita untuk menjatuhkan kumpulan pemberontak yang mengancam kestabilan Masraya. Dalam misinya, Surya perlu merekrut seorang aset penting yang berkait rapat dengan musuh. Namun, hubungan yang terjalin antara mereka mencetuskan dilema apabila perasaan cinta yang tidak dirancang mula mengaburi penilaian dan kesetiaannya terhadap tugas.

    Menurut Ketua Astro Shaw merangkap Penerbit Eksekutif Honey Trap, Raja Jastina Raja Arshad, Honey Trap merupakan kesinambungan KUDETA yang membawakan pendekatan lebih peribadi dan mendalam. Siri ini menyentuh isu seperti kesihatan mental di tempat kerja, ketidakseimbangan kuasa dan manipulasi dalam struktur organisasi. Ia membawa pandangan feminin sebagai teras penceritaan, menjadikannya lebih segar, relevan dan menyentuh hati penonton yang mahukan lebih daripada sekadar aksi dan ketegangan.

    Pengarah Honey Trap, Imran Sheik, menyatakan bahawa idea asal naskhah ini lahir daripada pengalaman peribadi beliau menjaga ahli keluarga yang menghidap skizofrenia. Beliau menekankan bahawa fokus utama bukanlah untuk mensensasikan isu kesihatan mental, tetapi untuk meningkatkan pemahaman dan empati masyarakat terhadap individu yang menghadapinya. Tambah beliau, cabaran utama dalam penghasilan Honey Trap adalah menggambarkan dengan tepat pemikiran seorang perisik yang juga menghadapi tekanan psikologi, sambil menjalankan tanggungjawab besar dalam sebuah organisasi perisikan.

    Honey Trap turut menyaksikan kolaborasi strategik bersama jenama susu berkhasiat Goodday Charge, melalui kerjasama promosi pemasaran, penempatan produk dan penghasilan video khas berdurasi 30 saat sempena pelancaran siri ini. Goodday Charge merupakan susu diperkaya pertama di Malaysia dengan 10 nutrien penting untuk membantu mengekalkan tenaga sepanjang hari.

    Honey Trap akan mula ditayangkan pada 20 Jun 2025. Gunakan tanda pagar rasmi #HoneyTrap dan #SeducingTheCorrupt untuk berkongsi keterujaan di media sosial. Untuk klip-klip menarik dan maklumat lanjut, ikuti Astro Shaw di TikTok, Instagram, X dan Facebook.

    Untuk sebarang pertanyaan media atau temubual, sila hubungi press@astroshaw.my atau layari www.astroshaw.my.

  • PepsiCo Taps Gen Z to Turn Snacks into Culture and Commerce

    PepsiCo Taps Gen Z to Turn Snacks into Culture and Commerce

    For Gen Z, snacking is more than a moment of indulgence it’s a cultural statement. In a world where a pack of chips can double as a style accessory or a livestream centerpiece, PepsiCo is meeting the next generation of consumers where they are: on-screen, in community, and through shared purpose.

    “Gen Z doesn’t separate content from commerce, or consumption from conversation,” said Aditya Ahuja, Cluster General Manager for PepsiCo Foods Malaysia and the Philippines. “We don’t just think in terms of snacks. We think in terms of experiences that resonate with their values, identity, and sense of community.”

    The Rise of the Social Snack

    PepsiCo’s innovation approach is tailored for a generation that scrolls before it shops. Products like Lay’s Double Crunch and the UEFA Jumbo Pack featuring Lionel Messi are designed with both flavour and feed appeal in mind built to stand out not only on shelves but also in social media feeds.

    In April, the Messi-themed Jumbo Pack took centre stage during a TikTok Shop livestream, which alone drove 70% of the session’s total GMV. The limited-edition pack and exclusive livestream event underscored the power of creating snack moments that are timely, shareable, and culturally relevant.

    From Engagement to Conversion

    PepsiCo’s digital commerce strategy in Malaysia is redefining how brands drive both reach and revenue. With a growing presence on TikTok, the company runs 25 livestream hours per month, engaging over 30,000 Gen Z shoppers through creator-led demos, real-time selling, and high-impact product drops.

    These efforts, complemented by targeted quick-commerce bundles and special partnerships, earned PepsiCo the Foodpanda Collaborative Excellence Award, recognizing its innovative and scalable digital engagement model.

    “We’re not just reacting to trends we’re designing ahead of them,” said Ahuja. “By understanding Gen Z’s behaviours and values, we’re turning platforms like TikTok into engines for commerce and culture.”

    Purpose as a Brand Driver

    Gen Z values brands that stand for something real. PepsiCo’s commitment to community in Malaysia is evident in both action and advocacy. In 2024, the company marked World Food Day by teaming up with The Assembly Soup Kitchen (TASK) to distribute 1,000 food packs to vulnerable communities in Kuala Lumpur’s Chow Kit district. This local initiative aligns with PepsiCo’s global mission to fight hunger, including over USD 14 million (RM59 million) contributed to the World Food Programme to date.

    PepsiCo is also responding to growing demand for health-conscious choices. The Quaker 3-in-1 range has been reformulated with less sugar and sodium, and the Jom Quaker Fit rewards programme links every purchase to lifestyle perks including spa access, gym vouchers, and healthy dining deals transforming everyday habits into feel-good wins.

    Building a Culture of Belonging

    Beyond commerce and content, PepsiCo is cultivating connection. Football one of Malaysia’s most powerful cultural unifiers served as the heart of Lay’s UEFA Champions League campaign, which went beyond giveaways to create real-world, community-driven celebrations across 60 locations, uniting over 80,000 fans through interactive games and shared experiences.

    With the FIFA World Cup 2026 on the horizon, PepsiCo is deepening this approach embedding its brands within communities that don’t just consume content but co-create culture.

    “Gen Z doesn’t want brands that speak at them they want brands that show up, join in, and add value,” said Ahuja. “By aligning with what they care about, we’re not just marketing we’re making meaning.”

    Looking Ahead

    As Gen Z continues to shape the future of consumer behaviour, PepsiCo’s strategy in Malaysia provides a model for relevance in a new era one where brands are not just consumed, but experienced, shared, and lived. From purpose to packaging, content to commerce, PepsiCo is building a future where snacks create belonging not just buzz.