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10,000 units snapped up in 24 hours: Free carrier bundles and gold prizes drive massive retail rush.

Promotional poster of purple HONOR X9e Pro highlighting over 10,000 units sold in one day across Malaysia

Demonstrating that rugged engineering and sleek ergonomics can successfully coexist, the HONOR X9e Pro celebrated an extraordinary retail debut, surpassing 10,000 units sold within the first 24 hours of nationwide availability.

This landmark milestone follows seven consecutive days of sold-out pre-orders, proving that local consumers are eager for devices engineered to withstand extreme physical abuse. Designed to uphold the legacy of the best-selling X Series, the phone integrates groundbreaking hardware protections, high-grade waterproofing, and a mammoth 11,000mAh battery that delivers unprecedented endurance for power users, gig workers, and mobile gamers.

Retail crowd inside an official HONOR store during the nationwide HONOR X9e Pro launch

To prove its physical resilience directly to consumers, HONOR deployed interactive durability challenge zones at its launch roadshow at Sunway Pyramid, with subsequent stops scheduled for Pavilion Kuala Lumpur and AEON Melaka. Visitors are invited to test the chassis firsthand through beanbag target stations, submerged chopstick retrievals from water tanks, and dynamic charging challenges. Participants who demonstrate sharp precision stand a chance to win 2-gram gold bars complete with certificates of authenticity, while customers spending RM999 or more gain entry into exclusive lucky draws featuring premium hardware like the HONOR Pad 10, HONOR Pad X7, and HONOR Headphones Pro.

Available in striking Royal Purple, Reddish Brown, Dawn Gold, and Midnight Black, the X9e Pro starts at RM1,899 for 256GB and RM2,399 for 512GB across all authorized dealers and e-commerce platforms. The launch is further supported by an extensive RM1,326 value bundle that provides buyers with two years of complete front/back glass and liquid damage coverage, an extended warranty, and an instant RM100 discount. By pairing unyielding physical toughness with generous after-sales protection and major carrier subsidies, HONOR has redefined expectations for mid-range smartphone reliability in Malaysia.