Kuala Lumpur, 11 September 2026 — Hock Kee Kopitiam and Golden Destinations have officially entered into a strategic partnership, bringing together two homegrown Malaysian brands to create new opportunities that combine dining and travel experiences for customers.
The partnership officially kicked off with the “Golden Journey to Seoul with Hock Kee” nationwide lucky draw campaign, marking the first initiative under a broader collaboration designed to deliver greater value, exclusive rewards and memorable experiences to customers of both brands.
Looking ahead, Hock Kee Kopitiam and Golden Destinations will explore a range of joint initiatives, including collaborative promotions, cross-platform marketing campaigns and new digital touchpoints across both B2B and B2C channels. These efforts are expected to create more opportunities to connect dining and travel through selected travel and dining privileges, merchant and voucher offerings, as well as joint campaigns to be introduced progressively across both brands’ platforms.
As part of the initial partnership launch, the two brands are offering a combined RM80,000 worth of travel and dining rewards. This includes the ongoing “Golden Journey to Seoul with Hock Kee” nationwide lucky draw campaign, which offers RM40,000 worth of Golden Destinations Travel Vouchers.
Running from 27 July to 30 September 2026, customers who spend RM100 or more in a single receipt at participating Hock Kee Kopitiam outlets nationwide will be eligible to take part in the campaign. Selected winners will stand a chance to receive a RM10,000 Golden Destinations Travel Voucher, redeemable for selected Seoul, South Korea tour packages offered by Golden Destinations.
At the same time, Hock Kee Kopitiam is extending its dining experience to the Golden Destinations travel community by offering 4,000 Hock Kee dining vouchers worth RM10 each, representing a total value of RM40,000.
Together, these initiatives establish a two-way exchange between the brands, giving Hock Kee customers an opportunity to explore new travel experiences while inviting Golden Destinations travellers to discover authentic Malaysian flavours at Hock Kee Kopitiam.
Hock Kee Kopitiam Founder Nick Ng said the partnership reflects the brand’s continued commitment to rewarding its customers and creating value beyond their everyday dining experience.
He said customers have played an important role in Hock Kee’s journey and growth, and the brand will continue exploring meaningful ways to give back to its loyal customer base through experiences that extend beyond the dining table.
Meanwhile, Charles Lim, Chief Operating Officer of Golden Destinations, said creating seamless and rewarding travel experiences remains central to the company’s approach, adding that the partnership provides an opportunity to connect travel with experiences that customers already enjoy in their daily lives.
He added that Golden Destinations looks forward to building on the partnership and introducing more meaningful experiences for its customers in the future.
The strategic partnership marks the beginning of a long-term collaboration between Hock Kee Kopitiam and Golden Destinations, with both brands set to explore further customer privileges, travel and dining rewards, joint campaigns, event collaborations and other customer-focused initiatives.
Further announcements and initiatives are expected to be introduced progressively across both brands’ platforms.