CelcomDigi Berhad (CelcomDigi) continues to celebrate and reward its customers through Mega Gegar 20 Juta, its biggest customer appreciation campaign to date. The Mega Gegar 20 Juta Live brought together customers and communities across Malaysia through a shared digital experience that highlighted the power of reliable connectivity.
Held from 31 July to 1 August 2026, the 42-hour promotional livestream connected audiences across 20 CelcomDigi stores nationwide. The event featured exclusive deals, limited-time promotions, special savings on devices and accessories, and exciting offers for customers throughout the livestream.
Hosted by 29 CelcomDigi frontliners, the livestream was broadcast on TikTok and YouTube and achieved two Guinness World Records™ titles for the Longest Promotional Advertisement Livestream and Most Stores Participating in a Promotional Advertisement Livestream.
The achievement reflects CelcomDigi’s commitment to delivering exceptional customer experiences through advanced connectivity and digital innovation. Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services, said the milestone demonstrates how reliable connectivity enables richer and more immersive digital experiences while supporting Malaysians’ growing demand for always-on connectivity, entertainment and digital services.
She added that CelcomDigi’s network currently reaches 97% of populated areas nationwide, allowing Malaysians to stay connected wherever they live, work and play.
Through Mega Gegar 20 Juta Live, customers were brought together through one continuous livestream powered by CelcomDigi’s network. The company highlighted that the livestream maintained uninterrupted connectivity throughout the 42-hour journey across multiple locations nationwide.
The participation of 20 stores across every state also showcased the strength of CelcomDigi’s retail presence and its continued investment in making digital products, services and customer support more accessible. With more than 300 branded stores nationwide, CelcomDigi operates Malaysia’s largest exclusive retail chain for digital products and services.
Beyond the record-breaking achievement, Mega Gegar 20 Juta Live served as a celebration of customers who continue to place their trust in CelcomDigi. The event demonstrated how the company’s network strength, retail presence and dedicated teams work together to create meaningful experiences for Malaysians on a national scale.
The two Guinness World Records™ titles reinforce CelcomDigi’s commitment to delivering innovative experiences, strengthening customer relationships and keeping Malaysians connected to what matters most.