The Chicken Rice Shop (TCRS) is celebrating its 26th anniversary with a nationwide brand refresh, introducing a revitalised mascot, refreshed staff uniforms, an updated printed menu and an exciting range of new menu offerings.
The refresh reflects how TCRS has grown beyond its signature Hainanese Chicken Rice while continuing to celebrate the familiar Malaysian flavours that have made the brand a household name for generations.
Among the new creations are Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee, and Cakoi with Pandan Gula Melaka. TCRS has also expanded its merchandise range with products such as its own Sambal Chilli Crunch, giving Malaysians new ways to enjoy the brand’s familiar flavours at home.
Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd., said the anniversary was an opportunity to reflect on the brand’s journey and its future.
“For 26 years, Malaysians have made The Chicken Rice Shop part of their everyday moments, and we are incredibly grateful for that support. This refresh isn’t just about a new look – it’s about showing Malaysians that there’s so much more to discover with us, from new dishes to new ways to bring our flavours home,” said Ms Jane Wong.
Beyond the brand refresh, TCRS is also reaffirming its long-standing commitment to giving back to the community. Through its ongoing CSR programme, the brand has sponsored more than 7,000 meals annually to orphanages, welfare organisations and nurseries across Malaysia since 2000.
Since opening its first restaurant in 2000, TCRS has grown into one of Malaysia’s recognised homegrown casual dining brands, with more than 160 outlets nationwide today. The company continues to focus on making its affordable and familiar dining experience more accessible to Malaysians across the country.
As part of the anniversary celebrations, TCRS has also launched its annual Merdeka campaign, running from now until 20 September 2026.
The campaign introduces a special RM16.90 Merdeka Combo, featuring a Single Portion Chicken available in Steamed, Roast or Soy Sauce, Chicken Rice, a choice of Keropok Lekor or Penang Rojak, and a 12oz soft drink.
The Merdeka Combo offers Malaysians an affordable opportunity to gather with family and friends while enjoying some of the country’s favourite local flavours.
Ms Jane Wong added that the 26th anniversary represents not only a celebration of TCRS’s past, but also its continued evolution.
“Twenty-six years in, we’re still the same Chicken Rice Shop that Malaysians have trusted – we’ve simply found new ways to serve them better, whether that’s through new flavours on our menu or the little ways we give back to the communities that have supported us.”