Lotuss Stores (Malaysia) Sdn. Bhd. (Lotus’s Malaysia) ushers in the Year of the Fire Horse with the launch of its Chinese New Year 2026 festive campaign, “Semuanya Ekstra Ongsem; 真好价，更HO SEH”, reaffirming its commitment to making festive celebrations more affordable, convenient and stress-free for Malaysians. Built around the concept of “Ekstra” — extra value, extra care and extra thoughtfulness — the campaign goes beyond discounts to offer a complete festive shopping experience, covering everything from daily groceries and reunion dinner essentials to rewards, activities and immersive in-store experiences.
According to Lee May Li, Commercial Director of Lotus’s Malaysia, the campaign is centred on delivering practical value without compromise. In addition to attractive deals, Lotus’s has placed extra emphasis on curating relevant products, meaningful rewards and engaging activities that reflect how Malaysians truly celebrate Chinese New Year. By offering a well-balanced festive assortment that combines quality, affordability and everyday essentials, the retailer aims to help customers save time while enjoying the season with greater peace of mind.
From 1 January to 25 February, shoppers can enjoy discounts of up to 50 per cent on more than 1,500 festive essentials across categories such as groceries, fresh produce, health and beauty, home living, fashion and electrical appliances. Highlights include exclusive Lotus’s products like Golden Lotus Jasmine Sun White Rice and specially-sized beverages, attractive reunion dinner promotions on premium seafood such as XXL prawns, abalone and bay scallops, as well as twin-bundle deals on Lotus’s Own Brand staples. Gifting is made easier with Chinese New Year hampers from RM98 and premium fruit gift boxes, while festive fashion, home, lifestyle and beauty items are also available at compelling discounts.
To further elevate the festive spirit, Lotus’s introduces CNY World at 31 selected outlets nationwide. These experiential zones feature interactive activities, product sampling, live cooking demonstrations and brand-led games, transforming routine shopping into a celebratory experience. Customers who participate stand a chance to win prizes from a RM700,000 pool, including premium vehicles such as the BMW 2 Series Gran Coupé, Proton e.MAS 7 Premium SUV and JAECOO J7 SUV, as well as Thermomix kitchen appliances.
Exclusive rewards are also available for My Lotus’s members, with total prizes worth RM888,888 up for grabs. Members who spend a minimum of RM128 per receipt and submit their entries via the Lotus’s Malaysia App can qualify for weekly cash rewards and grand prizes, adding further value to their festive shopping. Complementing the in-store activities are nationwide roadshows and collaborations, including MY FM DJ appearances, My Lotus’s roadshows with freebies for members and an exclusive KYO collaboration offering prizes such as smartphones, gold bars, premium appliances and cash rewards.
Recognizing the needs of businesses and bulk buyers, Lotus’s also provides dedicated support for HoReCa operators and organizations requiring large-scale purchases or festive gifting. Professional HoReCa Business Counters are available at selected stores, while customer service teams nationwide are on hand to assist. The campaign was officially launched through an immersive media event with brand partners such as Maggi, Mondelez and official beverage partner Coca-Cola, featuring festive activities like dumpling-making and Yee Sang tossing — underscoring Lotus’s promise of making Chinese New Year celebrations easy, rewarding and truly “ekstra” for all.
To learn more about the ongoing activities under Lotus’s Malaysia’s Semuanya Ekstra Ongsem banner,
refer to its official channels at:
- Website: https://corp.lotuss.com.my/
- Facebook: https://www.facebook.com/LotussMalaysia
- Instagram: https://www.instagram.com/lotussmalaysia
- TikTok: https://www.tiktok.com/@lotussmalaysia