In today’s fast-moving digital landscape, Malaysia’s property market still reflects remnants of outdated practices. Handwritten signs on trees and weathered banners along neighbourhood streets continue to highlight how traditional marketing methods remain deeply embedded in the industry. For Melvin Soh, co-founder of MyRumahBaru, these are more than just old habits—they signal a deeper structural inefficiency within the property ecosystem.
This fragmentation creates significant waste across the board. Agents continue paying for listings that may never convert, buyers pursue properties that are no longer available, and developers invest heavily in generating enquiries that fail to translate into actual viewings. Altogether, these inefficiencies are estimated to cost the industry up to RM6.19 billion annually.
Rather than launching another property portal competing for traffic, MyRumahBaru takes a performance-driven approach. The platform is designed to convert buyer intent into confirmed viewing appointments, not just generate leads. Its business model is uniquely aligned with outcomes—it only earns revenue when a buyer physically attends a scheduled viewing, ensuring shared incentives among buyers, agents, and developers.
As artificial intelligence (AI) becomes a common starting point for property searches, Melvin argues that the industry does not need AI to replace its infrastructure. Instead, it needs reliable infrastructure that AI can depend on. Without verified and actively maintained data, search engines risk amplifying outdated or duplicated listings, ultimately reducing trust and efficiency.
Market response indicates that change is already underway. MyRumahBaru reports a 339 percent quarter-on-quarter growth alongside a 200 percent increase in AI-assisted appointments. This shift reflects a growing demand for higher-quality transactions rather than sheer listing volume, signalling a meaningful transformation in how property deals are facilitated in Malaysia.
For more info, check out their website https://www.myrumahbaru.com/