MalaysianUpdates

Tag: #mice

  • Korea and Curtin Malaysia collaborate on IJBEL during the ICCA Congress.

    Korea and Curtin Malaysia collaborate on IJBEL during the ICCA Congress.

    The Goyang Convention Bureau (Goyang CVB) of the Goyang International Expo Foundation has announced a landmark collaboration with Curtin University Malaysia, owner of the International Journal of Business Events and Legacies (IJBEL), at the 64th ICCA Congress 2025, to publish the 2026 IJBEL Korea Special Edition. The journal is globally recognised for shaping leadership and advancing knowledge in business events legacy development. This collaboration marks a significant step in fostering knowledge exchange between Korean institutions and the international academic community, strengthening global cooperation in research, policy, and practice on business events and their lasting impact.

    The initiative is further supported through partnerships with the Korea MICE Tourism Society, led by Professor Han Jin-young of Gwandong University, and the Institute of Convention and Exhibition Management (ICEM), led by Professor Yoon Eun-joo of Hallym University, both of which are key academic bodies driving MICE-related research and publications in Korea. Under this partnership, Goyang CVB will work closely with Curtin University Malaysia to publish the special edition and host a legacy forum during Goyang Destination Week, highlighting Korea’s achievements in MICE excellence and promoting global best practices.

    Amelia Roziman, IJBEL Advisor and CEO of Business Events Sarawak, noted that IJBEL is “shaping conversations and directing change worldwide,” allowing Korea to showcase its expertise and strengthen its position in the international business events and legacy community. Dr Peter Lee, Executive Director of Goyang CVB, emphasized that the partnership represents a “powerful alignment of shared values and shared ambitions,” aiming to create a greater global impact. Associate Professor Goi Chai Lee, Editor-in-Chief of IJBEL, added that the Korea Special Edition is a pivotal milestone for the journal, which is the world’s first academic publication integrating business events and legacy impact, and encouraged legacy-driven destinations, associations, and academic communities to contribute to this growing body of knowledge.

    For more information on IJBEL, visit https://ijbelegacy.com.

  • PCEB HOSTS NIMO REPRESENTATIVES AT THE SETIA SPICE CONVENTION CENTER FOR NETWORKING WITH PENANG PARTNERS.

    The Network of Indian MICE Agents (NIMA) visited Penang on August 8, 2023, and was hosted by the Penang Convention & Exhibition Bureau (PCEB), concluding in a productive networking brunch at the SPICE Convention Centre. Leveraging India’s importance in Penang’s commercial, tourism, and events sectors, this event aims to strengthen business ties between Penang and India.

    The day commenced with an engaging opening ceremony, setting the stage for the activities that followed. Leading the NIMA team were Gajesh Girdhar, National Coordinator of NIMA, and Rakesh Arora, Convention Chairman of NIMA.

    NIMA agents enjoyed a networking session and brunch, featuring a delightful spread of Indian cuisine. Penang partners and NIMA agents seized the opportunity to exchange name cards, establishing valuable connections that promised mutual benefit. This gathering facilitated valuable connections and collaborations within the MICE industry,  aligning effortlessly with the goals of Penang 2030 to enhance the city’s reputation as a premier business destination.

    A comprehensive SPICE tour then showcased the Convention Centre’s versatile facilities, encompassing expansive convention spaces, meeting rooms, and a multi purpose arena. NIMA agents gained valuable insights into Setia SPICE’s capabilities for hosting global events.

    The event ended on a cultural note, as NIMA agents embarked on a trishaw tour around George Town, immersing themselves in Penang’s rich cultural heritage. This delightful experience revealed the city’s captivating stories through its architecture, mesmerizing street art, and vibrant local life.

    The collaboration between NIMA and PCEB underlines a shared commitment to elevate Penang’s appeal to the Indian market. This networking brunch exemplifies the partnership’s dedication to maintaining Penang’s MICE ecosystem and fostering stronger ties between Penang and India.

    NIMA and PCEB anticipate further collaboration to continue promoting Penang as a premier business destination.