PROTON has officially opened bookings for the All-New Saga, marking a significant milestone in the evolution of Malaysia’s beloved national sedan. Since its debut in 1985, the Saga has symbolized Malaysia’s progress, and the latest iteration introduces a new era of intelligent design, refined performance, and advanced connectivity — proudly engineered by Malaysian talent through PROTON’s expanding R&D capabilities.
Built on the Advanced Modular Architecture (AMA) platform, the All-New Saga is the first PROTON model to be fully designed, engineered, and validated in Malaysia, with technical support from Geely following the 2018 partnership. This achievement underscores PROTON’s growing independence in product development, full ownership of intellectual property, and readiness for future intelligent and autonomous technologies. Carrying the tagline “Intelligence That Thrills,” the new Saga sets new standards in Malaysia’s A-segment sedan category for safety, connectivity, and refinement.
The All-New Saga embodies the I.C.O.N. philosophy — Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Style. It is powered by a new i-GT 1.5 engine with CVT, delivering smooth, efficient performance with fuel consumption of just 4.9L/100 km. Electric Power Steering enhances handling, while PROTON’s signature ride comfort ensures an enjoyable driving experience. Safety is a priority, with nine ADAS functions, six airbags, and a reinforced safety structure, offering drivers and passengers superior protection. The cabin features a 16-inch integrated dual screen with wireless Apple CarPlay and Android Auto, alongside smart conveniences such as auto headlamps and Follow-Me-Home lighting. Exterior updates include Full LED projector headlamps, LED rear taillights, a signature ‘Sulaman Songket’ front grille, and two-tone 15-inch alloy wheels, blending modern sophistication with Malaysian identity.
Available in Standard, Executive, and Premium variants and five striking colours — Marine Blue, Space Grey, Ruby Red, Armour Silver, and Snow White — the All-New Saga is priced from RM40,000 to RM50,000, making advanced mobility accessible to Malaysians. PROTON is offering exclusive early booking perks for customers who reserve their vehicles between 10 November 2025 and the official launch, including 1-year free service or 20,000 km, and a Limited Edition All-New Saga Touch ‘n Go Card.
To celebrate the upcoming launch, PROTON will host the IKONIK TOGETHER-GATHER from 14 to 23 November 2025, a nationwide pre-launch activation that blends food, lifestyle, culture, and community engagement to connect Malaysians with the All-New Saga. This nationwide tour reflects how the iconic sedan continues to evolve alongside the nation, combining tradition with innovation.
With the All-New Saga, PROTON reinforces its position as a champion of Malaysian engineering and design, offering intelligent technology, refined performance, and a modern, stylish sedan for drivers ready to make their next move iconic. Bookings are now open at all authorised PROTON outlets nationwide, with further updates available on PROTON Cars Official social media platforms.