KUALA LUMPUR, 19 MARCH 2026 – BLACKMORES Malaysia continues to reinforce its commitment to community wellbeing through a meaningful Ramadan corporate social responsibility (CSR) initiative in collaboration with Guardian Malaysia and Kechara Soup Kitchen. The outreach programme supported 200 families residing in PPR Desa Rejang and PPR Air Panas, benefiting approximately 1,000 individuals from underserved communities.
As part of the initiative, essential aid packs comprising food supplies, hygiene products, and nutritional supplements were distributed to help ease the burden on families during the holy month. BLACKMORES Malaysia contributed nutritionally balanced food packs along with supplements such as Omega Complex 120s and Daily Protect Chewable 60s, while Guardian Malaysia provided daily essentials including toothbrushes and shower gel.
The programme also saw active participation from volunteers representing BLACKMORES Malaysia and Guardian Malaysia, who worked alongside Kechara Soup Kitchen to pack and distribute the aid. Each pack was carefully curated to address basic nutritional and hygiene needs, ensuring families receive holistic support throughout Ramadan.
Beyond the initial distributions, BLACKMORES Malaysia will further contribute 1,000 units of Daily Protect Chewable 60s to be distributed to additional PPR communities across the Klang Valley via Kechara Soup Kitchen. This extended effort is expected to benefit another 1,000 individuals, bringing the total number of beneficiaries to approximately 2,000 people.
This outreach reflects BLACKMORES’ ongoing dedication to giving back to communities across the Asia-Pacific region. In Malaysia, this commitment is demonstrated through initiatives like Project Kindness, a grassroots programme focused on supporting underserved communities through health, nutrition, and wellbeing efforts. Through strong partnerships and volunteer-driven activities, BLACKMORES continues to champion meaningful community impact.
Chloe Meng, Head of Marketing at BLACKMORES Malaysia, shared that the initiative aims to support and improve the health and wellbeing of communities during Ramadan. Meanwhile, Michelle Chong, Senior Category Manager at Guardian Malaysia, highlighted that the collaboration aligns with Guardian’s festive theme, ‘Seikhlas Pemberian, Seindah Lebaran’ (A Sincere Gift, A Beautiful Celebration), encouraging Malaysians to give meaningful gifts that promote wellbeing.
Overall, the collaboration not only delivers essential support but also fosters a spirit of compassion and togetherness. BLACKMORES Malaysia remains committed to advancing initiatives that promote health, nutrition, and community wellbeing, while continuing to work closely with partners and local organisations to create a positive and lasting impact.