Samsung Electronics will host Galaxy Unpacked on 22 July 2026 in London, United Kingdom, where the company is expected to unveil the latest additions to its Galaxy portfolio. Taking place in a city known for shaping trends and driving innovation, the event will serve as a key platform for Samsung to showcase the future of mobile technology through the combination of artificial intelligence (AI) and advanced device designs.
As a leader in the foldable device category, Samsung is set to introduce the next generation of Galaxy devices designed to deliver more personalised, intelligent and adaptive experiences. The upcoming devices are expected to combine enhanced AI capabilities with innovative form factors, establishing a new benchmark for smart technology in the AI era.
Samsung highlighted that the future of technology is not only defined by hardware advancements but also by how effectively devices understand and respond to users’ needs. By integrating intelligent features with flexible and innovative designs, the next Galaxy devices aim to provide more seamless experiences that help users improve productivity, creativity and everyday interactions.
The Galaxy Unpacked event will be streamed live through Samsung.com, Samsung Newsroom and Samsung’s official YouTube channel on 22 July 2026, beginning at 9 p.m. Malaysia Time. Technology enthusiasts worldwide will have the opportunity to witness Samsung’s latest innovations and discover the company’s vision for the future of connected experiences.
Ahead of the launch, Samsung has opened registration of interest for the upcoming Galaxy devices from 8 to 22 July 2026. Participants who complete their registration will stand a chance to win prizes worth up to RM62,944 in total, along with an additional RM120 e-voucher as part of the promotional campaign.
Samsung is also offering customers the opportunity to purchase a Samsung Reservation+ Voucher worth RM250 by paying RM50 from 8 to 24 July 2026. The voucher can be used towards the purchase of the next Galaxy Foldable device, giving users an early opportunity to experience Samsung’s latest foldable innovation.