KUALA LUMPUR, 27 July 2026 — HONOR continues to strengthen its presence in Malaysia’s growing foldable smartphone segment, with the brand stating that one in every three foldable smartphones sold locally is an HONOR device. The company said the figure reflects growing consumer interest in its foldable lineup, particularly among users seeking premium features, durability and value.
According to HONOR’s internal consumer data, an increasing number of Malaysian smartphone users have switched from other leading flagship brands to HONOR foldable devices. The company identified five key factors commonly cited by consumers behind the shift — value for money, durability, battery life, innovative foldable design and HONOR’s comprehensive Worry-Free protection programme.
The latest HONOR Magic V6 forms a key part of the brand’s strategy to redefine expectations in the foldable smartphone category. Priced from RM7,699 in Malaysia, the device combines a focus on durability, battery capacity, camera capabilities, display technology and productivity features, positioning it as a premium foldable designed to deliver flagship-level performance.
At the heart of its durability credentials is the HONOR Super Steel Hinge, which features a tensile strength rating of up to 2,800MPa. HONOR said the hinge is engineered to withstand extreme pressure and has demonstrated its strength through demanding tests, including towing an aircraft. The Magic V6 also features combined IP68 and IP69 water and dust resistance, while the external display is protected by the HONOR Anti-Scratch NanoCrystal Shield, designed to enhance resistance against scratches and drops.
Battery capacity is another key highlight, with the Magic V6 equipped with a 6,660mAh silicon-carbon battery, which HONOR describes as the largest battery capacity featured in a foldable smartphone. The device supports 80W wired charging and 66W wireless charging, providing users with greater flexibility when powering the device throughout the day.
For photography, the Magic V6 features a 64MP telephoto camera with CIPA 6.5 image stabilisation. The camera system is designed to deliver detailed zoom photography while maintaining image clarity across different shooting conditions, adding greater versatility to the foldable smartphone experience.
The device also places emphasis on display visibility and eye comfort. Its cover display can reach up to 6,000 nits peak brightness, while the inner display offers up to 5,000 nits, helping improve readability in bright outdoor environments. Both displays support 4,320Hz risk-free PWM dimming, while an anti-reflection coating is designed to reduce surface glare to as low as 1.5%.
Beyond hardware, HONOR has integrated productivity features aimed at making better use of the Magic V6’s large foldable screen. Its Fast Flex and PC-level Multi-Flex capabilities support multi-window multitasking, allowing users to manage several applications more intuitively. Enhanced HONOR Share functionality also enables direct file transfers and cross-platform synchronisation with devices including iPhone and Mac.
HONOR is also positioning its protection programme as an additional differentiator within the premium foldable segment. Each Magic V6 purchase comes with 1-Year Worry-Free Crack Protection and 2-Year Worry-Free Quality Assurance, providing additional coverage for users adopting foldable technology.
As competition in Malaysia’s foldable smartphone market continues to grow, HONOR’s latest strategy centres on combining premium hardware and foldable innovation with durability, battery longevity, productivity and ownership protection. With the Magic V6, the company aims to demonstrate that consumers can access advanced foldable technology while placing greater emphasis on overall value.
