With 17 years of experience spanning derivatives trading, monetary policy operations and multi-asset market development, Kenneth Chan has developed a deep understanding of Malaysia’s retail investing landscape. His career journey across the banking sector, Bank Negara Malaysia and Bursa Malaysia revealed a recurring challenge: while Malaysians are keen to invest, participation has long been limited by systems that were not designed for everyday investors. Now as CEO of Webull Malaysia, Kenneth is focused on addressing these structural gaps through technology, prioritizing digital access, simple tools, lower entry costs and a secure platform to make investing more inclusive and accessible.
Kenneth’s vision was strongly shaped during his time at Bursa Malaysia, where he played a role in strengthening market liquidity, expanding algorithmic trading participation and supporting the exchange’s transformation into a digitally enabled, multi-asset marketplace. This exposure highlighted that the main barriers to retail participation were not a lack of interest, but challenges related to access, affordability, knowledge and language. When he took the helm at Webull Malaysia, he saw an opportunity to build investing infrastructure that directly addressed these issues through a strong localization strategy backed by Webull’s global technology.
Localization became a core pillar of Webull Malaysia’s approach from day one. Bahasa Malaysia support was introduced across the app interface, real-time market data and the Webull Learn education hub to ensure financial knowledge was accessible to a wider audience. The platform was further aligned with local needs through the introduction of Islamic banking options and Shariah-compliant filters for US stocks. At the same time, Kenneth prioritized reducing cost barriers by introducing initiatives such as 0% commission trading for Bursa Malaysia stocks and fractional US share ownership starting from as low as USD1, making market participation less intimidating for first-time investors.
Beyond technology and product design, Kenneth emphasizes education and engagement as essential drivers of sustainable retail participation. Under his leadership, Webull Malaysia maintains an active presence at Securities Commission Malaysia and Bursa Malaysia initiatives, while also expanding digital education through social media, webinars and bite-sized learning content. Campaigns such as #SamaSamaWebull reflect the platform’s commitment to meeting Malaysians where they are, combining on-ground engagement with digital learning to build confidence and long-term investing habits.
Looking ahead, Kenneth envisions Webull Malaysia evolving alongside its users by offering tools and products that match different stages of an investor’s journey. From low-risk cash management solutions like Moneybull, to paper trading for beginners and multi-asset access for more experienced investors, the platform is designed to grow with its community. Recent milestones, including recognition as Best Retail Investment App at the PC.com Awards 2025 and the integration of securities and futures trading into a single interface, signal growing trust among Malaysian investors. As regulatory frameworks mature and financial literacy improves, Kenneth believes Malaysia is entering a pivotal phase for retail investing—one where inclusive design, education and technology can empower a more confident and informed investor base.


