Carousel & Co., backed by global skill games leader HB Leisure (HBL), is set to redefine Malaysia’s leisure and nightlife scene with the launch of the country’s first social entertainment venue at Avenue K, Kuala Lumpur, in December 2025. Positioned as an all-in-one rooftop destination, the venue combines large-format skill-based games, premium dining, and handcrafted drinks within a tech-enhanced, immersive setting in the heart of the city. The concept introduces Malaysians to the internationally recognized trend of “competitive socializing,” where food, drinks, and friendly competition converge to create meaningful shared experiences.
Inspired by the golden age of fairgrounds, Carousel & Co. brings a nostalgic carnival atmosphere into a contemporary urban environment, reimagined specifically for adults. Guests are invited to challenge one another across modern takes on classic skill games such as Down-The-Clown, Skeeball, and Basketball, all enhanced with real-time digital scoring integrated throughout the venue. Designed as a multi-zone space, the venue caters to a wide range of social occasions, from after-work drinks and casual gatherings to corporate mixers and celebratory events.
According to Greg Pearn, Head of New Concepts at HB Leisure, the launch reflects a shift in Malaysia’s social culture. As consumers increasingly seek experiences beyond traditional dining and nightlife, Carousel & Co. offers an interactive alternative that prioritizes connection, creativity, and play. Drawing on HBL’s nearly 100 years of expertise in skill-based entertainment, the brand blends proven operational excellence with Kuala Lumpur’s growing appetite for premium, experience-led venues.
Avenue K was strategically selected as the flagship location due to its central position within Kuala Lumpur’s Golden Triangle. With direct connectivity to KLCC LRT, nearby hotels, offices, and shopping destinations, the venue is set to become a new after-work and weekend hotspot. Carousel & Co. aims to integrate seamlessly into the city’s rhythm, offering guests a place to unwind, socialize, and engage in light-hearted competition against a vibrant city backdrop.
Beyond its debut in Kuala Lumpur, Carousel & Co. also marks HBL’s entry into Malaysia’s lifestyle and entertainment market with a scalable and franchise-ready concept. With discussions already underway for regional and global expansion, the Avenue K flagship represents the beginning of a broader vision to reshape social entertainment across Southeast Asia. As Malaysia’s urban leisure landscape continues to evolve, Carousel & Co. is poised to play a defining role in how people gather, connect, and play together.