MalaysianUpdates

Tag: Coffee

  • WONDA COFFEE BIDS FOR GLOBAL LEVEL BY REGISTERING AGAIN GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!

    17 November 2023, KUALA LUMPUR – Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands has broken another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Malaysia Marketing Magazine, the special September edition of the magazine has been published in accordion style and when fully opened, close until the lid measures 715.2 cm long.

     

    Fresh from their recent Guinness World Record achievement for ‘The Largest Online Video Chain of People Performing Football Juggle‘, participated by football enthusiasts across Malaysia in March 2023, this amazing feat was conceptualised together with their media partner to create a ‘Kopi Tarik’ in a magazine to set a new world record. As the fastest growing ready-to-drink (RTD) coffee brands in Malaysia, WONDA breaks boundaries through innovation and collaborations that cut across industries.

    This Guinness World record is part of their broader vision of increasing their global presence as a competitive disruptor in the coffee industry. This can be seen in their collaboration with the Football Association of Malaysia and Astro Radio for the OR1 FM campaign.

     

    Etika’s Vice President of Marketing, Amy Gan, said, “Over the past decade, Wonda Coffee has proudly stood as an innovative brand. From pioneering Malaysia’s most loved kopi tarik in a can to setting a Guinness World Record during the World Cup in 2023, we are thrilled to hold the world record for our “Tarik the Magazine”, the longest magazine published.”

     

    “This recognition from the Guinness World Record is a stepping stone towards creating a legacy that resonates far beyond our borders. As we celebrate this milestone, we are inspired to continue our journey towards making a more significant presence and footprint in the world and leave an indelible mark on the global coffee scene.”

    She adds “This was only possible because we have a partner that resonates with our vision for innovation and breaking boundaries. As a brand that constantly pushes the limits in the marketing industry, we are grateful to be able to stand hand in hand with Marketing Magazine and celebrate this achievement together. We hope and look forward to more industry first collaborations with Professor Ham and his team.”

     

    Prof Harmandar Singh , Editor in Chief and Founder of Marketing Magazine said, “Wonda Coffee’s creative brilliance and innovative spirit aligns perfectly with our vision at Marketing Magazine. Building upon our previous partnership with Wonda Coffee, where we sent out 3,000 personalised magazine covers to Malaysia’s advertising and marketing industry movers, Marketing Magazine has recognized Wonda Coffee’s ability to transform ideas into groundbreaking experiences that reaches out to the people of Malaysia. We are looking forward to what Wonda Coffee will think of next.”

     

    The Guinness World Record presented by Guinness World Record Adjudicator Sonia Ushirogochi, was held at Tiffin-at-the-Yard, also saw Wonda unveil a fresh new look for their range of Wonda Coffee products with the same brand promise of delivering coffee that tastes like just brewed. For more information visit, www.facebook.com/WondaCoffeeMalaysia/

     

  • Pepsi And ZUS Coffee Have Teamed Up to Create Two New Bold Beverage Sensations That Will Elevate Your Coffee Experience

    Experience a fusion of flavours like never before with Pepsi Sour and Pepsi Cloud! Crafted by Pepsi and ZUS Coffee, Malaysians can look forward to the perfect pick-me-up nationwide

    Prepare for a caffeine-infused adventure as Pepsi and ZUS Coffee team up for an intriguing partnership that will be available at ZUS Coffee locations nationwide in September. Coffee aficionados may now savor two distinct drink versions, the Pepsi Sour and Pepsi Cloud, providing a delicious and diverse taste, thanks to the ONE collaboration, upgrading your ordinary coffee experience.

    In a never-before-seen collaboration, the creative minds of Pepsi and ZUS Coffee have worked together to brew something special where opposite flavours unite: the Pepsi Sour – a clever twist on the classic combination of Pepsi and coffee that is refreshing and invigorating with hints of zestiness, making it the perfect pick-me-up drink for any time of the day. The collaboration will also feature Pepsi Cloud – a delicious creation and a nostalgic nod to classic vanilla float sodas, with a modern twist that combines the bold flavours of Pepsi and Velvet Creme, a ZUS Coffee special touch that will tantalise taste buds and leave visitors craving more. These drinks are not just about combining two distinct flavours but fusing two worlds into ONE extraordinary taste that will transform your regular coffee experience.

    These two exclusive drink variants will launch in stores on 25 September 2023. Prior to the exclusive launch in stores, the two drinks were also available for pre-launch purchase from 22 September 2023 from 290 stores nationwide via Grab. Grabfood users will be able to get early access by clicking on the special section via the For You section on the app.

    Adding to the excitement coffee enthusiasts will experience in conjunction with the drink launch, Pepsi and ZUS Coffee will also introduce a unique interactive element that will entice customers. At selected ZUS Coffee stores, a boldly designed vending machine will be available for customers to stand a chance to unlock a Limited Edition ZUS x Pepsi Merchandise, a fusion of the creative forces behind Pepsi and ZUS Coffee. The selected ZUS Coffee stores with vending machines are located in Mid Valley, IOI Rio City, University Kebangsaan Malaysia (UKM), Cheras Leisure Mall, Kota Damansara, Sri Gombak, IOI Conezion and Section 13, Shah Alam.

    To stand the chance of collecting the Limited Edition ZUS x Pepsi Merchandise, customers can do so through two easy methods. They can simply collect the merchandise as a gift via purchase on the ZUS Coffee App or the vending machine in selected stores!

    If customers want to get it as a gift via the ZUS Coffee App, all they would need to do is purchase a minimum of RM30 in a single order and select the pickup option. They only need to make sure that one of the drink orders is the Pepsi ZUS Coffee variant.

    For those who want to experience the vending machine in selected stores for a chance to get the Limited Edition ZUS x Pepsi Merchandise, all you have to do is purchase two drinks and choose from the variants to obtain a unique code. Scan the code to participate in a challenge to receive the Limited Edition ZUS x Pepsi Merchandise once you successfully complete it!

    Etika’s Vice President of Marketing, Amy Gan, said, “Pepsi is thrilled to be partnering with ZUS for an extraordinary collaboration to bring our customers a one-of-a-kind brew through Pepsi Sour and Pepsi Cloud that will intrigue your taste buds. This partnership with ZUS Coffee is a bold unique initiative that allows us to create a flavour innovation like never before. Through the creativity of research, we have merged two very different types of beverages, which we hope will bring excitement to Malaysians nationwide.”

    ZUS Coffee’s Vice President of Growth & Marketing, Stephy Foong, said, “It’s ZUS Coffee’s honour to work with a multinational brand like Pepsi to bring exciting flavours to the Malaysian community and create a wave, not only on everyone’s taste buds, but in beverage innovation as innovation and community are two things that we hold very close to heart at ZUS Coffee, and we’re glad to have Pepsi as a partner on this journey.”

    The Pepsi and ZUS Coffee collaboration will run from 22 September 2023 to 22 October 2023, giving coffee enthusiasts ample time to head to any of ZUS Coffee’s outlets to savour the refreshing flavours of Pepsi Sour and Pepsi Cloud!

    Take advantage of this exclusive collaboration designed to ignite your taste buds as you discover the new bold flavours of Pepsi and coffee combined. Visit us at selected ZUS Coffee outlets nationwide.