MalaysianUpdates

Tag: #CAMPAIGN

  • Gardenia QuickBites Cipta Rekod Baharu dengan Kempen Mural Terbesar

    Gardenia QuickBites Cipta Rekod Baharu dengan Kempen Mural Terbesar

    Gardenia QuickBites mencipta sejarah dengan menerima pengiktirafan daripada The Malaysia Book of Records untuk ‘Most Wall Murals In A Branding Campaign’. Majlis Penyampaian Anugerah QuickBites 2024 ‘Minda Sihat, Cergas Fizikal’ yang berlangsung di Hotel Renaissance petang tadi menjadi saksi kepada pencapaian gemilang ini.

    Ini merupakan kali pertama Gardenia menerima pengiktirafan berprestij ini, yang diharapkan akan menjadi pemangkin kepada lebih banyak inisiatif positif pada masa akan datang.

    Program ‘Minda Sihat, Cergas Fizikal’ bersama QuickBites 2024 telah memberikan manfaat kepada lebih 130,000 murid dan guru dari lebih 120 sekolah menengah di seluruh Semenanjung Malaysia. Pertandingan mural yang dianjurkan bukan sahaja mendorong kreativiti tetapi juga mempromosikan gaya hidup sihat dari segi mental dan fizikal.

    SMK Seksyen 24 (2), Shah Alam berjaya meraih hadiah utama berupa wang tunai RM5,000, sementara SMK Bukit Kepayang dan SMK Seremban 2 masing-masing memenangi tempat pertama dan kedua dengan hadiah wang tunai RM3,000 dan RM2,000. SMK Wangsa Maju Seksyen 2 pula menduduki tempat ketiga dengan hadiah wang tunai RM1,000.

    Majlis tersebut telah disempurnakan oleh Tuan Haji Azman bin Mashuri, Timbalan Pengarah, Sektor Perancangan dan Pengurusan Sekolah 2, Bahagian Pengurusan Sekolah Harian, Kementerian Pendidikan Malaysia (KPM) bersama Puan Lavinia Anthony, Pengurus Pemasaran Gardenia Bakeries (KL) Sdn. Bhd.

    Menurut Tuan Haji Azman, “Pertandingan mural ini membolehkan murid dan guru menyerlahkan kreativiti serta bakat mereka sambil memfokuskan kepada gaya hidup sihat. Ini selaras dengan hasrat KPM untuk melahirkan generasi holistik dari segi intelek, rohani, emosi, dan jasmani.”

    Puan Lavinia Anthony menyatakan bahawa program ini bertujuan untuk memperkasakan bakal pemimpin melalui aktiviti yang menggalakkan gaya hidup sihat secara holistik. “Melalui program ini, QuickBites berharap dapat meningkatkan kesedaran murid tentang pentingnya menjaga kesihatan mental,” katanya.

    Pertandingan mural yang berlangsung dari Februari hingga Mei melibatkan kerjasama antara murid dan guru untuk menghasilkan mural bertemakan ‘Minda Sihat, Cergas Fizikal’. Sekolah-sekolah yang mengambil bahagian perlu menghantar hasil karya mereka kepada QuickBites pada 24 Mei untuk dinilai.

    “Gardenia QuickBites berbesar hati menyediakan platform ini bersama Kementerian Pendidikan Malaysia. Aktiviti ini bukan sahaja membina kenangan menyeronokkan tetapi juga menyemarakkan semangat daya saing yang sihat dalam diri murid dan guru,” ujar Lavinia lagi.

    QuickBites komited untuk terus menganjurkan program-program yang menyampaikan mesej positif tentang kepentingan kesihatan mental dan fizikal. QuickBites menawarkan pelbagai pilihan roti dengan 10 variasi perisa yang boleh didapati di seluruh Semenanjung Malaysia.

    Senarai Pemenang Anugerah QuickBites 2024 ‘Minda Sihat, Cergas Fizikal’

    • Hadiah Utama: SMK Seksyen 24 (2), Selangor – Wang tunai RM5,000 beserta Sijil Penghargaan
    • Tempat 1: SMK Bukit Kepayang, Negeri Sembilan – Wang tunai RM3,000 beserta Sijil Penghargaan
    • Tempat 2: SMK Seremban 2, Negeri Sembilan – Wang tunai RM2,000 beserta Sijil Penghargaan
    • Tempat 3: SMK Wangsa Maju Seksyen 2, Kuala Lumpur – Wang tunai RM1,000 beserta Sijil Penghargaan
    • Saguhati: SMK Bandar Puncak Jalil, Selangor – Wang tunai RM500 beserta Sijil Penghargaan
    • Saguhati: SMJK Ave Maria Convent, Perak – Wang tunai RM500 beserta Sijil Penghargaan

    Gardenia QuickBites sentiasa berusaha untuk menyebarkan keceriaan melalui produk-produk mereka dan berharap untuk terus memberikan impak positif kepada komuniti.

  • ALDO LAUNCHES “OWN IT. HEART IT” CAMPAIGN EMPOWERING INDIVIDUALS TO OWN THEIR STYLE CONFIDENTLY

    With the release of its newest autumn campaign, “Own It. Heart It,” ALDO hopes to inspire and encourage people in a world where being authentic is valued. The “Own It. Heart It” campaign highlights ALDO’s dedication to honouring unique style, empowerment, and confidence. It features an exciting collaboration with three Asian notable celebrities: Cinta Laura, Gabbi Garcia, and Khanh Linh.

    The collection showcases ALDO’s versatility through a diverse range of products that offer the perfect match for any occasion:

    1.         Nail It. Heart It: Conquering the workday in style.

    2.         Walk It. Heart It: Effortlessly strutting through the streets.

    3.         Glam It. Heart It: Radiating style at glamorous events.

    4.         Dance It. Heart It: Unleashing one’s style on the dance floor..

    Throughout the campaign, ALDO emphasizes the comfort features of their shoes, with “Pillow Walk Technology,” ensuring that customers not only look great but feel great too.

    ALDO’s brand ambassadors, Cinta Laura, Gabbi Garcia, and Khanh Linh, have shared their enthusiasm for the products, highlighting the comfort and style ALDO brings to their lives.

    Cinta Laura, Celebrity & Sociopreneur, expressed, “I could walk all day and dance all night in these shoes. They’re super comfy and suitable for all occasions!“

    Gabbi Garcia, Actress & Global Endorser, noted, “The perfect comfy pair. Clearly ALDO understands the need of the modern women. Furthermore, it is also very easy to throw them on with any outfits.“

    Khanh Linh, a well known Fashionista, shared, “These make hours of work feel like a breeze and moments to unwind more anticipated. I love the fact that it’s both comfortable and stylish.“

    The campaign kicks off on October 23rd, 2023, and will continue to inspire and uplift customers throughout the Fall and Winter season.

    The collection can be shopped at  ALDO stores and ALDO websites and online marketplaces partners, making it easy for customers to explore and express their personal style.

    About ALDO

    Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.

    INSTAGRAM: @aldo_shoes

    TIKTOK: @ALDO_Shoes

    FACEBOOK: ALDO Malaysia

    WEBSITES: www.aldoshoes.com –  https://www.aldoshoes.com.my/

  • OHBULAN! ORGANIZE THE “BESTIES, PAPE ROGER” MENTAL HEALTH AWARENESS CAMPAIGN.

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    In order to raise awareness about mental health concerns among Malaysians, OHBULAN!, in partnership with Mental Illness Awareness and Support (MIASA) and TikTok Malaysia as the official online platform partner, announces the launch of the Mental Health Awareness Campaign, ‘Besties, Pape Roger’. This month-long promotion coincides with the annual observance of ‘World Mental Health Day,’ which is observed on October 10th.

    Mental illness has become an increasingly pressing issue in Malaysia, especially after the COVID-19 pandemic. According to data, individuals seeking support through the Mental Health and Psychosocial Support (MHPSS), an initiative under the National Mental Health Excellence Center, Ministry of Health Malaysia (MOH), recorded a five-fold increase in 2022 compared to 2020 (Source: Berita Harian, October 10, 2022).

    Furthermore, the National Health and Morbidity Survey (NHMS) 2015 revealed that one in three Malaysians aged 16 and above faces challenges in mental health. In 2019, the Ministry of Health Malaysia (MOH) reported that 2.3% of adults and 9.5% of children aged 10 to 15 years experienced mental health problems, with MOH predicting that these percentages are expected to continue rising.

    ‘Besties, Pape Roger’ Campaign Provides Information on Mental Illness

    Through a strong partnership with MIASA, the ‘Besties, Pape Roger’ campaign endeavors to offer precise insights into the fundamentals of mental illness, encompassing its various types, associated risk factors, and efficient management strategies. Furthermore, the campaign strives to challenge stigma and debunk stereotypes, fostering a more empathetic atmosphere while championing holistic well-being.

    Anita Abu Bakar, President and Founder of MIASA, said, “All mental illnesses have the potential for recovery, but they require a comprehensive approach and consistent treatment over time because symptoms often recur. Therefore, each individual requires varying durations to recover.”

    She added that it’s not easy for an individual to accept a diagnosis of mental health problems because it comes with many misconceptions and negative labels. In fact, some individuals are in denial and lose self-confidence.

    Hooi Yin Yin, Head of Operations and Marketing, TikTok Malaysia, said, “Change begins with a dialogue. The ‘Besties, Pape Roger’ campaign is rooted in the belief that frank, empathetic conversations between individuals can break unnecessary stigmas around mental health and well-being. When we encourage honest conversations, we empower individuals to share their experiences, learn from one another, and seek help, paving the way for healthier, safer, and more resilient communities.”

    Noraniza Azmi, Head of Malay Network, REV Media Group, said, “The issue of mental health is like a taboo topic among Malaysians, and on average, many are still hesitant or unsure about how to seek appropriate help. Therefore, it is hoped that this initiative can assist individuals experiencing mental illnesses in finding a path to resolution.

    Additionally, the ‘Besties, Pape Roger’ campaign also aims to encourage the community to understand individuals facing mental health challenges through audience-friendly and easily accessible content.”

    Celebrity Personal Sharing

    Leveraging the strength of OHBULAN! as Malaysia’s number one social entertainment platform, the editorial team interviewed several prominent local celebrities to share their experiences dealing with mental health issues.

    Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger’ and also a content writer at OHBULAN!, said, “The editorial team is delighted that many celebrities and well-known influencers have come forward to share their personal experiences. Among them are Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM.”

    She emphasized that it’s important for the public to know that mental illness can happen to anyone. Therefore, patients should not be ashamed to seek appropriate help.

    Special Campaign Website: ‘Besties, Pape Roger’

    In addition to article content, videos, and special social media content for the campaign, OHBULAN! provides an exclusive website with an application that allows individuals to express their feelings anonymously. Through this platform, the audience can share their stories without any concerns, as no personal information is required.

    For more information, please visit www.ohbulan.com/BestiesPapeRoger.

  • TONTON STARTS THE “TONTON WONTON” CAMPAIGN TO ADVERTISE CHINESE MOVIES ON ITS STREAMING SERVICE.

    With the introduction of Tonton Wonton, a campaign to promote Chinese titles on its platform, Tonton, the top streaming service in Malaysia, is excited to share this news.

    Tonton Wonton offers a wide range of Chinese titles in a variety of genres, including drama, romance, fantasy, and more. The campaign highlights the richness and diversity of Chinese content featured on Tonton, and it showcases the engaging storytelling and high-quality production that Chinese films have to offer. Some of the popular Chinese titles that are part of Tonton Wonton that are available on Tonton include the recently aired films “Second Chance” and “Deliveries.”

    One of the upcoming highlights of the Tonton Wonton campaign is the film “Be Around You,” which will be exclusively available on Tonton starting on September 27th. This film stars Lynn and Miao and tells the story of a relationship transformation between a daughter and a mother-in-law.

    Tonton also has many more exciting releases in store for its viewers in the near future. The company is committed to continuously bringing forth a plethora of compelling Chinese titles, offering an extensive selection of films that cater to various tastes and preferences.

    Don’t miss this opportunity and join us in celebrating the beauty and allure of Chinese content through Tonton Wonton! Subscribe to Tonton today for as low as RM9.90. Download the Tonton app through Google Play or the App Store, or visit www.tonton.com. for the best entertainment experience.

    Stay updated with the latest from Tonton on social media using the hashtags #Tonton and #TontonWonton. To get the latest information on your favorite shows, visit Tonton’s social media pages on Facebook, Twitter, TikTok, and Instagram, @tontonmy.

  • MALAYSIA’S TOURISM INDUSTRY HOPE TO THRIVE WITH LYF RAJA CHULAN’S YEAR-LONG CAMPAIGN ‘KUALA LUMPUR COMES A-LYF’

    ‘Kuala Lumpur Comes A-lyf,’ a year-long tourist promotion that highlights Malaysia’s rich legacy and lively culture, was launched by Lyf Raja Chulan, the newest hotel within The Ascott Limited portfolio of hotels and apartments. By planning numerous thematic and cultural events, the program seeks to further animate the Kuala Lumpur heritage district and attract both domestic and foreign visitors to the Klang Valley. The campaign was officially launched by Mohamed Amin Yahya, Senior Director of Domestic & Event, Tourism Malaysia, in connection with the 66th Merdeka Day and the 60th Malaysia Day celebrations.

    “Lyf Raja Chulan has come up with a brilliant idea to initiate this fun, interactive campaign to not only showcase the cultures, arts, and traditions of Malaysians but also to help local vendors who will participate in their planned events, promoting local products and creating economic opportunities for local businesses. Kuala Lumpur Comes A-lyf is a creative way to promote tourism through cultural events, and I am confident that this year-long campaign will help us boost our tourism numbers for this year and also give us a good headstart for 2024,” Mohamed Amin said in his speech.

    Lyf Raja Chulan welcomes those who love to explore Kuala Lumpur, no matter where they come from, as long as they have a passion for adventure. Tourists or locals who love to adventure in Chinatown, Central Market, and Bukit Bintang are in for a treat as they are all a short distance away from the hotel. This campaign will promote local attractions in Kuala Lumpur, enabling tourists to indulge and educate themselves on Malaysian traditions and culture through activities, performances, food, and talks. Travelers who look for safety, comfort, cleanliness, and co-living spaces when traveling are those who would especially enjoy lyf Raja Chulan as they uphold their principle of maintaining good hygiene.

    “These events will not only showcase lyf Raja Chulan as a wonderful place to stay but also bring to the fore local vendors, especially small businesses, that we will engage to participate in our events,” said Mondi Mecja, The Ascott Limited’s Country General Manager. Flea markets, food bazaars, comedy shows, and live music festivals are just some of the events that can be expected to bring the campaign to life. To gauge a glimpse of what is in store, Yazmin Aziz performed beautifully during the launching event, along with a presentation of the future events by the Residence Manager of Lyf Raja Chulan, Bob Yusof.

    Tourism and hospitality stakeholders were all in attendance to witness the momentous beginning of ‘Kuala Lumpur Comes A-lyf’. This initiative will benefit not only the tourism industry but also boost small local businesses such as street hawkers, restaurants, surrounding museums, travel agencies, and many more, as well as provide a chance for local and international tourists to experience the city by exploring hidden gems throughout Kuala Lumpur. The campaign also aims to promote many local gems located in non-commercial areas that are filled with more culture, traditions, and heritage.

    Lyf Raja Chulan also looks to collaborate with their sister hotels under the Ascott Limited brand for future events with ‘Kuala Lumpur Comes A-lyf’ to provide and share a more holistic staying experience that encompasses every aspect of the capital city. Lyf Raja Chulan is not only limited to private organizations for future projects and campaigns; it also invites other like-minded people and entities to contribute to its effort to boost the tourism and hospitality industries in anticipation of the upcoming Visit Malaysia Year.