Author: Helmi Aziz

  • MALAM AGUNGNYA CINTA JANJI KELAINAN

    Program makan malam amal yang julung kali diadakan di bawah tema “Kasihnya Baginda Kepada Anak-Anak Yatim” akan disampaikan oleh Yayasan Islam Darul Ehsan (YIDE) pada 17 September 2023, di Shah Alam Convention Centre (SACC).

    Menurut Dato’ Sri Muhamad Khanafi Hussin, program ini adalah mengabungkan elemen-elemen penceritaan dan persembahan nasyid islamik kontemporari yang mengetengahkan barisan artis baru dan lama antaranya adalah lagenda nasyid tanah air iaitu Hijjaz dan juga yang akan membuat persembahan adalah UNIC serta Naim Daniel.

    ‘Konsep penceritaan yang akan dibawakan adalah berkisar kisah Nabi Muhammad S.A.W yang mana Baginda juga adalah anak yatim dan Baginda begitu kasih dan cinta kepada anak-anak yatim ini. Menariknya penceritaan ini akan diolah sendiri oleh Ustaz Don Daniyal bin Don Bijayid, Ikon Mahabbah YIDE dan disertai oleh Pnecetus Ummah Akram Ikrami’

    YIDE telah mengadakan pelancaran yang disempurnakan oleh Pengerusi MAIS bagi memperkenalkan barisan artis serta memperkenalkan barisan penaja untuk Malam Agungnya Cinta (MAC 2023).

    ‘Disamping itu juga pada hari ini kita semua diperdengarkan dan dipertontonkan persembahan khas daripada anak-anak yatim yang mempersembahkan bakat cilik mereka seperti Nasyid, Sajak, Qiraat, Hafazan dan Penulisan Khat. Bakat anak-anak yatim ini dicungkil di setiap rumah kebajikan seliaan YIDE agar dapat diasah dimasa akan datang’

    ‘Berkenaan MAC 2023, pihak YIDE menyasarkan kutipan sumbangan bernilai RM 400,000.00 bersamaan 50 meja terjual dan untuk hari ini sahaja sebanyak 16 meja telah terjual dengan jumlah kutipan terkini RM 145,000.00, Alhamdulillah satu permulaan yang sangat positif’

    ‘Setiap meja yang ditaja mempunyai 3 pakej korporat yang diperkenalkan bermula dengan jumlah RM 5,000.00 (Warahmah), RM 10,000.00 (Mawaddah) dan juga RM 20,000.00 (Sakinah)’. Disini juga kepada para penaja yang membeli meja dan akan hadir ke MAC 2023 akan datang, mereka akan bersama dengan anak-anak yatim di meja tersebut ianya adalah bagi mengukirkan senyuman kepada anak-anak yatim yang diundang khas. Tetapi untuk MAC 2023 ini juga bukan setakat syarikat korporat malah jika ada individu yang hendak menaja turut boleh dengan jumlah RM 499.00 untuk satu kerusi.’

    ‘Hasil kutipan infaq melalui tajaan meja ini akan disalurkan ke dalam Pembangunan Kompleks Asrama Anak Yatim Pulau Indah, yang mana Alhamdulillah bermula 25 Jun 2023 yang lalu pihak kontarktor yang dilantik telah melaksanakan kerja-kerja awalan seperti pembersihan kawasn tapak. InsyALLAH bermula bulan depan iaitu Ogos akan dilaksanakan kerja-kerja tanah seperti piling dan sebagainya’

    ‘InsyaALLAH pada Malam Agungnya Cinta yang akan berlangsung pada 17 September 2023 kelak, akan diperdengarkan lagu khas anak yatim hasil kolaborasi antara YIDE dan penulis lirik Isman Hijjaz’

    ‘Dikesempatan ini saya menyeru kepada rakyat di Negeri Selangor dan syarikat korporat/swasta menyalurkan infaq bagi membantu merealisasikan projek pembangunan Kompleks Asrama Anak Yatim Pulau Indah dan kepada para penyumbang yang telah menyalurkan infaq, YIDE menzahirkan penghargaan terima kasih infaq jariah yang diberikan kepada anak-anak yatim ini.’

  • Инфляция в США самая высокая с 1990 года 10 11.2021

    Этот показатель, который не учитывает цены на еду и энергию, поднялся с 6,3 до 6,6%. Акции, золото и облигации подскочили, а доходность упала на фоне результатов заседания ФРС, но продолжение ралли вызывает сомнения.В случае с биржевым фондом QQQ внимание приковано к ключевым уровням… Investing.com — Инфляция в США в годовом выражении замедлилась до 6% в феврале, что совпало с ожиданиями аналитиков. Об этом сообщатся на сайте правительства США.Базовая инфляция (без учета цен…

    1. Investing.com — Инфляция в США в годовом выражении замедлилась до 6% в феврале, что совпало с ожиданиями аналитиков.
    2. Более быстрые, чем ожидалось, цифры напомнили трейдерам, что ФРС может и будет агрессивно повышать процентные ставки для борьбы с инфляцией.
    3. Акции, золото и облигации подскочили, а доходность упала на фоне результатов заседания ФРС, но продолжение ралли вызывает сомнения.В случае с биржевым фондом QQQ внимание приковано к ключевым уровням…
    4. Именно поэтому рассчитать точную дату разворота и поймать дно рынка почти невозможно.
    5. США также публикуют “базовую” версию, в которой удаляются волатильные товары, такие как цены на продовольствие и энергоносители.

    «Рост цен на сырьевые товары в целом создает риск очередного витка инфляции, поэтому, возможно, инвесторы хеджируются на случай инфляции», — сказал Симпсон. Однако, если мы не увидим резкого замедления роста цен, цифры на этой неделе, вероятно, не сильно повлияют на график ужесточения политики ФРС. Сегодня именно корпоративные результаты и данные по инфляции — это основные аргументы в пользу роста или спада на рынке.

    Текущий уровень инфляции

    По итогам июня они выросли на 9,1% в годовом выражении, что является крупнейшим ростом с декабря 1981 года. Об этом свидетельствуют данные Федерального бюро статистики труда США (BLS), обнародованные в среду, 13 июля. Драйверами инфляции стали, среди прочего, цены на бензин, продукты питания, аренду жилья и подержанные автомобили.

    Соединенные Штаты – Уровень инфляции1914-2024 Данные 2025-2026 прогноз

    Даже в периоды экономического роста, например до пандемии, это число обычно увеличивалось на 100—200 тысяч. Данные, опубликованные на этой неделе, показали неожиданное оживление в обрабатывающей промышленности США, а рост цен на сырьевые товары вызвал опасения, что инфляция может снова усилиться. Губернатор Пауэлл и его команда, вероятно, продолжат свои многократные повышения ставок на 50 базисных пунктов и график ужесточения баланса. Ожидание повышения процентных ставок и, возможно, замедление экономического восстановления дяди Сэма привели доллар к новым внутридневным минимумам, прежде чем он опустился вблизи минимумов, предшествовавших отчету. Общий индекс потребительских цен (ИПЦ) подскочил с 0,8% до 1,2% в марте, что стало самым большим месячным увеличением с сентября 2005 года.

    Рост цен и социальные волнения – что ожидает мир из-за войны в Украине (09.03.

    Более быстрые, чем ожидалось, цифры напомнили трейдерам, что ФРС может и будет агрессивно повышать процентные ставки для борьбы с инфляцией. А вот на медвежьих рынках с рецессией S&P 500 обычно теряет около 42%. Это значит, что с текущего уровня индекс может упасть еще на 25%, до 2800 пунктов. Поэтому заходить в ETF или акции США стоит с пониманием того, что акции могут уйти ниже. 13 октября в США вышла статистика по потребительским ценам за сентябрь. Для расчета инфляции используется самый распространенный и точный Индекс Потребительских Цен Городского Населения, включающий жителей городов, городских областей и других поселений с численностью населения более 2500 человек.

    Цены на энергоносители за двенадцать месяцев выросли на 30 процентов, а цены на бензин почти на 50 процентов. В середине июня Федеральная резервная система (ФРС) в целях борьбы с инфляцией повысила базовую процентную ставку впервые с 1994 года сразу на 75 базисных пунктов, до 1,5-1,75 процента. Ожидается, что на заседании в конце июля ФРС продолжит ужесточать кредитно-денежную политику  и ставка будет повышена еще на процентных пунктов. Investing.com — Потребительские цены в США по итогам апреля выросли на 4,9% в годовом выражении после роста на 5% месяцем ранее, сообщает Прайм со ссылкой на пресс-релиз министерства труда… Рост инфляции при этом превышает ожидания аналитиков, прогнозировавших менее резкий рост цен на товары и услуги, отмечает AFP. По словам аналитика банка Hauck Aufhäuser Lampe Бастиана Хепперле (Bastian Hepperle), инфляция в ближайшее время останется на очень высоком уровне.

    И если в экономике США не случится кризис, то индекс, похоже, большую часть падения отыграл. В декабре 2020 года уровень инфляции в США составил 0,09%, что на 0,16 больше, чем в ноябре 2020 года и на 0,19 больше, чем в декабре 2019 года. Вместе с этим, инфляция с начала 2020 года составила 1,36%, а в годовом исчислении – 1,36%.

    Базовая инфляция снова растет

    Уровень инфляции в Соединенных Штатах рассчитывается на основе Индекса Потребительских Цен – тех цен, которые платит конечный покупатель товара или услуги, включающий в себя не только цену самого продукта, но и всевозможные налоги и сборы. Американский рынок акций завершил вчерашний день у флэтовой линии вслед за тем, как сильные данные налд форекс брокер ADP подтолкнули вверх доходность трежерис, после чего слабый отчет ISM столкнул их обратно к флэтовой… “Индекс энергетических цен увеличился на 41,6% за последний год, индекс цен на бензин – на 59,6 процента. Это крупнейшее увеличение за год начиная с периода, завершившегося в марте 1980 года”, – говорится в сообщении BLS.

    По итогам мая, показатель роста потребительских цен в годовом выражении составлял 8,6%, а по итогам апреля – 8,3 процента. Между тем, годовой индекс потребительских цен может снизиться с 41-летнего максимума в 8,5% до 8,2%. Если это правда, то замедление будет первым с августа 2021 года и вторым с середины 2020-х годов.

    В свою очередь эксперт немецкого банка LBBW Дирк Кленх (Dirk Chlench) уверен, что Федерально-резервная система США без колебаний ужесточит курс денежно-кредитной политики. Трейдеры смотрят на индекс потребительских цен, потому что стабилизация цен является одной из главных целей #Центрального банка ФРС. Это означает, что он может изменить свою политику, если появятся какие-либо существенные тенденции, которые могут повлиять на экономический рост. Высокий уровень инфляции в настоящее время фиксируется во многих странах мира. С начала войны в Украине растут цены, прежде всего, на энергоносители и продукты питания.

  • UKM jalin hubungan strategik bersama PTTI Group

    Bagi mewujudkan rangkaian profesional melalui pengetahuan dalam bidang pendidikan, keusahawanan dan penyelidikan, Fakulti Pendidikan Universiti Kebangsaan Malaysia (UKM) dan PTTI Group Sdn Bhd menandatangani Memorandum Persefahaman (MoU).

    Timbalan Naib Canselor Hal Ehwal Jaringan Industri dan Masyarakat, Prof. Datuk Ts. Dr. Norazah Mohd Nordin berkata, kerjasama itu bakal memberi impak besar kepada kedua-dua pihak.

    “Kerjasama ini bakal memberi impak besar kepada kedua-dua pihak merangkumi penawaran latihan industri kepada pelajar prasiswazah Fakulti Pendidikan di PTTI, selain pelajar dibimbing dalam merancang dan melaksanakan pemasaran, jerayawara, tugasan pentadbiran serta pelbagai jenis bengkel secara bersemuka dan dalam talian.

    “Selain itu, melalui hubungan strategik itu juga turut akan diadakan penganjuran ceramah keusahawanan berkaitan bidang pendidikan dan penghantaran tenaga pengajar PTTI melanjutkan pengajian diperingkat pasca siswazah di UKM,” katanya.

    Sementara itu, Ketua Pegawai Eksekutif PTTI Group Sdn Bhd, Siti Farhana Abu Osman berkata, kerjasama kedua pihak bakal menjadi batu loncatan dalam memartabatkan lagi pendidikan negara.

    “PTTI sangat berbangga dan berbesar hati dengan kerjasama dengan UKM sekali gus menjadi batu loncatan untuk mengangkat martabat pendidikan negara.

    “MoU ini iuga membuka peluang dan meggali potensi kerjasama di antara institusi pendidikan swasta dan Institut Pengajian Tinggi Awam (IPTA) dalam usaha menaik taraf bidang pendidikan negara dan membantu keboleh pasaran graduan,” katanya.

    Dalam masa sama, Siti Farhana mengalu-alukan kerjasama dengan badan atau organisasi pendidikan negara lain.

    “PTTI ingin merakamkan penghargaan pada pihak UKM, Timbalan Naib Canselor atas kerjasama ini. Serta kami mengalu-alukan kerjasama bersama badan atau organisasi pendidikan negara lain juga,” katanya.

    Dokumen MoU ditandatangani oleh Timbalan Naib Canselor Hal Ehwal Jaringan Industri dan Masyarakat, Prof. Datuk Ts. Dr. Norazah Mohd Nordin, disaksikan oleh Dekan Fakulti Pendidikan, Prof. Dr. Mohd Mahzan Awang yang mewakili UKM manakala PTTI diwakili oleh Ketua Pegawai Eksekutif, Siti Farhana Abu Osman dan disaksikan oleh Ketua Pegawai Operasi, Muhd Habibunajjar Sazali.

  • CBP TURUN PADANG SANTUNI MURID ORANG ASLI MENERUSI CB-PENDIDIK, CB-PROAKTIF

    Co-opbank Pertama (CBP) menyantuni pelajar-pelajar masyarakat orang asli di Sekolah Kebangsaan Sungai Melut (A) di Dengkil menerusi Program Sekolah Ceria Aspirasi Diri (Serasi), baru-baru ini.

    Menerusi program tersebut, Anggota Lembaga, Pengurusan Kanan dan juga wargakerja CBP turut serta dalam aktiviti mengecat dan sukaneka bersama guru[1]guru dan juga pelajar-pelajar di sekolah tersebut.

    Pengerusi CBP, Datuk Baharom Bin Embi berkata, program tanggungjawab sosial korporat (CSR) ini yang diadakan ini merupakan satu tanggungjawab sosial korporat CBP kepada masyarakat yang banyak memberi sokongan kepada institusi perbankan itu selama ini.

    “Program ini merupakan di bawah inisiatif CB-Pendidik dan juga CB-Proaktif di mana menerusi inisiatif ini, beberapa program yang melibatkan bidang pendidikan dan juga alam sekitar telah dirancang sepanjang tahun 2023.

    “Selain itu, sumbangan ini juga dapat membina satu ikatan yang akrab di dalam masyarakat dan memupuk sikap saling menyayangi dan selari dengan prinsip CBP Prihatin terhadap Komuniti,”katanya menerusi satu kenyataan, hari ini.

    Selain itu, sumbangan ini juga juga dapat membantu dan menggalakkan kehadiran para pelajar ke sekolah dengan keadaan sekolah yang ceria dan bersih.

    Datuk Baharom turut berkata, CBP telah menyusun beberapa program CSR di seluruh negara yang melibatkan sektor pendidikan, usahawan, alam sekitar dan masyarakat yang akan dilaksanakan secara berperingkat di seluruh negara yang melibatkan semua cawangan CBP.

    “CBP mengharapkan agar dengan aktiviti-aktiviti CSR ini, ianya sedikit sebanyak dapat membantu mereka yang memerlukan dan secara tidak langsung, sumbangan kecil ini dapat membawa keberkatan kepada perniagaan CBP,”katanya.

  • Sony and Zoom partner to bring video conferencing to BRAVIA TVs

    Sony announced that Zoom Video Communications, Inc. will be coming to Sony’s BRAVIA TVs that are compatible with BRAVIA CAM[i]. This partnership will allow users to easily connect with friends, family, and colleagues for video calls and meetings from the comfort of their living room. Sony’s BRAVIA is the first TV brand to support the Zoom for TV app on Google Play Store.

    With Zoom on BRAVIA TVs, users will be able to take advantage of all the features that make Zoom one of the leading video communication platforms. This includes video communication on a TV screen, screen sharing, and collaboration tools. Users will also be able to use BRAVIA CAM’s advanced features – it recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. All of that is possible with a very simple setup – when using a compatible TV with a BRAVIA CAM, it only takes downloading the Zoom app from Google Play and launching it with the TV’s remote.

    “We are excited to partner with Zoom to bring video conferencing to our BRAVIA TVs, making Zoom services available on the Android TV platform” said Shusuke Tomonaga, Head of BRAVIA TV Product Design, Product Technology Center, Sony Corporation. “This partnership will make it possible for our customers to enjoy more realistic video communication on a large TV screen in the living room, enabling them to be more connected with the people they care about, whether they are working from home, learning remotely, or just catching up with friends and family.”

    “We are thrilled to work with Sony to bring Zoom to their BRAVIA TVs,” said Eric Yu, Head of Hardware Partnership at Zoom. “We are allowing our customers to enjoy the best of both worlds – the convenience of video conferencing on their TV and the power of Zoom’s collaboration tools.”

    Availability

    Zoomwill be available on select BRAVIA TVs that are compatible with BRAVIA CAM1 in Malaysia from July 2023.

    For more information on all Sony televisions, please visit:

    https://www.sony.com.my/bravia

  • Sony Releases Interchangeable Lens Camera a6700,Compact Shotgun Microphone ECM-M1 and the FE 70-200MM F4 Macro G OSS II Lens™

    Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in a Sony’s most advanced APS-C mirrorless camera to date.

    Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.

    The camera supports high-resolution 4K video recording at up to 120fps[i], a wide latitude of 14+ stops[ii] for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require colour grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo

    Highly accurate subject recognition with AI

    The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26.0 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced colour reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.

    The AI processing unit is inherited from the “α7R V,” enabling high accuracy “Real-Time Recognition AF (autofocus).” Beyond the α6000 series’ human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today’s newly launched FE 70-200mm F4.0 G Macro OSS II [iii], it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it’s compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount.

    Excellent video performance compatible with 4K120p1

    Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitude of 14+2 above, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framing[iv] smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with our new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

    Mobility, operability, and connectivity unique to a compact and lightweight device

    With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz[v].), the α6700 is highly portable. It claims a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customisable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilisation system with 5.0 stops[vi] of shutter speed advantage for stills and an Active Mode[vii] ensures stable footage.

    In terms of connectivity, the camera now supports the Creators’ App[viii] for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the “Camera Remote SDK” in July 2023, allowing remote operation and setting adjustments.

    Environmental conscious and accessibility

    Over the past 10 years, Sony has replaced approximately 379 tons[ix] of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTM[x], are actively used for the camera body, reducing environmental impact without sacrificing functionality. In addition, it is equipped with a Screen Reader function[xi] that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.

    Main features of shotgun microphone ECM-M1

    Sony is set to launch the ECM-M1, the world’s first shotgun microphone with eight dial-selectable audio recording modes[xii]. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone.

    A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimising vibration and low frequency noise. These filters are implemented through digital signal processing, maximising audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity.

    Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analogue interface.

    Pricing and Availability

    The new α6700 and ECM-M1 will be available from September 2023 onwards[xiii]. Both products will be sold at a variety of Sony’s authorised dealers throughout Malaysia.

    A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found here. Sony’s Asia Pacific photography hub details product news, competitions and an up-to-date list of Sony events in each country/region.

    For more information about the new ECM-M1 microphone, please visit:

    https://www.sony.com.my/camera-accessories/products/ecm-g1

    For more information about the new α6700, please visit:

    https://www.sony.com.my/electronics/interchangeable-lens-cameras/ilce-6700

    A product video on the new α6700 can be viewed here:

    https://youtu.be/ucSX37AC7DY

     

  • Sony announces new Portable Theatre System that delivers immersive spatial sound in any room

    (Sony is excited to introduce the HT-AX7 – a portable theatre system that offers a new way to enjoy entertainment in spatial and room-filling sound, anywhere throughout your home. By simply placing the three speakers around you, you can enjoy a captivating audio experience not only in your living room but also in bedrooms, balconies, or any other space you desire.

    Cinematic sound anywhere

    Immerse yourself in a surround sound experience with Sony’s 360 Spatial Sound Mapping technology. 360 Spatial Sound Mapping technology creates multiple phantom speakers at the front, rear, and overhead, enveloping you in spatial sound. You can experience a surround sound sensation similar to being in a movie theatre by simply placing three speakers around you, without the need for any special installations like embedding speakers in the ceiling.

    The HT-AX7 also features Sony’s upmixer algorithm which can transform stereo into three-dimensional surround sound. The upmixer analyses sound in real-time and separates individual sound objects, redistributing them to create a more immersive listening experience. Activate the sound field effect to experience a surround sound-like effect, even with 2-channel content such as content from streaming services.

    Rich room-filling sound for your daily life

    By positioning the three speakers in the corners of your room, the HT-AX7 can produce room-filling sound that enhances your everyday activities, from housework to parties, making your favourite music and content even richer. Easily set up without any special configuration, simply position the speakers and turn off the sound field effect for a hassle-free experience. With complete wireless connectivity, you can set it up without worrying about complicated layouts.

    Easily portable

    With up to 30 hours of battery life[i] and wireless connectivity via Bluetooth® technology, you can easily take the HT-AX7 to any room in your home and connect it to your favourite devices. Unlike traditional home theatre systems that require you to be seated in front of the TV, the HT-AX7’s portable design allows you to enjoy content in a whole new way; on any Bluetooth enabled device.

    Plus, there are no wires to disrupt your room’s layout. The HT-AX7’s sleek and versatile design seamlessly blends with any interior decor for a stylish and cohesive look. The detachable rear speakers, with their lightweight design and one-handed portability, can be conveniently placed wherever you like.

    No fuss, all fun

    The HT-AX7 is also easy to set up using the Sony | Hone Entertainment Connect app. Once you download the app, it guides you through the initial setting and troubleshooting, enabling you to have complete control over volume, sound field, and more, all from your smartphone.

    Thanks to Bluetooth® technology connecting the HT-AX7 to your device is seamless and the wireless rear speakers are automatically paired to the main unit, so you can place the speakers around your room, press play and get immersed.

    Environment in mind

    Sony’s home audio products are designed not only for an excellent sound experience but also with the environment in mind. Sony is committed to using less plastic in its products and packaging. The speaker body utilises a fabric material made from 100% recycled PET bottles[ii] and incorporates recycled plastics[iii]. The individual packaging features Sony’s proprietary Original Blended Material[iv], which is derived from bamboo, sugarcane, and recycled paper collected from the market. This Original Blended Material has enabled us to eliminate the use of plastic in our packaging.

    This all helps to reduce the ecological impact while maintaining superb acoustic performance and a stylish design. To learn more, please visit: https://www.sony.com.my/home-theatre-sound-bars/products/ht-ax7

    Experience the HT-AX7 here.

    Availability

    The HT-AX7 will be available in Malaysia from November 2023.

  • ‘Yours Truly, Sarawak’ An Evening of Splendour By Sarawak Tourism Board Feted 150 Local and Regional Media Personalities

    More than 150 local and regional media personalities were  treated to Sarawak Culture, Adventure, Natural beauty, gastronomic delicacies and a taste of  Sarawak‘s colourful and multi-ethnic Festivals. Sarawak Tourism Board (STB) hosted an  enchanting showcase of Sarawak, in every aspect – from its beautiful landscapes to rich and  diverse cultures and heritage. The lush Borneo rainforest setting, and vibrant elements  created an immersive ambience, allowing guests to connect with the natural beauty of  Sarawak – all depicted through immersive skits by talented performers.

    The evening kicked off with a special rendition of Hijau by Zamil Idris, a song that carried a  strong message of sustainability – a narrative strongly advocated by STB. Sarawak stresses  the importance of Responsible Tourism to create awareness of the importance of Planetary  Health through Responsible practices in tourism.

    Upon arrival, attendees were warmly greeted with a traditional Sarawakian welcome,  showcasing the warm hospitality for which Sarawak is well-known. The ambiance exuded a  sense of authenticity, reflecting the Sarawak’s commitment to preserving its rich cultural  traditions and its million-year-old rainforest.

    Puan Sharzede Datu Salleh Askor, Chief Executive Officer of Sarawak Tourism Board, gave a  warm welcome message, “Sarawak is truly blessed with different landscapes, national parks, and UNESCO sites like the Gunong Mulu National Park. However, we are ever careful to  ensure we do not spoil our natural beauty and our resources. This is our promise, and pledge  towards Responsible Tourism to ensure preservation of Sarawak as a beautiful destination to  live in as well as to visit.”

    She added, “Advocating ‘Planetary Health’ through ‘Responsible Practices’, among our people  and to our visitors, Sarawak invites everyone to play a role in ensuring that the space they  occupy remains clean after they leave. Attention should be given to protecting and enhancing  environmental and social sustainability within the entire ecosystem, so that our Land thrives  and remains unspoilt for generations to come.”

    In appreciation of the contribution of media in telling the Sarawak story, STB surprised the  audience with Yours Truly Sarawak Awards for best stories and coverage for broadcast, print  and online featured since January this year. From the vast submissions across various media  platforms the winners were,

    (i) Broadcast – Aksi Nyata Bantu Merawat Bumi di RWMF 2023 Sarawak by KompasTV  Pontianak.

    (ii) Print Media – Journeying into the Melanau Kitchen by Intan Maizura Ahmad Kamal,  from New Straits Times

    (iii) Online Media – Kuching: A peek into Sarawak’s heritage by Farid Wahab from  Leisurely leisure

    Prior to the evening, media personnel were invited to participate in a short creative write-up  contest Yours Truly, Sarawak to express why they believe Sarawak is a dream destination. The  winners were;

    (i) Farrah Naz Karim from New Straits Times

    (ii) David Bowden, Travel Write Sdn Bhd

    (iii) Niezam Abdullah, mStar

    (iv) Zaiful Ariffin, Astro Awani

    (v) Shazmin Shamsuddin, The Vibes

    The whole ambience for the event was enhanced by performances by Sarawakian and Miss  Malaysia World 2014 title-holder Dewi Liana Seriestha, captivating choreography by the Akar  Seni Malaysia, and Sape player Leslie anak Eli. The media night by Sarawak Tourism Board  showcased Sarawak’s deep-rooted traditions, solidifying Sarawak’s reputation as a unique  and unforgettable destination.

  • McDonald’s Malaysia and KL Tower Celebrate an Iconic International French Fry Day

    The tallest french fry in Malaysia was displayed in Kuala Lumpur as part of a grand celebration of International French Fry Day by McDonald’s Malaysia and the KL Tower. The famous KL Tower served as the ideal backdrop for the transformation into a larger-than-life McDonald’s French Fry on July 13, 2023, from 8:00 p.m. to 11:59 p.m. This event represented the union of two cherished symbols that have a special place in Malaysians’ hearts.

    Powered by Malaysians’ love for this iconic snack, the event served as a tribute to the unwavering popularity of the McDonald’s French Fries amongst Malaysians, young and old. This remarkable celebration showcased how McDonald’s French Fries bring people together, spark conversations, and have become one of the most loved and essential items on the restaurant’s menu.

    The collaboration between McDonald’s Malaysia and KL Tower was made even more special with the addition of Malaysian music icon, Dato’ Sheila Majid, the renowned and beloved ‘Queen of Jazz,’ who brought her own brand of musical magic to this momentous celebration. As the face of the event, Sheila Majid, who has made a mark in the region and brought recognition to Malaysia, helped celebrate these beloved icons loved by all Malaysians by infusing her unmatched musical talent and charm to create an unforgettable experience.

    “We are thrilled to partner with KL Tower for this special celebration. This collaboration gives us an opportunity to celebrate Malaysian’s enduring love for the McDonald’s French Fries, their unwavering pride in KL Tower, and the timeless melodies of Sheila Majid. Tonight’s event is a heartfelt tribute and expression of gratitude to our loyal customers, as we strive to create unforgettable experiences that celebrate the joy these icons bring to Malaysians’ lives,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.

    In recognition of its creative and one-of-a-kind approach for the celebration of International French Fry Day, McDonald’s Malaysia also received a nod from the prestigious Malaysian Book of Records for ‘The Tallest French Fry in Malaysia.’ The Certificate of Achievement was presented by Jwan Heah Yeow Hooi, Chief Marketing Officer, Malaysia Book of Records to Melati during the event.

    “The recognition from the Malaysian Book of Records affirms our commitment in finding new and creative ways to engage with Malaysians from all walks of life. It also showcases McDonald’s dedication to serving not only delicious food, but creating feel-good moments for our customers. This would not have been possible without the continued support from Malaysians across the nation,” added Melati.

    Aside from this visual spectacle, McDonald’s also introduced exciting customers activations in conjunction with this celebration. During the period between 8.00 pm and 11.59 pm on 13 July 2023, anyone who took a selfie with ‘The Tallest French Fry in Malaysia’ were eligible to redeem a small McDonald’s French Fries for free with any McValue Meal purchase at any McDonald’s restaurant across the nation.

    To further extend the celebration, from 14 to 16 July 2023, customers who purchase any medium or large McValue Meal are eligible to order a small McDonald’s French Fries for just RM2.*

    For more details on the exciting line-up McDonald’s has in store for International French Fry Day, visit www.mcdonalds.com.my

     

  • Cameron Ultra (CULTRA) Celebrates New Records and Milestones

    The annual Cameron Ultra marks the 6th edition for the year 2023, saw a total of almost 2,500 runners from around the world gather to tackle the multiple challenging categories courses, ranging from 4km (junior category), to 14km, 30km, 60km, and 100km (for open categories).

    The event’s fastest time in the 100km distance was set by Hisashi Kitamura, who raced across the finish line in an impressive 12 hours 1 minute and 7 seconds. This new record adds to the growing list of accomplishments for the Cameron Ultra.

    International participation has also reached new heights with 450 runners from various countries taking part in the race. The event’s global appeal has grown significantly, with a 35% increase in international participants compared to the previous editions.

    This year’s edition introduced a few notable differences from previous events – with new challenging technical courses for all categories, which included additional elevation gain, providing participants with a more challenging and exhilarating experience. Additionally, the introduction of 4km distance gives junior runners (12-17 years old) the chance to experience Cameron Ultra Race and nurture the new generation of ultra trail runners. With the addition of this new category, the event now offers four race options.

    CULTRA is also excited to announce the sponsorship by Malaysia Convention & Exhibition Bureau (MyCEB) as a new member of sponsor partner for CULTRA edition 2023. Their commitment to excellence aligns perfectly with our goals, making them an ideal partner for our venture.

    In addition, one of CULTRA 2023 safety Check Point (CP), has been sponsored by Big Big Place Village and with their generous support, we can now enhance the overall experience for our participants, supporters and community. We will have the opportunity to introduce new features, improve existing offerings, and explore innovative ideas that will take CULTRA 2023 to a higher level.

    The Cameron Ultra has a reputation for being a test of endurance and resilience, and this year was no exception. The coldest temperature recorded during the event reached a chilling 11°C, adding an additional element of challenge to the race.

    Without fail, CULTRA every year will include Corporate Social Responsibility (CSR) Programme and this year CULTRA has organize plogging, tree planting, community bonding with Kg. Panggen, and they’ve also introduced recycling effort for this year. All the CSR activities has been participated by SWCorp, MyCEB, AlamFlora, Persatuan Pandu Puteri Malaysia and Lembaga Kebajikan Perempuan Islam Cameron Highlands.

    CULTRA continues to grow in popularity and prestige. With a total of four race categories, a record number of participants, and new course challenges, the event has truly solidified its place in the trail running world.

    For more information about Cameron Ultra, please visit https://www.boltevents.asia/cultra or contact Zulkiflee Zainal (Operation Director) at 0172769900.