HONOR’s N Series has experienced strong growth worldwide, with Southeast Asia emerging as a standout region following key improvements to its flagship-level offerings. A report by Counterpoint Research dated 1 April 2026 revealed that sales of the series jumped by 333% in Southeast Asia during 2025. This surge is largely linked to the success of the HONOR 400 Series, which delivered enhanced camera systems, longer-lasting battery performance, and advanced AI features compared to earlier models. The brand also saw encouraging results in other regions, including the Middle East & Africa, Latin America, and Europe, further strengthening its international presence.
Malaysia has become a key driver behind HONOR’s regional success. Throughout 2025, HONOR recorded notable growth in the country, rising to become the top brand in overall smartphone sales. The company also gained momentum in the premium segment, particularly within the accessible flagship category.
HONOR continues to build its presence in Malaysia’s premium Android segment. The brand has moved ahead of competitors such as Google and Xiaomi, establishing itself among the leading players in the accessible flagship space. With this upward trajectory, HONOR is now edging closer to Samsung and reinforcing its competitiveness in the premium market.
As demand grows for high-quality smartphones that offer strong value for money, HONOR is well-positioned to continue its upward trend. The shift towards affordable flagship experiences is expected to support the brand’s ongoing expansion in Malaysia and other key regions.