Sime Motors is steering the Malaysian automotive industry toward a more sustainable future with the launch of its Zero Waste* Tyre Recycling Programme in collaboration with green tech leader Evergreen Corporate Sdn. Bhd. The initiative, which began on 1 July 2025, is now live across all Sime Motors dealerships in Peninsular Malaysia, setting a new benchmark for responsible end-of-life tyre management.
This first-of-its-kind programme by a Malaysian automotive retail group represents a major step in reducing the environmental impact of used tyres. By introducing a fully closed-loop recycling process, Sime Motors reaffirms its position as a pioneer in sustainable automotive practices throughout the Asia Pacific region.
“This initiative showcases our long-term commitment to sustainability and innovation in waste management,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors. “We’re proud to partner with Evergreen Corporate to lead the way in zero waste* tyre recycling in the automotive retail sector.”
The programme will see tyres from all Sime Motors service centres including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare, and Auto Selection transported to Evergreen’s advanced recycling facility. Using Advanced Thermal Recovery Green Technology, Evergreen is able to convert tyres into industrial-grade carbon black, fuel oil, and recovered steel with 100% material recovery and low emissions.
Evergreen Corporate is also recognised for its leadership in environmental responsibility, having received the ESG Gold rating from the Malaysian Rating Corporation Berhad (MARC). This underscores its position as one of the country’s leading players in green innovation.
Wan Afif Azizul, CEO of Evergreen Corporate, said, “This partnership with Sime Motors is not only a proud moment for us but also a key step in driving green technology adoption nationwide.” Co-Founder Kwang Meng Kian added, “We’re constantly working to scale our solutions, and this collaboration proves that sustainable tyre recycling is not only viable but essential for Malaysia’s environmental goals.”
The initiative adheres to guidelines set by the Department of Environment (DOE) and complements broader national objectives around ESG and circular economy implementation. Sime Motors remains committed to embedding sustainability into every aspect of its business, not just as a corporate responsibility but as a promise to customers and communities.
For customers, the programme means peace of mind knowing that every tyre replaced during service or after a vehicle purchase will be recycled through a clean, future-ready process. Choosing Sime Motors now also means contributing to a cleaner, greener tomorrow one tyre at a time.
*Definition of “Zero Waste” as provided by Zero Waste International Alliance (ZWIA).