The Screen You Can’t Unsee – Once You Go Premium, You’ll Never Go Back

You didn’t realize your screen was ordinary until you experienced something truly exceptional. That moment of discovery resets everything suddenly flat colors no longer feel normal, washed-out blacks become unacceptable, and harsh brightness that once strained your eyes at night stands out starkly. Once you see what premium looks like, you simply can’t unsee it.

Everyday experiences quietly redefine what “ordinary” means whether it’s a first-class flight, an IMAX screening, or noise-cancelling headphones. Samsung’s Galaxy Z Series foldables do the same for your screen experience.

Since pioneering foldable displays in 2011, Samsung has set the gold standard, transforming a futuristic idea into a hallmark of mobile innovation. The Galaxy Z Fold6 and Flip6 bring this vision to life with Dynamic AMOLED 2X displays, 120Hz refresh rates, and HDR10+ calibrated colors. Adaptive brightness ensures comfortable viewing whether under the sun or in low light, creating an immersive, smooth, and vibrant display experience that redefines your expectations.

Neuroscience explains why going back to a less advanced screen feels off your brain adapts to higher-quality visuals and motion, making older displays seem choppy or dull. This “perceptual adaptation” means once you’ve experienced the premium screen quality of the Galaxy Z Series, your eyes and brain expect it.

Beyond just sharper colors and smoother motion, the Galaxy Z Series optimizes energy use, offering up to 23 hours of video playback on a single charge without compromising performance. Every detail, from the durable FlexHinge to Corning Gorilla Glass Victus 2, is engineered to elevate your viewing and multitasking experience, whether you’re folding for convenience or unfolding for immersion.

Samsung’s display technology is globally recognized, powering flagship devices beyond its own Galaxy lineup. But Samsung designs the Galaxy Z Series around these premium displays to unlock their full potential. Innovation continues with advancements like Rollable Flex screens and Sensor OLED, promising a future where displays are not only seen but felt and interacted with intuitively.

Durability is a key focus, with these screens built to withstand daily challenges and extraordinary situations alike including rare reports of their resilience in extreme environments.

Samsung believes premium should be an experience you feel as much as see. The Galaxy Z Series sets a new visual standard, redefining what a screen can be and raising the bar for every device you use afterward.

Register Your Interest Today

From now until 9 July 2025, 9:59 P.M., register your interest for the next Galaxy device and receive an RM50 voucher to pre-order at Galaxy Unpacked. Registered customers can also purchase the Samsung Registration+ voucher for RM10, redeemable for a RM210 voucher code.

Embrace the AI Lifestyle

Registered participants are invited to join the My AI Lifestyle Contest on Samsung Malaysia’s Facebook, Instagram, TikTok, and X accounts by commenting with the hashtags #GalaxyUnpacked and #MyAILifestyle. Follow Samsung Malaysia’s official social accounts and set your profile to public to enter.

Prizes include a 65-inch Neo QLED QN70F 4K Samsung Vision AI Smart TV, a 280W Bespoke AI Jet Lite Premium AI Cleaning Pebble Grey, a 594L Bespoke AI Refrigerator SBS 9-inch LCD AI Home Black, a 25KG Bespoke AI Laundry Front-load Washer AI Ecobubble, and a Galaxy Tab S6 Lite.

Register today at https://www.samsung.com/my/unpacked/ and stay tuned to Samsung Malaysia Newsroom for updates ahead of Unpacked 2025.