Malaysian celebrities Siti Nordiana, Diana Danielle and Shila Amzah have teamed up with OVA, Malaysia’s largest licensed telehealth platform, to raise awareness about obesity and encourage women to take charge of their health.
The campaign aims to challenge the common perception that weight management is simply about willpower. Instead, it highlights the many factors that can influence a person’s weight, while helping women gain better access to modern healthcare solutions and professional medical support.
Through stories that many women can relate to, the three celebrities hope to spark more open and honest conversations about obesity and women’s health. While their personal journeys have played out in the public eye, their experiences reflect the realities faced by countless women across Malaysia.
“Obesity remains one of the biggest health challenges in Malaysia, yet the conversation has often focused on appearance rather than overall health,” said Tom Reynolds, Vice President of Marketing at OVA.
“We know that weight management is much more complex than simply having willpower. Many women face challenges when it comes to getting help, whether it’s because of busy schedules, limited awareness or difficulty accessing treatment. Through this campaign, we want to help remove those barriers and make healthcare more accessible.”
The issue is particularly significant in Malaysia. According to the National Health and Morbidity Survey, 54.4% of Malaysian women are classified as overweight or obese. Excess weight has also been linked to a range of non-communicable diseases (NCDs), including diabetes, cardiovascular disease and hypertension, with more than 70% of NCDs associated with obesity.
Adding to the concern, many people still do not recognise obesity as a medical condition. Studies show that 57% of individuals living with obesity do not accurately identify their condition, often resulting in delayed treatment and a higher risk of developing serious health complications.
At the heart of the campaign are Siti Nordiana, Diana Danielle and Shila Amzah, who are sharing their own experiences with body changes, weight management and the pressures that come with different stages of life and career. By opening up about their journeys, they hope to encourage more women to seek professional advice and take a proactive approach towards their health.
To support this effort, OVA offers online consultations with licensed doctors, personalised treatment plans and continuous medical support, making it easier for women to access healthcare from the comfort of their homes.
“Through OVA, we want to make evidence-based obesity care more accessible through telemedicine,” Tom added. “By partnering with inspiring women like Siti Nordiana, Diana Danielle and Shila Amzah, we hope more women will see their own experiences reflected in these stories and feel empowered to take control of their health.”
OVA is a digital healthcare platform focused on transforming weight management care across Southeast Asia. By combining medical consultations, personalised treatment plans and ongoing support, OVA helps remove many of the obstacles that often prevent people from seeking help. The platform also offers discreet home delivery services, allowing users to access care conveniently and privately.
During an intimate sharing session, the three celebrities spoke openly about balancing family responsibilities, career commitments and personal health. Their conversations highlighted how factors such as hormones, stress, lifestyle changes and motherhood can all influence a person’s weight.
Siti Nordiana shared that life experiences such as motherhood, work commitments and everyday stress can significantly affect women’s bodies over time.
“I hope this campaign helps more women understand that weight management is about much more than willpower alone and gives them the confidence to prioritise their health in a way that works for them,” she said.
Diana Danielle reflected on growing up in the spotlight, where changes in her appearance and weight often became topics of public discussion.
“Like many women, there were times when I struggled to understand why managing my weight felt so difficult. As I’ve grown older, I’ve realised that our bodies and needs change throughout different stages of life. I hope this campaign reminds women that they’re not alone and encourages them to take positive steps towards better health,” she said.
Meanwhile, Shila Amzah said becoming a mother completely changed the way she viewed her health and future.
“Motherhood made me think more seriously about being healthy and being there for my children. I’ve learned that weight is influenced by many factors beyond diet and exercise, including hormones, biology and the demands of daily life. Through this campaign, I hope more women feel empowered to understand their health better and make informed decisions for themselves and their families,” she said.
For more information about OVA and its services, visit getova.com.my.