MAGGI® has reinforced its long-standing commitment to empowering Malaysian women through a new strategic collaboration with the Community Development Department (KEMAS). This powerful partnership aims to uplift grassroots communities, particularly targeting women from B40 households, by bringing Program MAGGI® Wanita Cukup Berani (WCB) directly to the community level. By bridging the gap between traditional skills and modern entrepreneurship, the initiative helps women build self-confidence, pursue fresh economic opportunities, and take meaningful steps toward true financial independence through the power of food.
As part of the rollout for Program MAGGI® WCB 4.0, women nationwide are now invited to take a powerful act of ownership by submitting their business ideas before the closing deadline on 31 May. This unique challenge offers aspiring female entrepreneurs a real pathway to turn their ambitions into action. Five selected participants will receive RM5,000 each in crucial seed funding, alongside a structured eight weeks of intensive mentorship designed to help them validate, refine, and successfully launch their income-generating business ventures.
The initiative recently kicked off at the Pusat Kegiatan Masyarakat (PKM) in Bandar Baru Klang, serving as a vibrant platform for community transformation. Attendees participated in a multi-faceted schedule designed to foster personal and professional growth, which included an essential business seminar by WCB mentor Anne Idris and KEMAS on how to scale sustainable businesses. The event also featured a signature MAGGI® cooking demonstration showing how nutrition can form the baseline of a home-based food enterprise, a “Confidence & Grooming” talk by mentor Wan Alleena Abdullah, and inspiring real-life resilience stories from successful entrepreneurs.
Since its inception, Program MAGGI® WCB has grown from a simple culinary programme into a major nationwide movement, aiming to reach a bold target of 10,000 women by the end of 2026. Leveraging cooking as an accessible entry point, MAGGI® continues to teach critical business fundamentals such as financial management and digital marketing. KEMAS, which is currently undergoing its own digital transformation to better serve rural and underserved areas, provides the perfect infrastructure to help women seamlessly transition from learning to doing within a supportive ecosystem.
Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore, emphasized that the program is all about having the courage to take the first step toward a better life. She noted that as the digital economy grows, women who begin now have a massive opportunity to build sustainable income streams for their families. She added that through KEMAS, alongside collaborations with global platforms like Google and TikTok, MAGGI® is providing practical tools and real mentorship, urging women across Malaysia to submit their ideas before 31 May because true empowerment begins when women dare to put their ideas into practice.
Echoing this sentiment, Datuk Mohd Hanafiah Man, Director-General of KEMAS, highlighted their commitment to creating sustainable pathways for women to thrive. He stated that the 31 May deadline presents a timely opportunity for Malaysian women to transform their ideas into real commercial ventures with confidence. Supported by online learning, financial backing, and community mentoring, this collaboration makes entrepreneurship far more accessible and achievable for everyone.
To join the movement and access the necessary online learning modules, interested participants are encouraged to submit their business ideas before the end of the month by visiting the official portal at https://www.maggi.my/ms/maggi-happenings/WanitaCukupBerani_Musim4/.
