Kuala Lumpur, 27 July 2026 — Hock Kee Kopitiam and Golden Destinations have joined forces to launch the “Golden Journey to Seoul with Hock Kee” nationwide lucky draw campaign, giving Malaysians the opportunity to turn an everyday dining experience into a chance to win a dream holiday to Seoul. The campaign, which runs from 27 July to 30 September 2026, offers four lucky winners a RM10,000 Golden Destinations travel voucher each, with a total prize pool valued at RM40,000.
The collaboration brings together Malaysian homegrown kopitiam brand Hock Kee Kopitiam and established B2B outbound travel brand Golden Destinations in an initiative designed to combine dining and travel experiences while creating additional value for customers. Through the campaign, customers can enjoy their favourite Malaysian dishes at participating Hock Kee Kopitiam outlets nationwide while earning a chance to redeem selected Seoul, South Korea tour packages through the travel vouchers.
To participate, customers need to spend RM100 or more in a single receipt at any participating Hock Kee Kopitiam outlet during the campaign period. Customers can then collect a lucky draw form from the cashier, complete the required details, attach the original receipt and submit the completed form into the official lucky draw box available at the participating outlet. Each qualifying receipt is entitled to one lucky draw entry.
The four lucky winners will each receive a RM10,000 Golden Destinations Travel Voucher, exclusively redeemable for selected Seoul tour packages offered by Golden Destinations. Each voucher will remain valid for one year from its date of issuance, giving winners time to plan and enjoy their Seoul getaway.
Hock Kee Kopitiam Founder Nick Ng said the partnership was aimed at extending the customer experience beyond the dining table by creating opportunities for customers to share memorable experiences through both food and travel. Meanwhile, Golden Destinations Chief Operating Officer Charles Lim highlighted the ability of travel to bring people closer through cultural discovery and shared experiences, expressing the brand’s enthusiasm in rewarding customers with an opportunity to explore Seoul.
The campaign marks the beginning of a strategic collaboration between Hock Kee Kopitiam and Golden Destinations, with both brands looking to develop further initiatives that combine customer rewards, exclusive experiences and cross-industry engagement. The partnership is expected to explore more opportunities to connect dining and travel, giving customers additional reasons to discover new experiences.
The lucky draw winners will be announced during a Facebook Live session on 5 October 2026. The campaign is available at participating Hock Kee Kopitiam outlets across Kuala Lumpur and Selangor, Johor, Perak and Kelantan, giving customers nationwide access to the promotion.
The participating outlets include locations such as Bukit Bintang, Tuah 1895 at Bukit Bintang City Centre, Nexus Bangsar South, Makan-Makan by Hock Kee, Eco Sanctuary Mall, Eco Majestic, Kota Damansara, AEON Mall Shah Alam, Sunway Square Mall, Medan Pasar, Ambang Botanic Klang, i-City, The Gardens Mall and Eco Grandeur in Kuala Lumpur and Selangor. In Johor, participating locations include Sutera Utama, City Square Mall, Eco Botanic, Taman Molek and Toppen Shopping Centre, while Ipoh Parade in Perak and AEON Kota Bharu in Kelantan are also part of the campaign.
Through the “Golden Journey to Seoul with Hock Kee” campaign, the two brands are bringing together the familiar experience of Malaysian kopitiam dining with the excitement of international travel, while laying the groundwork for a longer-term partnership focused on rewarding customers with meaningful experiences.