Sony is set to introduce its innovative camera tracking system, OCELLUS (ASR-CT1), which is designed to transform the world of augmented reality (AR) and virtual production in both broadcast and cinema. This cutting-edge system simplifies camera tracking with marker-free technology, utilizing multiple sensors, and is fully camera-agnostic, meaning it can work seamlessly with both cinema…
The Sony World Photography Awards 2025 has announced Susan Meiselas as the recipient of the prestigious Outstanding Contribution to Photography award. This honor recognizes her profound impact on the medium over the past five decades, celebrated for her deeply engaged approach to documentary photography. Meiselas has expanded the boundaries of the genre with her sensitive…
Sony is set to make its sixth appearance as the main official industrial sponsor at EnergaCamerimage 2024, the world-renowned film festival that celebrates the art of cinematography. With a strong legacy of supporting the film industry, Sony is showcasing its latest advancements in cinematography technology, connecting with cinematographers, professionals, and students, and offering them the…
Sony has recently unveiled two innovative power supply solutions tailored specifically for its Alpha series cameras, particularly within the Cinema Line that utilizes the NP-FZ100 battery. These new products—the BC-ZD1 battery charger and the DC-C1 DC coupler—are designed to cater to the increasing demands of creators who rely on extended shooting times. The BC-ZD1 battery…
Sony has unveiled the FE 85mm F1.4 GM II (SEL85F14GM2), a premium lens that seamlessly combines high resolution with stunning bokeh and fast autofocus (AF) in a compact form. This second-generation lens builds upon the praised optical design of its predecessor, incorporating the latest technology for exceptional performance. Ideal for a range of creative applications,…
Sony is delighted to announce the successful conclusion of its inaugural Kando Trip Southeast Asia, held in the picturesque setting of Bali, Indonesia, from 14 to 16 August 2024. This landmark, invite-only event brought together over 130 creators from across Southeast Asia, including Singapore, Malaysia, the Philippines, Thailand, Indonesia, Vietnam, Cambodia, Sri Lanka, and Bangladesh,…