Tag: samsunggalaxy

  • Samsung Galaxy S24 Ultra: Unleash Your Inner Photography

    Samsung Galaxy S24 Ultra: Unleash Your Inner Photography

    Gone are the days when professional-grade photography required bulky cameras and expensive lenses. The Samsung Galaxy S24 Ultra is redefining what it means to capture stunning photos and videos by putting professional tools right in your pocket. Whether you’re a beginner or a seasoned photographer, the Galaxy S24 Ultra empowers anyone to shoot like a pro, offering unparalleled image quality and editing capabilities on the go.

    Here’s how the Galaxy S24 Ultra can help you step into the shoes of a pro photographer, with cutting-edge features that deliver outstanding results in any setting.

    Everyday Pro: Elevating Your Everyday Shots

    A true professional photographer is someone who can capture the essence of any moment — and the Galaxy S24 Ultra makes that possible for everyone. With its 200MP wide-angle camera and 50MP telephoto lens, this device ensures you never miss a moment, regardless of the lighting conditions. The adaptive pixel sensors and tetra squared pixel binning technology enhance the brightness and details of your photos, making it easy to capture high-quality shots even in low light.

    • Quad Telephoto System: Offering optical-quality images at 2x, 3x, 5x, and 10x magnifications, you no longer need a heavy telephoto lens to shoot distant subjects with clarity and precision.
    • AI Zoom: Whether you’re zooming in at 2x, 3x, 5x, or all the way to 100x, AI technology ensures your photos remain sharp and detailed, even at extreme zoom levels.

    With the Galaxy S24 Ultra, capturing pro-level shots has never been this easy, regardless of the scene or distance.

    Nighttime Pro: Mastering Low-Light Photography

    One of the hallmarks of a true professional photographer is their ability to thrive in challenging environments — and low-light conditions are no exception. The Galaxy S24 Ultra’s Nightography feature ensures that your nighttime photos and videos are stunning, even without a tripod. The device’s advanced sensors, optimized pixels, and improved stabilization make capturing dark scenes easier and clearer than ever.

    • Advanced Algorithms: Reduce noise and enhance details, even in dim environments.
    • Wider Optical Image Stabilization (OIS): Helps compensate for shaky hands, ensuring clearer shots with every movement.
    • Improved Image Signal Processing (ISP): Analyzes and enhances specific image areas for better sharpness, color accuracy, and noise reduction, especially in low light.

    Now you can confidently capture night skies, city lights, or intimate moments without worrying about grainy or blurry shots.

    Cinema Pro: Filmmaking in the Palm of Your Hand

    What once required a large crew and an expensive setup, the Galaxy S24 Ultra brings cinematic filming capabilities to your fingertips. Whether you’re capturing a short film or a family video, this smartphone allows you to shoot in incredible detail and high resolution, rivaling professional-grade video cameras.

    • 4K at 120fps and 8K at 30fps: Record ultra-smooth 4K videos at 120fps or stunning 8K footage at 30fps — perfect for content creators looking to deliver cinematic visuals.
    • Portrait Video Mode with AI Stereo Video Bokeh: This feature uses AI to blur the background and create a beautiful depth-of-field effect, making your subject stand out as if shot by a professional filmmaker.

    With the Galaxy S24 Ultra, you no longer need a Hollywood budget to make a film that wows your audience.

    Editing Pro: Streamlined, Professional-Level Edits

    A professional photographer’s work isn’t complete until the image is edited to perfection — and the Galaxy S24 Ultra makes this process faster and more intuitive. With its AI-powered editing tools, you can achieve studio-quality edits in seconds, making the editing process as effortless as capturing the shot itself.

    • Edit Suggestions: The device automatically detects potential issues in your images, like unwanted reflections or shadows, and suggests improvements to enhance the photo.
    • Generative Edit: Move people or objects within a photo, filling the background with a seamless blend to create a perfectly composed image.

    Now you can tweak your images with precision, just like a professional editor, and get polished results instantly.

    Social Pro: Instant Sharing, Pro-Quality Posts

    When it comes to sharing your work, professional photographers know that the right editing and presentation are key. The Galaxy S24 Ultra takes social sharing to the next level by integrating professional-grade imaging tools directly into your favorite social media apps. Now, you can post Instagram-ready photos and videos with zero post-processing required.

    • Super HDR: Capture lifelike photos and videos in HDR directly within Instagram for vibrant colors and dynamic range — all without needing to leave the app.

    With the Galaxy S24 Ultra, your social media posts will have the quality of a professional photographer, no extra effort needed.

    The Samsung Galaxy S24 Ultra is more than just a smartphone; it’s a complete photography and videography studio in your pocket. From everyday snaps to nighttime shots, cinematic videos to pro-level edits, this device empowers anyone to create studio-quality content without the need for expensive gear or specialized skills.

    Whether you’re an aspiring photographer or a seasoned pro, the Galaxy S24 Ultra unleashes your full creative potential, bringing out the best in every shot, video, and edit. With its cutting-edge AI, advanced camera systems, and seamless editing tools, you’ll feel like a true photography pro — every time you pick up your phone.

    Ready to take your photography to the next level? The Galaxy S24 Ultra is your perfect partner in creativity.

    From 24 October to 10 November 2024, get your own Galaxy S series device with these epic deals!

    Participating Models RAM + Storage RRP(RM) Rebate Price after Rebate
    Galaxy S24 Ultra 12GB+512GB RM6,799 RM1,000 RM5,799
    12GB+256GB RM6,299 RM1,000 RM5,299
    Galaxy S24+ 12GB+512GB RM5,399 RM800 RM4,599
    12GB+256GB RM4,899 RM800 RM4,099
    Galaxy S24 8GB+512GB RM4,599 RM800 RM3,799
    8GB+256GB RM4,099 RM800 RM3,299

    For more information on these epic deals, please visit https://www.samsung.com/my/offer/55-years-of-innovation   

    To read more about the Galaxy S24’s class-leading camera capabilities, please see here:
    https://samsungmobilepress.com/feature-stories/closing-the-distance-between-you-and-a-great-shot
    https://www.samsungmobilepress.com/feature-stories/capture-the-perfect-shot-every-time-with-galaxys-provisual-engine
    https://www.samsungmobilepress.com/feature-stories/finally-a-mobile-camera-that-ensures-you-never-miss-a-moment 

    To buy the Galaxy S24 Ultra, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/?msockid=17b78ae2b02d6ae611b89e29b1776b51

  • Upgrade to Excellence with the Samsung Galaxy S24 FE: Here’s Why It’s Worth the Trade-In

    Upgrade to Excellence with the Samsung Galaxy S24 FE: Here’s Why It’s Worth the Trade-In

    Looking to replace your current smartphone? The new Samsung Galaxy S24 FE could be the upgrade you’re looking for, especially with Samsung’s convenient trade-in program that turns your old device into instant savings on this feature-packed model. Samsung’s trade-in program offers a unique advantage: not only do you get a great deal, but you also get to enjoy a top-tier device in return.

    The Galaxy S24 FE offers more than just a standard smartphone experience—it brings high performance and a suite of intelligent tools, all at a fantastic value. Powered by the efficient Exynos 2400e processor, it ensures smooth performance across gaming, multitasking, and everything in between. Its large 6.7-inch Dynamic AMOLED 2X display offers stunning visuals with a 120Hz refresh rate, perfect for fluid scrolling, immersive videos, and a high-definition gaming experience.

    Designed with Galaxy AI at its core, the Galaxy S24 FE also introduces Photo Assist, making it a fantastic companion for photographers and creatives. Additionally, it has features like Live Translate and Browsing Assist, which streamline daily tasks, letting you do more with less effort.

    Switching to a new phone often feels daunting, but Samsung’s Smart Switch makes it simple. It securely transfers all your photos, contacts, messages, and even your settings to the Galaxy S24 FE. Whether you’re using WiFi, USB, or a PC, Smart Switch ensures a quick and smooth transition, so your new device feels like home from the start.

    Keeping your digital life organized and secure is now easier than ever with Samsung Wallet. This app consolidates everything from credit cards to IDs and passwords in one easily accessible place, secured by Samsung Knox with fingerprint recognition and advanced encryption. And with Samsung Pay integrated, you can make fast, secure transactions by simply swiping your device—no more rummaging through bags or wallets!

    For a limited time, Samsung’s trade-in program allows you to experience the Galaxy S24 FE and its powerful Galaxy AI capabilities for under RM2,000. If you’re trading in select A50 or A70 models, you can enjoy significant savings. Other eligible devices also get a trade-in rebate of RM300 upon checkout, making this an affordable upgrade with plenty of perks.

    This promotion is available on the Samsung Online Store and runs until 30 November 2024, so now’s the time to make the switch.

    With its excellent performance, enhanced AI features, and seamless integration into the Galaxy ecosystem, the Galaxy S24 FE is an ideal upgrade for users who want a reliable device that fits their fast-paced lifestyles. Whether you’re a gamer, a creator, or simply someone who values efficiency, the Galaxy S24 FE is designed to help you excel.

    Take advantage of Samsung’s trade-in program and explore the Galaxy S24 FE today—your ideal smartphone experience is just a trade-in away.

    To buy the new Samsung Galaxy S24 FE, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-fe/buy/ 

    Take a look at this; you might be able to relate to the situation: https://www.facebook.com/share/v/KUZ4zZ5DCrm8fV3c/ 

     

  • Achieve Your Best Self with Samsung’s Galaxy Watch Ultra and Galaxy Watch7

    Achieve Your Best Self with Samsung’s Galaxy Watch Ultra and Galaxy Watch7

    For those ready to elevate their wellness journey, Samsung’s latest wearables, the Galaxy Watch Ultra and Galaxy Watch7, offer a powerhouse combination of technology and wellness tracking. These aren’t just watches—they’re like having a personal trainer, health expert, and motivational coach right on your wrist. Packed with features powered by Wear OS 5 and Galaxy AI, these wearables are here to support every step toward a healthier, fitter you.

    1. Rest and Recharge with Smarter Sleep Tracking

    Getting quality sleep is essential for both physical and mental well-being. With the Galaxy Watch Ultra and Galaxy Watch7, sleep tracking is more advanced than ever. Using an upgraded BioActive Sensor, these wearables monitor sleep duration, stages, heart rate, and even blood oxygen levels, giving you a complete overview of your sleep habits. It’s like having a personal sleep expert, helping you optimize rest and recharge for peak performance during the day.

    2. Take Control of Your Energy with Galaxy’s Energy Score

    With the new Energy Score feature powered by Galaxy AI, you gain insights into how well your daily habits support your overall health. The Energy Score assesses multiple health metrics, including sleep quality, activity levels, and heart rate variability, to provide a snapshot of your physical state. It’s a quick health “report card” that helps you make adjustments to feel your best every day.

    Additionally, Body Composition tracking on the Galaxy Watch Ultra and Galaxy Watch7 allows for a comprehensive view of body metrics, helping you make informed decisions about diet and exercise. With the AGEs Index feature, which measures biological aging, you get valuable insights into your fitness journey and overall health.

    3. Tackle Multi-Sport Goals with the Galaxy Watch Ultra

    Designed for athletes and adventurers alike, the Galaxy Watch Ultra boasts a Multi-sports tile that lets you switch seamlessly between sports like swimming, cycling, and running, making it perfect for triathlon training. With tracking capabilities for over 100 workout types and a Workout Routine feature for customizing and saving workout plans, it’s the ultimate fitness partner.

    Built tough with a Titanium Grade 4 frame and 10ATM water resistance, the Galaxy Watch Ultra is designed to endure challenging environments. Plus, with an extended battery life offering up to 100 hours in Power Saving mode, you’re free to push your limits without worrying about recharging.

    4. Stay Motivated with Real-Time Health Insights

    Keeping track of progress is easy with the Samsung Health app, which integrates seamlessly with Galaxy smartphones, putting all your health data at your fingertips. The Galaxy Z Flip6’s FlexWindow offers convenient widget access, so you can check your health metrics and progress on the go without missing a beat.

    Samsung’s Galaxy Watch Ultra and Galaxy Watch7 are more than accessories—they’re transformative tools for those committed to achieving their best selves. Ready to take that first step? The path to a healthier, happier you starts today with Samsung’s latest wearable technology, designed to support every part of your wellness journey.

    Kit yourself out with the Galaxy Watch Ultra and Watch7 through the following promos which ends on 31 December 2024!

    Models Recommended Retail Price Colours Promotion
    Galaxy Watch Ultra RM 3,399 Titanium Gray

    Titanium Silver

    Titanium White

    • Free Adventure Pack total worth RM407 (SmartTags2, 15W Charger W/O Cable, Wireless PowerBank)
    • RM200 Instant Trade-in Rebate
    Galaxy Watch7 (Bluetooth, 44mm) RM 1,299 Green

    Silver

    • Free Galaxy SmartTag2 worth RM149
    • RM200 Instant Trade-in Rebate
    Galaxy Watch7 (Bluetooth, 40mm) RM 1,199 Green

    Cream

    To buy the Galaxy Watch Ultra, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxme/

    To buy the Galaxy Watch7, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch7-40mm-green-bluetooth-sm-l300nzgaxme/

  • Inside the Innovation of Galaxy Buds3 Series: Samsung’s Quest for Superior Sound and Comfort

    Inside the Innovation of Galaxy Buds3 Series: Samsung’s Quest for Superior Sound and Comfort

    Samsung Electronics has raised the bar yet again with the launch of the Galaxy Buds3 series, designed to offer a revolutionary audio experience that caters to the demands of modern life. With enhanced sound quality, a custom ergonomic fit, and AI-powered features, these earbuds promise an unmatched listening experience for users. To delve into the innovation behind the Galaxy Buds3, Samsung Newsroom sat down with two key figures from the Wearable Product Planning Group: Helen Nam and Donggi Kim.

    A New Approach to Comfort and Fit: Leveraging 3D Ear Data

    For the Galaxy Buds3 series, Samsung aimed to start from scratch to reimagine comfort and sound quality. Helen Nam explained that they prioritized an ergonomic design for a secure fit, essential for both comfort and audio performance. Since ear shapes vary as uniquely as fingerprints, the team collected diverse 3D ear data to refine the design, ensuring a snug fit that enhances the overall sound experience.

    “Our goal was to create a fit that feels custom-made for each user,” said Nam. This fresh approach underscores Samsung’s commitment to user comfort, making the Galaxy Buds3 series suitable for prolonged use without sacrificing sound quality.

    The Power of Galaxy AI: Personalized Audio and Enhanced Communication

    Samsung’s Galaxy AI plays a critical role in delivering a personalized experience through the Galaxy Buds3 series. Donggi Kim shared insights on how AI optimizes features like Active Noise Canceling (ANC) by analyzing real-time audio data from internal and external microphones. This ensures that users receive clear audio based on their environment, whether they’re in a busy café or a quiet office.

    “Galaxy AI also elevates call quality, restoring voice clarity even in noisy surroundings,” added Kim. The integration of AI allows the Buds3 series to support seamless communication, with modes like Listening Mode and Interpreter Mode tailored for Galaxy smartphone users.

    Crafting Superior Sound Quality: The Journey to High-Fidelity Audio

    The Samsung team put a strong emphasis on sound quality for the Galaxy Buds3 series. Both Nam and Kim participated in extensive testing, visiting speaker stores, and attending audio seminars to deepen their understanding of high-fidelity sound. Their dedication paid off, with users applauding the Buds3 Pro’s balanced audio output across bass, mids, and treble.

    Nam emphasized how early consumer feedback influenced their approach, leading to the inclusion of customizable equalizer settings and noise control. “Listening to users and making adjustments early in the development process allowed us to create a product that genuinely resonates with their needs.”

    Voice Command and AI Integration: Enhancing Usability on the Go

    Another highlight of the Galaxy Buds3 series is Voice Command, a feature that lets users operate their earbuds hands-free. Whether adjusting volume, changing tracks, or answering calls, users can simply speak their commands, a convenience particularly useful when multitasking. Nam noted, “Voice Command was developed to cater to the active, on-the-go lifestyle of our users, eliminating the need for manual interaction.”

    Looking Ahead: The Future of Galaxy Buds and Sound Innovation

    As the Galaxy Buds3 series sets a new standard for Samsung’s earbuds, Nam and Kim envision even more innovative features on the horizon. They hope future models will further leverage AI to offer deeper, user-centric functionality, from enhanced language interpretation to individualized sound profiles.

    Nam concluded by describing the Galaxy Buds3 as “vitamins for the senses” — designed to energize and engage users with each interaction. Kim, passionate about sound innovation, expressed pride in the Galaxy Buds3 series and sees it as a product he can confidently recommend to any audiophile.

    The Galaxy Buds3 series not only meets the needs of everyday users but sets Samsung on a continuous path of sound innovation. With its groundbreaking AI, ergonomic fit, and refined audio, the Galaxy Buds3 series delivers a powerful auditory experience that users won’t want to miss.

    Tune into great sound with this promotion, which ends on 31 December 2024!

    Models Recommended Retail Price Colours Promotion
    Galaxy Buds3 Pro RM 999.00 Silver

    White

    Free Buds Case worth RM169*
    Galaxy Buds3 RM 599.00

    *Buds Case design selected randomly, subject to product availability. 

    To buy the Galaxy Buds3 Pro, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-pro-silver-sm-r630nzaaxme/

    To buy the Galaxy Buds3, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-silver-sm-r530nzaaxme/

  • Find Your Phone Persona: Security-Obsessed, Trendsetter, or Smart-Buyer?

    Find Your Phone Persona: Security-Obsessed, Trendsetter, or Smart-Buyer?

    Choosing a smartphone isn’t just about the specs; it reflects your personality and priorities. Are you the cautious one who values security above all? Perhaps you’re the trendsetter who’s always in the know about the latest tech?

    Or maybe you’re the savvy shopper, always on the hunt for the best deals? Let’s explore the three distinct types of phone users and find out which one resonates with you!

    1. The Security-Obsessed User

    If you’re the type who double-checks locks and invests in alarm systems, you’re probably a security-obsessed user. You prefer to live in a world where you can anticipate and mitigate risks, ensuring your personal data and digital life remain secure. Surprises are not your style; you plan ahead to safeguard your peace of mind.

    The Galaxy A15 5G is the perfect companion for you. With its commitment to providing up to five years of security maintenance updates, this device acts as a digital fortress, shielding you from malware, data breaches, and online threats. With these regular updates, you can navigate your day-to-day life with confidence, knowing that your phone is fortified against potential dangers lurking in the online realm.

    2. The Trendsetter

    For you, being on the cutting edge is a way of life. Whether it’s the newest fashion statement or the latest app, you thrive on staying ahead of the curve. Friends often turn to you for advice on what’s hot, and you take pride in keeping your digital life as fresh and exciting as your wardrobe.

    With the Galaxy A15 5G, you’ll have access to up to four generations of OS upgrades, ensuring your phone evolves with the latest technological advancements. This means you can always experiment with the newest features and applications, keeping your digital experience as vibrant and trendy as you are.

    3. The Smart-Buyer

    If you’re the one who meticulously researches before making a purchase, you embody the smart-buyer persona. You’re not just after the latest gadget; you’re looking for the best value for your money. Whether you’re hunting for discounts or comparing prices, your savvy approach ensures you get the most bang for your buck without compromising on quality.

    The Galaxy A15 5G aligns perfectly with your mindset, starting at an affordable price of RM899. Not only does it offer exceptional features, but it also integrates seamlessly with Samsung Wallet, allowing you to earn up to RM720 in rebates each year. This makes saving money convenient and straightforward, providing you with added benefits that enhance your spending power.

    Regardless of which phone persona you identify with, the Galaxy A15 5G has something to offer everyone. With a special promotion currently running, you can snag this versatile smartphone starting at just RM899. Plus, enjoy a complimentary 1-year extended warranty worth RM99 when you purchase before December 31, 2024, giving you peace of mind for an entire year.

    So, which type of phone user are you? Whether you prioritize security, trendiness, or smart spending, the Galaxy A15 5G is designed to meet your needs. Embrace your persona and choose a smartphone that truly represents you!

    To purchase the Galaxy A15, visit: 

    https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a15-black-256gb-sm-a155fzkixme/

    For more information on Samsung Wallet, please visit: 

    https://www.samsung.com/my/apps/samsung-wallet/

    For more information on Samsung Rewards, please visit: 

    https://www.samsung.com/my/rewards/ 

  • New Heart Rhythm Alert Feature Launches in Malaysia for Enhanced ECG and Blood Pressure Monitoring

    New Heart Rhythm Alert Feature Launches in Malaysia for Enhanced ECG and Blood Pressure Monitoring

    Samsung Electronics has officially rolled out its Irregular Heart Rhythm Notification (IHRN) feature in the Samsung Health Monitor app, enhancing heart health monitoring for Galaxy Watch users. Available from today, this feature works in conjunction with existing Blood Pressure and Electrocardiogram (ECG) monitoring tools to detect potential atrial fibrillation (AFib) and provide users with a comprehensive understanding of their cardiovascular health.

    The IHRN feature continuously checks for irregular heart rhythms in the background, alerting users to any signs of AFib. This advancement allows for real-time monitoring, empowering users to take proactive steps regarding their heart health. Combined with on-demand ECG tracking and regular Blood Pressure monitoring, the app offers a holistic view of cardiovascular wellness.

    Since its initial launch in 2020, the Samsung Health Monitor app has expanded its reach to 74 markets globally, with over 15 million Galaxy Watch users utilizing the platform to monitor their heart health directly from their wrists. By continuously tracking and recording blood pressure and heart rhythms, users can gain invaluable insights into their overall health.

    “Cardiovascular disease remains one of the leading causes of death worldwide, and we are dedicated to empowering our users with the tools they need to stay informed about their heart health,” stated Hon Pak, Vice President and Head of the Digital Health Team at Samsung Electronics. “We are constantly innovating to help Galaxy Watch users gain deeper insights into their health and wellness effortlessly, day and night.”

    With the introduction of the IHRN feature, Samsung reinforces its commitment to enhancing health monitoring technologies, making it easier for users to manage their cardiovascular health.

    Kit yourself out with the Galaxy Watch Ultra and Watch7 through the following promos which ends on 31 December 2024!

    Models Recommended Retail Price Colours Promotion
    Galaxy Watch Ultra RM 3,399 Titanium Gray

    Titanium Silver

    Titanium White

    • Free Adventure Pack total worth RM407 (SmartTags2, 15W Charger W/O Cable, Wireless PowerBank)
    • RM200 Instant Trade-in Rebate
    Galaxy Watch7 (Bluetooth, 44mm) RM 1,299 Green

    Silver

    • Free Galaxy SmartTag2 worth RM149
    • RM200 Instant Trade-in Rebate
    Galaxy Watch7 (Bluetooth, 40mm) RM 1,199 Green

    Cream

    To buy the Galaxy Watch Ultra, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxme/

    To buy the Galaxy Watch7, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch7-40mm-green-bluetooth-sm-l300nzgaxme/

  • Testing the Limits of Toughness with the Samsung Galaxy Watch Ultra

    Testing the Limits of Toughness with the Samsung Galaxy Watch Ultra

    How tough can tough really be? Toughness refers to the ability of a material to absorb energy without fracturing, embodying resilience and an unyielding spirit when pushed to the limits. This philosophy is at the heart of the Samsung Galaxy Watch Ultra, the most robust smartwatch in the Galaxy lineup.

    Engineered to military-grade standards, the Galaxy Watch Ultra is designed to endure the rigors of any adventure. Constructed from lightweight titanium and reinforced with sapphire glass, this rugged device is ready to tackle both mountains and oceans. With a powerful 590mAh battery, it promises up to 100 hours of reliable performance, making it an indispensable companion for long journeys.

    In a world where physical and mental well-being is crucial, the Galaxy Watch Ultra ensures you stay in peak condition even in challenging environments. Equipped with advanced sensors, it tracks vital metrics like heart rate, blood pressure, sleep quality, and lifestyle habits, offering insights to help you optimize your health and performance.

    This smartwatch perfectly balances form and function. With an impressive temperature range of -20 to 55 degrees Celsius, water resistance up to 10 ATM, and altitude endurance of up to 9,000 meters, the Watch Ultra is built to thrive in any environment your adventurous spirit might encounter. Yet, despite these remarkable features, you may still wonder: just how ultra is the Galaxy Watch Ultra?

    To find out, join Sai and Hafiz in our exciting “Hot & Cold” series, where they put the Galaxy Watch Ultra to the ultimate test. They’ll brave extreme temperatures, from invigorating cold plunges to relaxing hot yoga, and everything in between—including infrared saunas and hydrogen spas. How will the watch hold up against these challenges?

    Stay tuned to discover the watch’s performance under pressure! Plus, participants who accurately predict the temperatures during each challenge will have the chance to win their very own Galaxy Watch Ultra, setting the stage for their own thrilling adventures. Get ready to see just how ultra this watch can truly be!

  • Samsung-Google Collaboration Improves Search on Galaxy A Series and Tab S9 FE

    Samsung-Google Collaboration Improves Search on Galaxy A Series and Tab S9 FE

    Samsung Electronics Co., Ltd. has just announced the launch of Circle to Search with Google for selected Galaxy A series, expanding the reach of mobile AI to a wider range of devices in the Galaxy ecosystem.

    This improvement highlights Samsung and Google’s ongoing commitment to delivering exceptional mobile technology to a wide range of users. With the arrival of Circle to Search on the Galaxy A series, users can now enjoy the innovative search experience on the Galaxy Tab S9 FE and Tab S9 FE+. These devices, equipped with large displays and the Galaxy S Pen, offer a whole new dimension to the process of discovery.

    Circle to Search has rapidly gained popularity among users of the Galaxy S24 series, providing an innovative and immersive search experience that surpasses conventional methods. With the inclusion of the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has undergone continuous improvements to make it more user-friendly and intuitive.

    These enhancements include the addition of full-page translation, homework assistance, and QR and barcode scanning features. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series, Samsung is expanding the capability to ask more intricate questions about visual content across a wider range of its product lineup.

    “The latest enhancements bring forth exciting opportunities for the Galaxy A series and Galaxy Tab S9 FE series, showcasing our dedication to delivering state-of-the-art technology to a wider range of Galaxy users,” expressed TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.

    “Our mission is to make cutting-edge AI technology accessible to everyone, enabling users to enhance their productivity, unleash their creativity, and experience more personalized interactions with their devices.”

    Introducing Circle to Search, a revolutionary method of searching that allows you to find anything with a single gesture, all without the hassle of switching between apps. With Circle to Search enabled, users have the convenience of easily selecting the text, image, or video they want to search by simply circling, highlighting, or tapping anywhere on the screen.

    This feature, which is the outcome of a close partnership with Google, reflects the company’s enduring dedication to transparency and working together. Experience a new level of ease and excitement with Circle to Search, where AI-powered results provide rich information and context.

    For more information about the Galaxy A series, please visit:

    https://www.samsung.com/my/smartphones/galaxy-a/ 

    For more information about the Galaxy Tab S9 FE series, please visit:

    https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s9-fe-plus-5g-light-green-128gb-sm-x616blgaxme/

  • Samsung Galaxy Z Fold6 and Z Flip6 Elevate AI with Foldable Design and Connected Ecosystem: Galaxy Buds3 Pro Enhances Sound and Communication with Innovative AI

    Samsung Galaxy Z Fold6 and Z Flip6 Elevate AI with Foldable Design and Connected Ecosystem: Galaxy Buds3 Pro Enhances Sound and Communication with Innovative AI

    Samsung Electronics Co., Ltd. today announced its all-new Galaxy Z Fold6 and Galaxy Z Flip6, along with Galaxy Buds3 and Galaxy Buds3 Pro at Galaxy Unpacked in Paris.

    Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

    “Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Now, we are excited to bring these two complementary technologies together and unlock new possibilities for users around the world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Our foldables meet the unique needs of every user and now enhanced by the power of Galaxy AI, Samsung is delivering an experience like never before.”

    Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimized for portability. The perfectly symmetrical design with straight edge provides an aesthetically sleek finish while a new cover screen ratio on Galaxy Z Fold6 provides a more natural bar-type viewing experience. Along with design refinements, the new Galaxy Z series is engineered to provide even more durability, offering you greater peace of mind. The dual rail hinge structure is further supported by a strengthened folding edge, better distributing the shock of external impacts. Plus, enhanced layers on the main screen help to improve the crease while maintaining strength. The latest Galaxy Z series is also equipped with enhanced Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making this the most durable Galaxy Z series yet.

    In addition to being reliable, every element of the Galaxy Z series is also powerful. Both the Galaxy Z Fold6 and Galaxy Z Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, the most advanced Snapdragon mobile processor yet, combining best-in-class CPU, GPU, and NPU performance. The processor is optimized for AI processing and offers enhanced graphics along with improved overall performance. The upgraded cooling system maximizes performance with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on Galaxy Z Flip.

    Galaxy Z Fold6: Large Screen Productivity Elevated by AI

    The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity.

    Note Assist on Samsung Notes offers translation, summaries, and auto formatting for simple and easy meeting notes. Plus, a newly embedded transcript feature enables transcription, translation and summarizing of voice recordings directly in Notes. Texts in PDF files can be translated and overlaid perfectly through PDF overlay translation feature in Notes – and it even supports text in images and graphs. A newly added Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps. For social media in particular, the Composer creates text that reflects your tone by analyzing previous posts. Additionally, the S Penexperience is expanded further meeting with Galaxy AI on the Galaxy Z Fold6’s screen. All-new Sketch to image allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note screen.

    The Galaxy Z Fold6 enables you to evolve the way you work, play, and stay informed thanks to Samsung’s longstanding partnership with Google. The latest Google Gemini app is fully integrated on the new Galaxy Z series, providing your own AI-powered assistant right on your phone. By simply swiping the corner of the screen or saying, “Hey Google”, you can bring up Gemini’s overlay and get help with writing, learning, or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organize a perfect travel itinerary by getting real-time flight and hotel booking information – and explore famous landmarks and the best routes to get there using Google Maps. When you want detailed information about a K-pop music video while watching YouTube on Galaxy Z Fold6’s large screen, you can access Gemini overlay in the multi-window split screen to ask questions. If you’re curious about who the artist is in the video, just long press the home button and circle, highlight, or tap on screen – and Circle to Search will offer instant search results.

    Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximizing its unique dual screen form factor, Interpreter comes with a new conversation mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation. Live Translate, which translates phone calls directly on your device in real-time, is also now being extended beyond Samsung’s own native calling app to a selection of popular third-party apps.

    From capturing to editing to viewing, AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist on the large screen helps to effortlessly create professional-grade content. Portrait Studio creates a variety of different portrait styles such as 3D cartoon or watercolor for more creative possibilities. And if you want to enjoy every second with a more detailed view, Instant Slow-mo allows you to instantly slow a video by generating additional frames while maintaining a smooth viewing experience. You also have the option of saving or directly sharing your videos with friends and family so they can enjoy them as well.

    Not only does Galaxy Z Fold6 allow you to create content, it allows you to enjoy it, too. Galaxy Z Fold6 offers an upgraded gaming experience, anchored by its powerful chipset and 1.6x larger vapor chamber for the ability to game for longer, while still maintaining performance. Vivid, life-like graphics are supported by Ray Tracing and are brought to life on a 7.6-inch screen that offers a brighter display of up to 2,600nit to deliver more immersive gaming.

    Galaxy Z Flip6: Creating Unique Experiences, Customized to You

    The Galaxy Z Flip6 is not just optimized for portability, but it offers a range of new customization and creativity features so you can make the most of every moment.

    The 3.4-inch Super AMOLED FlexWindow has been enhanced yet again, enabling AI-assisted functions without even needing to open the device. And for those communications on-the-go, you can reply to texts with Suggested replies which analyzes your latest messages to suggest a tailored response. With Galaxy AI, you can get the most out of your pocket-sized device, and many of these convenient features exist on FlexWindow. FlexWindow provides access to Samsung Health updates and notifications and also allows you to select the next track you want to listen to on your music widget. Plus, FlexWindow offers more Widgets than ever, and allows you to check information from multiple Widgets simultaneously.

    It wouldn’t be Galaxy Z Flip without a variety of ways for you to customize your device either. With the AI-powered Photo Ambient, a wallpaper can change in real-time based on the time and weather. You can also easily create a unified look and feel with suggested screen layout options by analyzing your wallpaper — such as moving the clock and changing the frame color to ensure the background image stands.

    Creativity also goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience and unlocks new creative options. With the new Auto Zoom, FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. That way, you don’t have to choose between your friends or an incredible backdrop being in the shot – and it’s all hands-free.

    New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience with clear and crisp details in pictures. The new 50MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting — and goes further by partnering with popular social apps as well. The night capturing feature is now available in-app on Instagram, so you can take amazing photos at night and message or share them directly from within the app.

    You can continue using all the creative and customizable features of Galaxy Z Flip6 without worrying about battery life either, with longer usage time made possible by hardware and software optimization.

    Security You Can Trust, Controlled by You

    Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection. In the era of AI, Samsung’s commitment to empowering you with choice over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings. As an added layer of protection, Enhanced Data Protection offers end-to-end encryption when you backup, sync or restore your data with Samsung Cloud. The new Galaxy Z series is also backed by Samsung’s expansive list of security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, passkeys, Secure Wi-Fi, and Private sharing in Quick Share.

    Ongoing Journey to a Sustainable Future

    The latest Galaxy Z series reinforces Samsung’s commitment to do more for people and the planet with less by reimagining how mobile technology is designed and packaged. Samsung continues to scale its use of recycled materials with the Galaxy Z Fold6 and Flip6 by featuring recycled gold and copper for the first time.

    Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements in the Galaxy S24 series, all of which can be found in components of the Galaxy Z Fold6 and Flip6, along with recycled plastics, aluminum and glass. The Galaxy Z Fold6 and Flip6 also come in a packaging box made from 100% recycled paper material, and they provide seven generations of OS upgrades and seven years of security updates.

     Galaxy Buds3 Series: Expanding the Connected Experience through Galaxy AI

    With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. If you’re attending a class in a foreign language, you can turn on Interpreter in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears. This will allow you to hear the lecture translated directly through your Galaxy Buds, removing language barriers that may exist in your studies. Also, simply saying two words through Voice Command allows you to control functions like playing or stopping music without manually touching the earbuds or a connected smartphone. Sound can also be intelligently optimized, regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyze both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. And if you are listening to music, your Galaxy Buds3 Pro will constantly collect and identify surrounding sound and automatically adjust the optimal level of noise and sound without manual adjustment through Adaptive Noise Control, Siren Detect, and Voice Detect, all for your convenience.

    Built upon a variety of collected statistical data, the Galaxy Buds3 series comes with a new computational design boasting a comfortable fit. The premium blade design also targets style-centric consumers with an ultra-sleek and modern style complemented with Blade Lights. This new design enables a more intuitive physical experience by allowing you to control the device by simply pinching or swiping up or down on the blade, thereby offering convenience and tasteful aesthetics at the same time. Galaxy Buds3 and Buds3 Pro offer two purpose-built design options. Galaxy Buds3 Pro is Canal Type for those looking for immersive sound, while Buds3 is Open Type for people who prefer to use the device in a variety of situations for an extended period of time.

     To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds3 Pro comes with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go. And now, thanks to Ultra High Quality Audio that supports a doubled sampling rate with SSC codec, you can listen to a high-resolution audio source as it was intended and enjoy every sound in superb detail. This level of sound quality extends to phone calls, too. With a pre-trained model based on machine learning, the Galaxy Buds3 series is now able to restore the original voice of the speaker in various noise environments while also providing a rich and natural call — similar to the high-quality calls of smartphones — with the Super-Wideband Call feature.

    Not only is the Galaxy Buds3 series created to provide the premium audio experience, but it is also designed to do more with less for people and the planet. Galaxy Buds3 and Galaxy Buds3 Pro feature several components in the cradle and earbuds that use recycled plastics sourced from discarded fishing nets or water barrels. Every Galaxy Buds3 series is packaged in a packaging box made with 100% recycled paper material.

    Availability

    The Galaxy Z Fold6, Galaxy Z Flip6 and Galaxy Buds3 series will be available for pre-order starting today, 10 July 2024, with general availabilitystarting 24 July 2024.

    Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint color options so you can choose a color that best suits your style. Or order online at Samsung.com and access exclusive Galaxy Z series colors such as Crafted Black, White as well as a Peach color option for Galaxy Z Flip6.

    The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design available in two colors, Silver and White.

    For your peace of mind, Samsung Care+ — which protects your products with certified care from Samsung experts for accidental damage — will be provided one-year free during pre-order periods.

    For more information about Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Buds3 series, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com.

  • The Galaxy Z Fold Series: Thinner, Sturdier and More Compact Than Ever

    The Galaxy Z Fold Series: Thinner, Sturdier and More Compact Than Ever

    A foldable phone is precisely what it sounds like – a phone that can be folded. Unlike traditional bar-type smartphones that have a single body, foldable smartphones are designed with a central hinge and two folding sides. The hinge is an essential component that allows the phone to open and close smoothly. Throughout its product line, Samsung has consistently incorporated innovative technology into the hinge mechanism of its Galaxy Z Fold series, resulting in a truly groundbreaking hinge design with every new release. Furthermore, Samsung has made significant strides in slimming down the Galaxy Z Fold series, allowing for convenient portability at all times and in any location.

    Samsung Newsroom reflected on the development of the Galaxy Z Fold series’ sleek profile and unique hinge design, which has become thinner, sturdier, and more compact over time.

    [2019] Galaxy Fold

    The Dawn of Foldable Phones: Folding and Unfolding

    Thickness when folded: 15.7-17.1mm Thickness when unfolded: 6.9-7.6mm Weight: 276g

    As the lifestyles of users become more varied, their needs also become more diverse. Samsung has continuously brought forth cutting-edge technologies every year to keep up with these evolving demands. Introduced in 2019, the Galaxy Fold showcased an innovative design that offered users a seamless transition between a large, immersive display and a compact, on-the-go device. A new category of mobile interaction emerged with the act of “folding and unfolding,” and Samsung incorporated innovative hinge technology to make this functionality feel natural and intuitive.

    The hinge design was both familiar and user-friendly, while also offering strong protection for the display. The phone has a unique design that allows it to open smoothly like a book, while still maintaining a flat and thin profile when folded. The compact size was crucial for its ease of use. Samsung’s first Galaxy Fold boasted an impressive folded thickness of only 17.1 millimeters, marking the dawn of a new era for smart foldable devices.

    [2020] Galaxy Z Fold2


    The Era of Flex Mode: Hideaway Hinge and Sweeper Technology


    Thickness when folded:
    13.8-16.8mm Thickness when unfolded: 6.0-6.9mm Weight: 282g

    In 2020, the successor to the pioneering Galaxy Fold was released. The Galaxy Z Fold2 took foldables to the next level with an all-new sophisticated and refined design. The most notable of its several innovative features was the Hideaway Hinge, which seamlessly connected the body of the smartphone while supporting stable folding and unfolding. Users could mount the Galaxy Z Fold2 at various angles with the Hideaway Hinge to easily take selfies and make video calls in Flex Mode.

    The Hideaway Hinge’s more than sixty parts made the innovative dual CAM mechanism a reality. The flat surface between two ridge-shaped parts, CAM helped keep the device open or closed and enabled Flex Mode. By increasing the number of CAM structures and springs, the hinge could reliably support wider angles. The Hideaway Hinge was mounted on an optimal location on the Galaxy Z Fold2 for an even slimmer design and a maximum folded thickness of just 16.8 millimeters.

    Since the hinge was constantly folded when the device was opened or closed, there was an inevitable gap between the front of the device and the hinge housing. To effectively minimize this gap, Samsung needed to develop a component that would be long-lasting and elastic without adding extra bulk. Inspired by the brush of a vacuum cleaner, Samsung made use of delicately cut optical fibers to address this issue: Sweeper Technology. Sweeper Technology protected the phone’s display from external dust and debris that could enter through the gap, providing a more fluid foldable device experience.

    [2021] Galaxy Z Fold3

    The Solution to the Foldable Phone’s Biggest Challenge: Waterproofing

    Thickness when folded: 14.4-16.0mm Thickness when unfolded: 6.4mm Weight: 271g

    It’s a given that today’s smartphones are waterproof. However, the hinge that opened and closed the screen on foldables would always be exposed to the elements. If liquids such as beverages or even rainwater leaked inside, the device would be at risk of immediate malfunction.

    The Galaxy Z Fold3 was the first foldable to be water resistant, one of the biggest challenges that previous foldable devices faced. Samsung’s waterproofing technology was applied to two areas — the outer part of the display and the hinge. The outer part of the display was surrounded by a rubber band that prevented dust and liquid from entering, whereas the metal parts of the hinge were made of corrosion-resistant materials and coated with a long-lasting lubricant. The terminal connecting the two mainboards bordering the hinge was sealed with a silicone-based cured-in-place gasket (CIPG) that prevented liquid from entering the device. Additionally, flexible printed circuit board (FPCB) cables were used to protect sensitive components.

    A robust material that withstands external shocks and reduces the risk of deformities or scratches, Armor Aluminum was used to help the Galaxy Z Fold3 achieve an even thinner and lighter form factor.

    Armor Aluminum was applied to the two edges that make up the exterior and to the housing that surrounds the hinge. Various components were densely packed inside the Galaxy Z Fold3’s Hideaway Hinge to enable Flex Mode and ensure smooth opening and closing. To support these functions, the hinge housing needed to be made from sturdy materials.

    The Sweeper Technology that closed the gap between the hinge and the body of the foldable evolved too. As the device became slimmer, the sweeper’s bristles were shortened to improve aesthetics while still keeping the hinge safe from dust and external particles. These innovations allowed the Galaxy Z Fold3 to be as thin as 16.0 millimeters when folded.

    [2022] Galaxy Z Fold4

    From Rotating to Linear: A Slimmer, Lighter Hinge

    Thickness when folded: 14.2-15.8mm Thickness when unfolded: 6.3mm Weight: 263g

    Unveiled in 2022, the Galaxy Z Fold4 saw a significant reduction in weight and thickness. At 263 grams, the device weighed nearly 20 grams less than the Galaxy Z Fold2 at 282 grams. The maximum folded thickness was 15.8 millimeters, making this foldable the thinnest in the series at the time. Once again, Samsung loaded its signature foldable with innovation — resulting in an easy-to-grip, thin and lightweight body.

    Redesigned to be 21% lighter than its predecessor, the new hinge of the Galaxy Z Fold4 accommodated the wider width and shorter length of the Cover Screen. While the previous foldable in the series used interlocking gears to ensure even screen folding and unfolding, the Galaxy Z Fold4 changed the hinge motion from rotary to linear. This adjustment drastically reduced weight, thickness and the number of parts, which streamlined manufacturing and improved the device’s resilience. With the Galaxy Z Fold4, Samsung built its slimmest, lightest hinge at the time while upholding the same level of durability as the previous form factor.

    [2023] Galaxy Z Fold5

    Flex Hinge: The Secret to a Fully Foldable Phone

    Thickness when folded: 13.4mm Thickness when unfolded: 6.1mm Weight: 253g

    In 2023, the Galaxy Z Fold5 introduced the world to the next generation of foldable smartphones. Moving away from the traditional Hideaway Hinge, Samsung unveiled a new type of mechanism called the Flex Hinge — demonstrating a leap forward in foldable innovation. With improved flexibility and a wide range of features, the Flex Hinge made it possible for the display to curl into the hinge like a water droplet using four drive shafts and a dual rail structure that allowed parts to glide along it. Thanks to this hinge technology, the two screens could be evenly folded without any creases or gaps.

    This new folding mechanism resulted in the lightest and thinnest Galaxy Z Fold series device yet. More than two millimeters thinner than its predecessor, the Galaxy Z Fold5’s maximum thickness is 13.4 millimeters when folded. The foldable also weighs 253 grams — 10 grams lighter than its predecessor — making it more compact, portable and stable when folded. The phone’s sleek, solid shape could be appreciated from any angle.

    Each year, Samsung refines the Galaxy Z Fold series by leveraging precise engineering and meticulous manufacturing processes. Every detail is studied carefully, from internal mechanisms to exterior design. Reimagining the hinges and device thickness — core attributes of the foldable — has enhanced the utility of the Galaxy Z Fold series immensely. Samsung will continue to build on its legacy of unprecedented foldables, ensuring that more people can utilize them for an even more convenient life.

    Remember to watch the Galaxy Unpacked live on Samsung Malaysia’s Facebook and Instagram at 09:00PM (Malaysia Time), 10 July 2024 as we reveal Galaxy innovations that will shape the future of mobile.

    Do visit (https://www.samsung.com/my/unpacked/) and register your interest by answering four (4) survey questions within Contest Period and stand a chance to win the daily mystery gift worth a total of RM27, 000. All registered participants will receive an exclusive RM500 e-voucher that they can use for their next Galaxy device(s) purchase.