
KUALA LUMPUR, 27 JULY 2026 — With entries closing on 16 August 2026, HUAWEI is inviting Malaysians to rediscover the country through mobile photography as part of the Pura Trip “Discover Truly Malaysia” Photography Campaign, organised in collaboration with the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Tourism Malaysia. The campaign encourages participants to explore local destinations, capture memorable travel moments using any HUAWEI smartphone and showcase Malaysia’s diverse stories through photography.
Participants in the Pura Trip Photography Campaign stand a chance to win a HUAWEI Pura 90s Pro Max, while selected entries may also be considered for the HUAWEI XMAGE Awards 2026 Malaysia. As part of the global HUAWEI XMAGE mobile photography platform, the awards provide photographers with an opportunity to showcase their creativity and photographic perspectives to a wider audience.

As part of the campaign, HUAWEI recently hosted the “Discover Truly Malaysia” workshop at the HUAWEI Experience Store at The Exchange TRX on 25 July 2026. The workshop offered photography enthusiasts an opportunity to explore mobile photography through hands-on activities, including composition guidance, outdoor photography sessions and creative sticker printing. Participants also had the opportunity to experience the imaging capabilities of the latest HUAWEI Pura 90s Series.
The HUAWEI XMAGE Awards 2026 Malaysia features nine photography categories, giving participants multiple avenues to showcase their creative approaches. So Far So Close focuses on perspective and distance, while Colour & Shade explores colour and light. Good Night highlights photography captured after dark, while Faces focuses on portraits and human expression. Other categories include A Heartwarming World, Experimental Lab, Active Moments, Storyboard and Action, covering themes such as everyday connections, creative experimentation, movement and visual storytelling.

Malaysian participants stand to receive a range of HUAWEI prizes through the awards. The Grand Prize winner will receive a HUAWEI Mate X7, while two First Runner-up winners will each receive a HUAWEI Mate 80 Pro. Ten Second Runner-up winners will each receive a HUAWEI FreeClip 2, while 15 Honourable Mention recipients will receive a HUAWEI WATCH FIT 5. All winners will also receive an official trophy.

Entries can be submitted through the official HUAWEI XMAGE Awards 2026 Malaysia submission website or via Instagram. Participants must follow and tag @huaweimobilemy and include #PuraTripMY, #HUAWEIXMAGEMY2026 and #HUAWEIXMAGE. All submitted photographs must be captured using a HUAWEI smartphone and entries must be submitted by 16 August 2026.
Supporting the campaign is the HUAWEI Pura 90s Series, which is powered by HUAWEI XMAGE imaging technology and features a range of camera and AI-powered editing capabilities. The HUAWEI Pura 90s Pro Max comes equipped with a 200MP Ultra Large Sensor Telephoto Camera with 4x optical zoom, designed to capture distant subjects and intricate details. It is complemented by an Ultra Lighting HDR Camera offering up to 16EV dynamic range.
Meanwhile, the HUAWEI Pura 90s Pro features an Ultra Lighting Macro Telephoto Camera with a minimum focusing distance of 5cm, allowing users to explore detailed close-up photography. Both devices are supported by AI-powered tools including AI Composition, AI De-glare, AI Remove and AI Best Expression, helping users with everything from framing and composition to image refinement.

The HUAWEI Pura 90s Series is available from RM3,699 after rebate through HUAWEI Experience Stores and selected official online channels. Customers can also receive free gifts worth up to RM3,076, including a limited voucher of up to RM400, a mystery gift worth RM999 and the HUAWEI Pura 90s Series Premium Service Package valued at RM1,677.
Adding to the travel appeal, customers who purchase the HUAWEI Pura 90s Series can enjoy a 10% discount on selected Malaysia Airlines flights, as well as 10% off via SPayLater, capped at RM200 with a minimum spend of RM2,000. These offers complement HUAWEI’s efforts to encourage Malaysians to explore more destinations while documenting their journeys through mobile photography.
Through the Pura Trip “Discover Truly Malaysia” Photography Campaign and HUAWEI XMAGE Awards 2026 Malaysia, HUAWEI is encouraging Malaysians to look closer at the places, people and moments that make the country unique. With the HUAWEI Pura 90s Series providing an advanced mobile imaging platform, the campaign offers photography enthusiasts an opportunity to transform everyday travel experiences into creative visual stories.



